{"version":"1.0","provider_name":"Marketing and Innovation","provider_url":"https:\/\/visionarymarketing.com\/fr\/","title":"Walkers inaugure la publicit\u00e9 interactive","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5IdRdDpjSg\"><a href=\"https:\/\/visionarymarketing.com\/fr\/2012\/02\/23\/walkers-inaugure-la-publicite-interactive\/\">Walkers inaugure la publicit\u00e9 interactive<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/visionarymarketing.com\/fr\/2012\/02\/23\/walkers-inaugure-la-publicite-interactive\/embed\/#?secret=5IdRdDpjSg\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Walkers inaugure la publicit\u00e9 interactive\u00a0\u00bb &#8212; Marketing and Innovation\" data-secret=\"5IdRdDpjSg\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/visionarymarketing.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/jumpstory-download20200918-141318.jpg","thumbnail_width":520,"thumbnail_height":340,"description":"J\u2019ai assist\u00e9 r\u00e9cemment \u00e0 une r\u00e9union d\u2019annonceurs o\u00f9 on parlait en termes \u00e9vasifs de publicit\u00e9 interactive et d\u2019un futur non d\u00e9termin\u00e9 o\u00f9 l\u2019on m\u00ealerait le Web et la t\u00e9l\u00e9vision. En fait, cela existe d\u00e9j\u00e0 et PepsiCo (via sa marque Walkers au Royaume Uni) a inaugur\u00e9 ce syst\u00e8me dans une campagne o\u00f9 les mobinautes peuvent gagner jusque 50.000 \u00a3. Voici la vid\u00e9o, qui m\u2019a \u00e9t\u00e9 communiqu\u00e9e par David Amselem, que j\u2019avais interview\u00e9 il y a quelques jours :"}