{"id":60622,"date":"2020-12-31T17:23:26","date_gmt":"2020-12-31T16:23:26","guid":{"rendered":"https:\/\/visionarymarketing.com\/?post_type=glossary&#038;p=60622"},"modified":"2023-05-26T07:59:18","modified_gmt":"2023-05-26T05:59:18","slug":"fondamental","status":"publish","type":"glossary","link":"https:\/\/visionarymarketing.com\/fr\/glossaire\/fondamental\/","title":{"rendered":"Fondamental"},"content":{"rendered":"<p><em>Marketing fondamental en B2C et en B2B. Le marketing fondamental est la description des fondements du marketing. C\u2019est la base de cette discipline pour ses applications les plus courantes, notamment dans les domaines du marketing au consommateur. Ici nous verrons, en dehors de sa d\u00e9finition, son application dans le domaine du <a href=\"https:\/\/visionarymarketing.com\/fr\/glossaire\/btob-ou-b2b\/\">B2B<\/a>.<\/em><\/p>\n<h1>D\u00e9finition du marketing fondamental et application en B2C et B2B<\/h1>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60592\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/50775533748-faa2c8255d-c.jpg\" alt=\"marketing fondamental B2B\" width=\"750\" height=\"500\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/50775533748-faa2c8255d-c.jpg 750w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/12\/50775533748-faa2c8255d-c-450x300.jpg 450w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>Le marketing fondamental est le chemin principal qui m\u00e8ne \u00e0 la connaissance th\u00e9orique du marketing. Mais que tirer de ses enseignements pour le B2B ?<\/p>\n<p>&gt; Lire la suite sur <a href=\"https:\/\/visionarymarketing.com\/fr\/glossaire\/marketing-fondamental-b2b\/\">la page du glossaire d\u00e9di\u00e9e au marketing fondamental<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing fondamental est le chemin principal qui m\u00e8ne \u00e0 la connaissance th\u00e9orique du marketing. Mais que tirer de ses enseignements pour le B2B ? Lire la suite sur la page du glossaire d\u00e9di\u00e9e au marketing fondamental (lettre \u00ab\u00a0M\u00a0\u00bb)<\/p>\n","protected":false},"author":2,"featured_media":60592,"parent":0,"template":"","glossary-cat":[],"class_list":["post-60622","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Marketing Fondamental d\u00e9fintion par Marketing and Innovation<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Marketing Fondamental d\u00e9fintion par Marketing and Innovation\" \/>\n<meta property=\"og:description\" content=\"Le marketing fondamental est le chemin principal qui m\u00e8ne \u00e0 la connaissance th\u00e9orique du marketing. 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