{"id":9645,"date":"2018-09-26T17:23:43","date_gmt":"2018-09-26T15:23:43","guid":{"rendered":"https:\/\/visionarymarketing.com\/en\/blog\/?p=9645"},"modified":"2020-03-11T10:47:26","modified_gmt":"2020-03-11T09:47:26","slug":"insourcing-or-outsourcing-digital-transformation-endeavours","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2018\/09\/26\/insourcing-or-outsourcing-digital-transformation-endeavours\/","title":{"rendered":"Insourcing or Outsourcing Digital Transformation Endeavours?"},"content":{"rendered":"

It\u2019s not always very easy for managers and leaders within an organization to have a bird\u2019s eye view of what\u2019s going on and what needs to evolve, when it comes to digital transformation. \"Digital<\/a>However, the main challenge lies in the \u2018how\u2019 aspect of the matter. Of course, there is no one size fits all approach, but let\u2019s try and analyse what companies can best achieve by resorting to\u00a0consultants or external experts and by instigating and implementing digital transformation from within.
\nBe it on Twitter or LinkedIn, digital transformation is on everybody\u2019s lips. With ample number of success stories to cite and necessities to mention, the real question is how to get it done? Should a company urge its CMO or CIO to take the lead, or should it knock at the doors of consulting companies that have demonstrated success in this arena?<\/p>\n

Implementing digital transformation from within<\/h2>\n

When reading books on Digital Transformation like Leading Digital,<\/a> we notice very often the assertion that experts make for companies eager to digitise: the push has to come from within, i.e., leaders should be all for it and the employees at all levels should embrace this challenge as well. If an unswerving tenacity is required on the part of top management, isn\u2019t it pragmatic that they should come at the helm of their company\u2019s digital transformation?
\n
\nWith companies employing a Chief Innovation Officer, or even a Chief Marketing Officer, it is possible that digital transformation efforts are spearheaded by such an executive. To exemplify my point, I would like to mention about Ebner Verlag, one of the biggest media houses based in Germany. In an interview with us, Ebner\u2019s CIO Dominik Grau explained how the executives took charge of the digital transformation of the company. It was quite a big success and Dominik even shared with us his 7 keys steps for success.<\/a>
\nWith an organizational structure that allows for an effective implementation, the executives begin- by involving employees at all levels \u2013 to select new technologies. This step follows from a thorough analysis of what and how the replacement\/upgradation of current technologies brings in more efficacy and a higher ROI. Involving middle managers throughout this process ensures that they feel valued and put in their best efforts to achieve the set objectives.
\nAfter finalizing the technology to be implemented, it\u2019s time for robust training to ensure work efficiency. At this point, the top management can choose either to self-train the employees or leverage the expertise of external consultants. However, it\u2019s paramount that employees get well-trained to work with the selected technology, as you need good drivers to drive good cars.<\/p>\n

Outsourcing the digital transformation endeavours<\/h2>\n

\"Digital<\/a><\/h2>\n

As we at Visionary Marketing mention as part of our consulting methodology called \u2018Man from Mars report\u2019,<\/span> it\u2019s important that executives get feedback on their digital assets- one without any preconceived notions detailing how they look from outside, since they reveal a company\u2019s strategy quite well.
\nAlthough it adds some significant figures onto the budget, outsourcing the digital transformation expedition to consultants with a proven track record ensures timely implementation of the technology and a quality training for employees.
\nWhat role should the top management play in the whole process? Even if they aren\u2019t the ones doing it, executives must be there to assure that consultants are able to effectuate things smoothly and establish that employees at all levels collaborate with the consultants, in order to get the most out of this transformation.<\/p>\n

What is the best way<\/h2>\n

Perhaps, a mix of the two. If you have the best of breed tech experts and a management team that relentlessly vitalizes the drive to go digital, you can envision a fruitful outcome.
\nSummarising my points, I would say that a company might consider few parameters prior to deciding on its digital transformation endeavours: investment in terms of time and money, what training would be required and for how long, technical expertise of the management, and a roadmap outlining what are the objectives, how to achieve them, until when and with what resources.
\n 
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not always very easy for managers and leaders within an organization to have a bird\u2019s eye view of what\u2019s going on and what needs to evolve, when it comes to digital transformation. However, the main challenge lies in the \u2018how\u2019 aspect of the matter. Of course, there is no one size fits all approach, …<\/p>\n","protected":false},"author":70,"featured_media":42500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-9645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nInsourcing or Outsourcing Digital Transformation Endeavours?<\/title>\n<meta name=\"description\" content=\"Should companies resort to external consultants or go to its top management to embark on the digital transformation journey?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2018\/09\/26\/insourcing-or-outsourcing-digital-transformation-endeavours\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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