{"id":1192,"date":"2009-01-10T09:41:30","date_gmt":"2009-01-10T08:41:30","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?page_id=1192"},"modified":"2026-10-27T08:08:23","modified_gmt":"2026-10-27T07:08:23","slug":"newsletter-visionary-marketing","status":"publish","type":"page","link":"https:\/\/visionarymarketing.com\/fr\/newsletter-visionary-marketing\/","title":{"rendered":"Newsletter de Visionary Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Abonnez-vous \u00e0 la newsletter de Visionary Marketing. Tous les mardis, pas de spam, pas de promotions intempestives, du contenu pur jus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Abonnez-vous \u00e0 la newsletter<\/strong> de Visionary Marketing<\/h2>\n\n\n\n\t\t\t\t<script src=\"https:\/\/challenges.cloudflare.com\/turnstile\/v0\/api.js\"><\/script>\n\n\t\t\t\n\t\t\t<form id=\"sib_signup_form_1\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\twidth=\"20\" height=\"20\" src=\"https:\/\/visionarymarketing.com\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"1\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Veuillez remplir ce champ\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Votre adresse e-mail n&#039;est pas valide\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"3237800bff\">\n\t\t\t\t<div class=\"sib_signup_box_inside_1\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"\"><\/div>\n                    \t\t\t\t\t\r\n<div id=\"cf-turnstile-0x4AAAAAAAXbHryxfl3IWMl3\" class=\"cf-turnstile\" data-error-callback=\"errorCallbackForTurnstileErrors\" data-sitekey=\"0x4AAAAAAAXbHryxfl3IWMl3\" data-theme=\"auto\"><\/div>\r\n\r\n<p class=\"sib-email-area\">\r\n      <input type=\"email\" class=\"sib-email-area\" name=\"email\" value=\" email@gmail.com\" required=\"required\">\r\n<\/p>\r\n<p>\r\n    <input type=\"submit\" class=\"sib-default-btn\" value=\"S&apos;abonner\">\r\n<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_1 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_1 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_1 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_1 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: medium; white-space: normal; color: rgb(0, 0, 128);\"><i>Pour vous inscrire,\u00a0entrez votre adresse email.\u00a0Pour modifier vos coordonn\u00e9es, veuillez entrer l\u2019adresse email \u00a0utilis\u00e9e initialement pour votre abonnement. Nous sommes des disciples de <a href=\"https:\/\/visionarymarketing.com\/fr\/2014\/10\/27\/les-4-piliers-du-marketing-viral-par-seth-godin\/\" data-type=\"post\" data-id=\"459\">Seth Godin<\/a>, notre r\u00e8gle est le marketing de la permission, vous \u00eates ma\u00eetre de vos donn\u00e9es et elles ne seront utilis\u00e9es\u00a0que dans le cadre de cette liste d&rsquo;informations, dans un strict cadre d&rsquo;opt-in.<\/i><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/06\/visionary-postal-services-nl-1-1024x334.png\" alt=\"Newsletter de Visionary Marketing\" class=\"wp-image-21860\" style=\"width:1274px;height:auto\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/06\/visionary-postal-services-nl-1-1024x334.png 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/06\/visionary-postal-services-nl-1-500x163.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/06\/visionary-postal-services-nl-1-768x250.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/06\/visionary-postal-services-nl-1.png 1481w\" sizes=\"(max-width: 782px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/us7.campaign-archive.com\/home\/?u=b6e999b985be99d19dfa8e970&amp;id=74fc1e3849\" target=\"_blank\" rel=\"noopener noreferrer\">Voir l&rsquo;historique de la lettre d&rsquo;infos de Visionary Marketing de 2014 \u00e0 ao\u00fbt 2023<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La liste de diffusion de&nbsp;Visionary Marketing vous permettra de recevoir la liste de nos&nbsp;nouveaux articles. La lettre de diffusion est hebdomadaire, elle est envoy\u00e9e tous les mardis matin. Il se peut qu&rsquo;occasionnellement nous vous invitions \u00e0 des \u00e9v\u00e9nements ou des \u00e9ditions sp\u00e9ciales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">La newsletter Visionary Marketing : votre rendez-vous hebdomadaire sur le marketing et l&rsquo;innovation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La newsletter Visionary Marketing est un e-mail hebdomadaire qui r\u00e9unit ce qui a \u00e9t\u00e9 publi\u00e9 sur&nbsp;<a href=\"https:\/\/visionarymarketing.com\/\">Visionary Marketing<\/a>&nbsp;et sur&nbsp;<a href=\"https:\/\/antimuseum.com\/\">Antimuseum<\/a>. Vous suivez ainsi le marketing B2B, l&rsquo;intelligence artificielle et la transformation num\u00e9rique sans naviguer d&rsquo;un site \u00e0 l&rsquo;autre.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Qui \u00e9crit la newsletter Visionary Marketing<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Yann Gourvennec a cr\u00e9\u00e9 Visionary Marketing en 1995 et le dirige depuis. C&rsquo;est \u00e0 la fois un m\u00e9dia et un cabinet de conseil sp\u00e9cialis\u00e9 en marketing B2B. Il enseigne aussi le marketing digital et l&rsquo;IA \u00e0 Paris School of Business et \u00e0 Omnes \u00c9ducation. La newsletter, r\u00e9dig\u00e9e en fran\u00e7ais, refl\u00e8te cette double pratique : celle d&rsquo;un professionnel qui exerce le m\u00e9tier, l&rsquo;enseigne et en rend compte.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Une ligne \u00e9ditoriale claire<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">La newsletter Visionary Marketing prend l&rsquo;IA au s\u00e9rieux, mais pas le bruit qui l&rsquo;entoure. Lorsqu&rsquo;un outil ou une m\u00e9thode est utile, elle le dit et explique pourquoi. Lorsqu&rsquo;une affirmation ne tient pas, elle le dit aussi. Le ton est direct et factuel, les phrases sont courtes et sans fioritures. Chaque sujet renvoie \u00e0 l&rsquo;article complet pour qui veut le d\u00e9tail.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Le contenu de chaque num\u00e9ro<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un titre accompagn\u00e9 d&rsquo;un \u00e9moji<\/strong>, qui r\u00e9sume le num\u00e9ro.<\/li>\n\n\n\n<li><strong>Une courte introduction<\/strong>, qui pose le th\u00e8me.<\/li>\n\n\n\n<li><strong>\u00ab En bref pour les lecteurs press\u00e9s \u00bb<\/strong>\u00a0: un r\u00e9sum\u00e9 num\u00e9rot\u00e9, lisible en moins d&rsquo;une minute.<\/li>\n\n\n\n<li><strong>Une section par article<\/strong>, avec le lien vers l&rsquo;original sur Visionary Marketing.<\/li>\n\n\n\n<li><strong>Un bloc Antimuseum<\/strong>\u00a0: photographie, art visuel et textes culturels, pr\u00e9sent\u00e9s comme un contenu \u00e0 part enti\u00e8re.<\/li>\n\n\n\n<li><strong>Une signature<\/strong>\u00a0de Yann, avec l&rsquo;adresse des deux sites.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Deux sites, une seule newsletter<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visionary Marketing<\/strong>&nbsp;est le versant professionnel : marketing, IA et strat\u00e9gie digitale. Le site existe depuis le milieu des ann\u00e9es 1990, ce qui offre du recul sur un domaine qui change sans cesse de vocabulaire. Il publie aussi des podcasts, plus de 600 \u00e9pisodes d&rsquo;apr\u00e8s ses chiffres de 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antimuseum<\/strong>&nbsp;est le versant personnel : photographie, art visuel et culture. Il voisine avec le contenu professionnel parce que le m\u00eame regard s&rsquo;exerce sur les deux. Le contraste est voulu.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u00c0 qui s&rsquo;adresse la newsletter<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aux responsables marketing et commerciaux d&rsquo;entreprises B2B, qui cherchent une lecture claire des sujets d&rsquo;IA et de digital.<\/li>\n\n\n\n<li>Aux consultants, formateurs et \u00e9tudiants, qui ont besoin de rep\u00e8res fiables plut\u00f4t que d&rsquo;un flot de liens.<\/li>\n\n\n\n<li>\u00c0 celles et ceux qui pr\u00e9f\u00e8rent un condens\u00e9 hebdomadaire de quelques minutes de lecture \u00e0 un flux quotidien d&rsquo;alertes.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">O\u00f9 lire la newsletter Visionary Marketing<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Elle est envoy\u00e9e par e-mail via Brevo. Une version adapt\u00e9e est publi\u00e9e sur LinkedIn : l&rsquo;e-mail donne le num\u00e9ro complet, LinkedIn en propose la version courte.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u00c0 quoi s&rsquo;attendre en vous abonnant<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Un num\u00e9ro par semaine, un r\u00e9sum\u00e9 qui se lit vite et des liens vers les articles complets. Rien de promotionnel n&rsquo;est ajout\u00e9 pour \u00e9toffer le contenu. Si une semaine apporte peu de choses dignes d&rsquo;attention, le num\u00e9ro sera court.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Abonnez-vous \u00e0 la newsletter de Visionary Marketing. Tous les mardis, pas de spam, pas de promotions intempestives, du contenu pur jus. Abonnez-vous \u00e0 la newsletter de Visionary Marketing Pour vous inscrire,\u00a0entrez votre adresse email.\u00a0Pour modifier vos coordonn\u00e9es, veuillez entrer l\u2019adresse email \u00a0utilis\u00e9e initialement pour votre abonnement. Nous sommes des disciples de Seth Godin, notre r\u00e8gle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":52511,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1192","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Visionary Marketing tous les mardis matin<\/title>\n<meta name=\"description\" content=\"La Newsletter de\u00a0Visionary Marketing vous permettra de recevoir nos\u00a0nouveaux articles. Lettre de diffusion est hebdomadaire\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/newsletter-visionary-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Visionary Marketing tous les mardis matin\" \/>\n<meta property=\"og:description\" content=\"La Newsletter de\u00a0Visionary Marketing vous permettra de recevoir nos\u00a0nouveaux articles. 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