{"id":86097,"date":"2026-06-01T12:06:29","date_gmt":"2026-06-01T10:06:29","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=86097"},"modified":"2026-06-01T12:06:30","modified_gmt":"2026-06-01T10:06:30","slug":"cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/","title":{"rendered":"Cybersecurity for SMEs: a danger that is all too often overlooked"},"content":{"rendered":"\n

Herv\u00e9 Kabla, with whom I co-authored several books, has just published a book on cybersecurity<\/a> for SMEs. The CEO’s Cybersecurity Playbook<\/strong> tackles a subject that many small business leaders still prefer to ignore. Not out of bad faith, but out of a stubborn conviction: that they are too small to be of interest to anyone. That conviction is precisely what makes them such attractive targets. I invited Herv\u00e9 to talk about the book on camera at the Visionary Marketing studio.<\/em><\/p>\n\n\n\n

SME Cybersecurity: The Ominous Threat They’d All Rather Ignore<\/h2>\n\n\n
\n
\"Cybers\u00e9curit\u00e9<\/figure>\n<\/div>\n\n\n

The SME: the Ideal Target for Cyber Attacks<\/h3>\n\n\n\n

The book opens with an observation that might seem blunt \u2014 were the reality not even harsher than the words.<\/p>\n\n\n\n\n\n\n\n

\n

“They have become, in just a few years, the preferred target of cybercriminals, precisely because they are fast, trusted, and often under protected.”<\/p>\nThe CEO’s Cybersecurity Playbook<\/em>, p. 9<\/cite><\/blockquote>\n\n\n\n

The transcript of Herv\u00e9’s talk confirms the diagnosis with equal candour: SMEs invest neither the technical means nor the awareness efforts<\/strong> required, and cyber attackers “know this only too well.”<\/p>\n\n\n\n

What has changed is the nature of the attack itself. For a long time, cybercrime relied on manual targeting and deliberate intent. Today, attackers run automated sweeps of the internet on a massive scale, scanning for open vulnerabilities.<\/p>\n\n\n\n

\n

“In the digital age, opportunity replaces intent.”<\/p>\nThe CEO’s Cybersecurity Playbook<\/em>, p. 19<\/cite><\/blockquote>\n\n\n\n

Nobody is singling you out. You are simply exposed, and that is enough.<\/p>\n\n\n\n

Three Budget Lines, a Few Tens of Thousands of Euros<\/h3>\n\n\n
\n
\"\"
SME cybersecurity is not rocket science \u2014 and yet… infographic produced with the Brand Graph generator by Olivier Sauvage<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

One of the questions SME leaders ask most often is also the simplest: what does it cost? Herv\u00e9’s answer is precise. A cybersecurity budget for an SME amounts to “around a few tens of thousands of euros” and breaks down into three areas: technical solutions (software and hardware), an appropriate cyber insurance policy, and staff training and awareness. This trio is consistent with what the book develops at length: the technical vulnerability and the human vulnerability are two sides of the same problem, and you cannot fix one without addressing the other.<\/p>\n\n\n\n

The book also puts a figure on the cost of unpreparedness.<\/p>\n\n\n\n

\n

“The average cost of a data breach for an SMB in 2024 hovers around $150,000 to $250,000 \u2014 often more than a full year of IT budget.”<\/p>\nThe CEO’s Cybersecurity Playbook<\/em>, p. 30<\/cite><\/blockquote>\n\n\n\n

The arithmetic is unforgiving.<\/p>\n\n\n\n

Cybersecurity: Who Is Concerned at SME Leadership Level?<\/h3>\n\n\n\n

Herv\u00e9 Kabla’s answer to this question leaves little room for ambiguity: everyone. The IT security manager, obviously. The CEO, because it is he or she who “must answer for the company’s reputation” before employees, clients and shareholders when the crisis hits. And the staff, because a single human lapse is all it takes to open the door.<\/p>\n\n\n\n

\n

“For small and midsize businesses, where roles overlap and processes are more informal, the human factor is not just one risk among others: it is the foundation on which all others rest.”<\/p>\nThe CEO’s Cybersecurity Playbook<\/em>, p. 61<\/cite><\/blockquote>\n\n\n\n

CEO fraud \u2014 messages that mimic the style or voice of a senior executive to trigger an urgent wire transfer \u2014 is the most common illustration of this. It is not technology that gives way in those cases; it is psychology, weaponised.<\/p>\n\n\n\n

AI Is Changing the Game, and Not in the Victims’ Favour<\/h3>\n\n\n\n

One chapter of the book addresses head-on the impact of artificial intelligence on the threat landscape. Generative tools now make it possible to write phishing emails without a single spelling mistake, to clone an executive’s voice from a brief audio sample, and to build fake login pages that reproduce the fonts and logos of the targeted company right down to the last pixel. The telltale signs that once allowed people to spot a fraud attempt \u2014 approximate English, a pixellated logo \u2014 have all but disappeared.<\/p>\n\n\n\n

Herv\u00e9 sums up the fundamental asymmetry of the situation with a line that applies across every sector.<\/p>\n\n\n\n

\n

“Attackers need to succeed once, defenders every time.”<\/p>\nThe CEO’s Cybersecurity Playbook<\/em>, p. 19<\/cite><\/blockquote>\n\n\n\n

For an SME with a lean team and less formalised processes than a large corporation, that asymmetry is particularly hard to absorb.<\/p>\n\n\n\n

Resilience Rather Than Invulnerability<\/h3>\n\n\n\n

What Herv\u00e9’s book ultimately seeks to convey is not a catalogue of technical solutions. It is a change of posture. SME cybersecurity cannot rest on the assumption that incidents will be avoided; it must rest on the capacity to survive them and get back to business. Herv\u00e9 borrows an analogy from aviation to illustrate the point.<\/p>\n\n\n\n

\n

“Think of an airplane. Every critical system \u2014 hydraulics, avionics, fuel pumps \u2014 has a twin. Nobody calls that waste; it’s the reason why we can fly safely. Don’t you think your company’s data deserves the same respect?”<\/p>\nThe CEO’s Cybersecurity Playbook<\/em>, p. 75<\/cite><\/blockquote>\n\n\n\n

This resilience logic applies to communication as well. The book draws on several real cases, including that of a regional accounting firm whose client renewal rate dropped by 30% after a data leak, despite a responsible handling of the incident. Transparency has a cost, Herv\u00e9 acknowledges, but silence costs more.<\/p>\n\n\n\n

A Book for the Technical and the Non-Technical Alike<\/h3>\n\n\n\n

The CEO’s Cybersecurity Playbook<\/em> is deliberately aimed at two audiences. Technical readers will find arguments to defend the security budget internally, against leaders who believe the threat does not concern them. Non-technical readers will discover that the question is not whether their company will be attacked, but in what shape it will be when the attack comes.<\/p>\n\n\n\n

\n

“Every small business has already been tested by cybercrime \u2014 it just may not know it yet.”<\/p>\nThe CEO’s Cybersecurity Playbook<\/em>, Leadership Takeaway #3<\/cite><\/blockquote>\n\n\n\n

That conviction, in fact, runs through the entire book, stated in the transcript of Herv\u00e9’s talk with a clarity that leaves no room for interpretation: “Every company has been, and will be, hit by a cyberattack.”<\/strong> For SME leaders who still think this kind of book is written for someone else, that may well be the most useful sentence in it.<\/p>\n\n\n\n

\n
Buy the book on Amazon<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

<\/p>

<\/p>

About Herv\u00e9 Kabla<\/p>\n\n\n\n

Herv\u00e9 Kabla<\/strong> is a major European digital player. He led Be Angels<\/a>, the agency he co-founded, for many years before taking on responsibilities across several media and digital communications organisations. A prolific blogger, speaker and lecturer, he was my co-author on Mastering Digital Marketing Like a Boss<\/em> (Kawa, 2014) and several other titles in the Like a boss<\/a> collection we co-founded together. The CEO’s Cybersecurity Playbook<\/em> continues that tradition of rigorous, accessible writing for business leaders.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Herv\u00e9 Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. The CEO’s Cybersecurity Playbook tackles a subject that many small business leaders still prefer to ignore. Not out of bad faith, but out of a stubborn conviction: that they are too small to be of interest to anyone. …<\/p>\n","protected":false},"author":2,"featured_media":86096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-86097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nCybersecurity for SMEs: a danger that is all too often overlooked<\/title>\n<meta name=\"description\" content=\"Herv\u00e9 Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. 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