{"id":98,"date":"2007-02-19T17:51:02","date_gmt":"2007-02-19T17:51:02","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/2007\/02\/19\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\/"},"modified":"2020-11-06T17:39:18","modified_gmt":"2020-11-06T16:39:18","slug":"are-there-any-tangible-signs-that-web-20-is-an-other-bubble","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2007\/02\/19\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\/","title":{"rendered":"Are there any tangible signs that Web 2.0 is another bubble?"},"content":{"rendered":"<p><em>Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. As in <a title=\"Is Web2.0 another bubble?\" href=\"https:\/\/www.wsj.com\/europe\" target=\"_blank\" rel=\"noopener noreferrer\">this recent WSJ article<\/a>, debating this subject is pretty much a matter of &#8216;yes I&#8217;m right&#8217; &#8216;no, he isn&#8217;t!&#8217;<\/em><\/p>\n<h2>Are there any tangible signs that Web 2.0 is another bubble?<\/h2>\n<figure id=\"attachment_39950\" aria-describedby=\"caption-attachment-39950\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-39950\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/10\/bubble-e1604680675510.jpg\" alt=\"Are there any tangible signs that Web 2.0 is an other bubble?\" width=\"520\" height=\"339\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/10\/bubble-e1604680675510.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/10\/bubble-e1604680675510-460x300.jpg 460w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-39950\" class=\"wp-caption-text\">Are there any tangible signs that Web 2.0 is another bubble?<\/figcaption><\/figure>\n<p>But another article published by <em>Les Echos <\/em>in Paris on December 18th is more precise about the web2.0 phenomenon. Their headline reads &#8216;is the golden age of blogs already over?&#8217; and they are fairly pessimistic when they quote a Gartner report and numbers which may hurt a few of us.<br \/>\nGartner warns us namely that:<\/p>\n<ol>\n<li>only 56 out of a total of 260 million blogs are active<\/li>\n<li>only 2% of web users are regular contributors to blogs<\/li>\n<li>the myspace and Facebook social networks respectively lost 4% and 12% of their unique visitors between August and September 2006<\/li>\n<\/ol>\n<p>Now I won&#8217;t comment too much on point 3. August numbers are usually bad and in 2006 I realised that many users had kept out of sight. The other numbers may seem more worrying to some. Below are the references for the Gartner report mentioned by <em>Les Echos<\/em>.<\/p>\n<ul>\n<li>report title: Gartner&#8217;s Top Predictions for IT Organizations and Users, 2007 and Beyond (Dec 1, 2006)<\/li>\n<li>direct access to the <a title=\"http:\/\/www.gartner.com\/DisplayDocument?doc_cd=144544\" href=\"https:\/\/www.gartner.com\/login\/loginInitAction.do?method=initialize&amp;TARGET=http%253A%252F%252Fwww.gartner.com%252Fdocument%252Fcode%252F144544\" target=\"_blank\" rel=\"noopener noreferrer\">Gartner report on the top 10 predictions for IT organisations and users, 2007 and beyond <\/a><\/li>\n<li><\/li>\n<li>Excerpt :<\/li>\n<li>\n<ul>\n<li>&#8220;Community Marketing and Blogs\n<ul>\n<li>Blogging as a phenomenon has entered the public consciousness in a big way. However, there are limits to the growth of even a Web 2.0 phenomenon like blogging, as the initial excitement about it has begun to be replaced with a more rational view of how blogging technologies should be used. This leads us to ponder whether there is a peak point in blogging growth, after which the phenomenon will become the norm.<\/li>\n<\/ul>\n<\/li>\n<li>Prediction\n<ul>\n<li>&#8220;Blogging and community contributors will peak in the first half of 2007&#8221;.<br \/>\n<em>Analysis by Ed Thompson, Adam Sarner and Esteban Kolsky&#8221;<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em>&#8230; time will tell \ud83d\ude42<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. As in this recent WSJ article, debating this subject is pretty much a matter of &#8216;yes I&#8217;m right&#8217; &#8216;no, he &hellip;<\/p>\n","protected":false},"author":2,"featured_media":39950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are there any tangible signs that Web 2.0 is another bubble?<\/title>\n<meta name=\"description\" content=\"Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2007\/02\/19\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are there any tangible signs that Web 2.0 is another bubble?\" \/>\n<meta property=\"og:description\" content=\"Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2007\/02\/19\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2007-02-19T17:51:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-06T16:39:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/10\/bubble-e1604680675510.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/02\\\/19\\\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/02\\\/19\\\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Are there any tangible signs that Web 2.0 is another bubble?\",\"datePublished\":\"2007-02-19T17:51:02+00:00\",\"dateModified\":\"2020-11-06T16:39:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/02\\\/19\\\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\\\/\"},\"wordCount\":365,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2007\\\/02\\\/19\\\/are-there-any-tangible-signs-that-web-20-is-an-other-bubble\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/bubble-e1604680675510.jpg\",\"articleSection\":[\"social media &amp; 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