{"id":83230,"date":"2025-04-25T12:28:06","date_gmt":"2025-04-25T10:28:06","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=83230"},"modified":"2025-04-25T17:13:58","modified_gmt":"2025-04-25T15:13:58","slug":"how-does-genai-compare-to-human-created-content","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2025\/04\/25\/how-does-genai-compare-to-human-created-content\/","title":{"rendered":"Who Wrote This? Can ChatGPT Rewrite A Better Article?"},"content":{"rendered":"<p><em><strong>How does GenAI compare to human-created content?<\/strong><span style=\"font-weight: 400;\"> In this article, I explore the strengths and weaknesses of GenAI content by comparing my own article to a rewritten version provided to me by ChatGPT. While GenAI is a powerful tool for organizing and presenting information, it is not yet suitable for fostering deep engagement and critical reflection. The production of concise, quick content lacks the human thought process and examination of information that invites readers into critically engaging with material. As AI continues to evolve, it is important we evaluate the merit of speed and simplicity over the nuanced process of human experience and thought.<\/span><\/em><\/p>\n<h1>Who Wrote This? Can ChatGPT Rewrite A Better Article?<\/h1>\n<figure id=\"attachment_83441\" aria-describedby=\"caption-attachment-83441\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-83441\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/genai-vs-human-writing-comparison-1.jpg\" alt=\"How does GenAI compare to human-created content?\u2014Image generated with ChatGPT\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/genai-vs-human-writing-comparison-1.jpg 1920w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/genai-vs-human-writing-comparison-1-500x281.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/genai-vs-human-writing-comparison-1-1024x576.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/genai-vs-human-writing-comparison-1-768x432.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/genai-vs-human-writing-comparison-1-1536x864.jpg 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/genai-vs-human-writing-comparison-1-390x220.jpg 390w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-83441\" class=\"wp-caption-text\">How does GenAI compare to human-created content?\u2014Image generated with ChatGPT<\/figcaption><\/figure>\n<p><b>Is GenAI a formidable challenge for journalists? Can you spot the difference in an article written by a human vs. a computer?<\/b><span style=\"font-weight: 400;\"> It\u2019s a troubling thought to consider. But in the face of GenAI becoming a mainstream tool, those questions have become increasingly more valid. As someone learning and navigating this new age of AI content, I decided to test GenAI in an experimental comparison.<\/span><\/p>\n<p><!--more-->On this blog, we provide 100% human-written content, the use of ChatGPT in this article is for experimental purposes, to evaluate GenAI\u2019s ability to rewrite an original text it has been given.<\/p>\n<h2>The Experiment\u2014GenAI Rewrite<\/h2>\n<p><span style=\"font-weight: 400;\">I asked ChatGPT to rewrite one of my own pieces. I wanted to see just how well an AI language model could interpret, mimic and recreate the human voice. My original piece explored the adoption of AI search engines over traditional ones through the consideration of various opinions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I tasked ChatGPT with rewriting the article under these guidelines: No text from the original piece can be present. The article must be structured in the tone of voice of a blog post and must be written as ChatGPT thinks it should have been originally. Additionally, I gave ChatGPT the context of its own position and skill level within the requested task. I set these guidelines with the intention of directing ChatGPT to the result I was looking for, its best attempt at rewriting my article as passable human content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ll admit the result was impressive, so much so, it was slightly off-putting. But additionally, it felt as if something was missing. In this post, I will compare the result given to me by ChatGPT and my original article: what worked, what didn&#8217;t and what AI\u2019s interpretation says about the evolving nature of GenAI content. <\/span><\/p>\n<h2>Human-Created Content<span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">My reflection on the adoption of AI search engines over traditional ones expanded on the opinions and perspectives of tech journalists Kevin Roose, Matteo Wong and Joanna Stern. Each brought different levels of adoption and a variety of pros and cons.<\/span><\/p>\n<figure id=\"attachment_83239\" aria-describedby=\"caption-attachment-83239\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-83239 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/person-in-forest-of-information.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/person-in-forest-of-information.jpg 1920w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/person-in-forest-of-information-500x281.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/person-in-forest-of-information-1024x576.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/person-in-forest-of-information-768x432.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/person-in-forest-of-information-1536x864.jpg 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/person-in-forest-of-information-390x220.jpg 390w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-83239\" class=\"wp-caption-text\">Human writing shares personal experience and thought\u2014Image generated with ChatGPT<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">I aimed to deepen the conversation surrounding their thoughts, pointing out contradictions, raising new questions and reflecting on my own use and thoughts of AI search engines. I quoted poignant aspects I felt captured both sides of the argument, leaving the reader open to form their own opinion on whether the state of adoption was something of concern or curiosity. In an effort to open the conversation, I did my best to find a balance of benefits and drawbacks, as well as discussing how these points interacted, keeping a casual and thoughtful tone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in reading the original article, it is linked <\/span><a href=\"https:\/\/visionarymarketing.com\/en\/2025\/04\/08\/ai-search\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2>ChatGPT Results<span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, what did ChatGPT give me? In 15 seconds or less, ChatGPT presented me with a polished, structured blog post examining Kevin Roose, Matteo Wong and Joanna Stern\u2019s thoughts on the adoption of AI search engines. It opened with a hook, declaring, \u201cAI search engines like ChatGPT, Perplexity, and others are beginning to challenge the status quo.\u201d After, it moved quickly along to the summary of each journalist&#8217;s perspective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the summaries, there was a \u201cMy Take\u201d portion where it rewrote my personal experience with the AI tools. Afterward, ending with an eerily similar but condensed version of my conclusion, including some figures of adoption from the original article.<\/span><\/p>\n<h2>What Was There and What Was Missing<span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><em><strong>How does GenAI compare to human-created content? <\/strong><\/em>The writing was clear, concise and easily digestible\u2014ideal for a blog post. But as I read through this generated version, immediately it was noticeably abbreviated in terms of information and thought. The rewrite was too neat. Yes, it covered the overall points made in each article, but it lacked the deeper engagement with the text. There were no moments of reflection, quotations of the source material or further exploration. Each line was presented as a simple fact.\u00a0<\/span><\/p>\n<figure id=\"attachment_83240\" aria-describedby=\"caption-attachment-83240\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-83240 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/chatgpt-struggling-with-opinion.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/chatgpt-struggling-with-opinion.jpg 1920w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/chatgpt-struggling-with-opinion-500x281.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/chatgpt-struggling-with-opinion-1024x576.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/chatgpt-struggling-with-opinion-768x432.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/chatgpt-struggling-with-opinion-1536x864.jpg 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/chatgpt-struggling-with-opinion-390x220.jpg 390w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-83240\" class=\"wp-caption-text\">GenAI doesn&#8217;t like to admit it does not know\u2014 Image generated by ChatGPT<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">One of the key aspects ChatGPT could not seem to grasp was the ambiguity of the situation. In every way I tried to push critical examination of the situation, ChatGPT went the opposite direction, seemingly providing the answer in an almost complete way. This avoidance of uncertainty left no space for the reader to wonder\u2014not a second to consider a question or contemplate the situation.<\/span><\/p>\n<h2>Comparison of Matteo Wong<\/h2>\n<p><span style=\"font-weight: 400;\">Below, I have included two excerpts, both coming from the introduction of the reflection on Matteo Wong\u2019s opinion. The first is pulled from my original article, followed by the rewrite provided to me by ChatGPT.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cRoose is far from the only one to have concerns about the growing popularity of AI. The Atlantic&#8217;s Matteo Wong placed a heavy critique on AI in his article <\/span><\/i><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2024\/11\/ai-search-engines-curiosity\/680594\/\"><i><span style=\"font-weight: 400;\">\u201cThe Death of Search.\u201d<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> Wong\u2019s piece focused less on the way in which a person uses AI and more on the way that AI changes our relationship with information. In his view, the concern is not AI&#8217;s credibility or factuality\u2014those issues could be fixed as systems evolve\u2014but the loss of an exploratory model of search. When people stop engaging critically with information, they lose the ability to evaluate and explore their own curiosity.\u201d \u2014Clover Meyer\u00a0<\/span><\/i><\/p>\n<blockquote class=\"quote-light\"><p><i><span style=\"font-weight: 400;\">&#8220;In a more critical tone, The Atlantic\u2019s Matteo Wong explored what AI search might cost us beyond convenience. Wong\u2019s concern? That AI could erode our natural curiosity. Traditional search encourages exploration. We open tabs, compare viewpoints, and sometimes get pleasantly lost in the process. AI, on the other hand, delivers a single \u201canswer\u201d that can feel too definitive, too polished.&#8221;\u2014ChatGPT<\/span><\/i><\/p><\/blockquote>\n<h2>How to Tell the Difference<\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s impressive, right? I would say the key points are there, but the space to consider what you have just read is missing. So, how does GenAI compare to human-created content? <strong>The difference between human writing and GenAI content is the undeniable aspect of personal experience and thought<\/strong>. <strong>The element of curiosity and self-doubt cannot be manufactured by a machine<\/strong>. ChatGPT\u2019s rewrite was certainly something; I&#8217;d even say it was competent, well-structured and informative. <strong>But it failed to include the depth of reflection and consideration.<\/strong> It didn\u2019t invite the reader into the larger conversation that was happening, it simply delivered the facts, neatly packaged.<\/span><\/p>\n<h2>What I Took Away<span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To me, this is the key takeaway. While GenAI is an excellent tool for organizing and presenting information, it still lacks the capacity for true engagement. It can\u2019t think through material the way a human can.\u00a0<\/span><\/p>\n<blockquote class=\"quote-light\"><p><span style=\"font-weight: 400;\">While GenAI is an excellent tool for organizing and presenting information, it still lacks the capacity for true engagement. It can\u2019t think through material the way a human can.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">As GenAI continues to evolve, we\u2019ll need to assess the value we place on the examination and scrutiny of information. What do we want from the content we consume? Do we prefer fast, simplified answers that condense a line of thought into a sentence, or do we still value the messy, unpredictable, and human process of exploration?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does GenAI compare to human-created content? In this article, I explore the strengths and weaknesses of GenAI content by comparing my own article to a rewritten version provided to me by ChatGPT. While GenAI is a powerful tool for organizing and presenting information, it is not yet suitable for fostering deep engagement and critical &hellip;<\/p>\n","protected":false},"author":127,"featured_media":83240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4076],"tags":[],"class_list":["post-83230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-big-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does GenAI compare to human-created content?<\/title>\n<meta name=\"description\" content=\"How does GenAI compare to human-created content? 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My name is Clover Meyer, and I am a Public Relations major with a minor in Art at the University of Oregon. I\u2019m currently studying aboard at the Institut Catholique de Paris, where I am exploring my interests in international communications, art history and marketing. Recently, I joined the Visionary Marketing team as an intern. I am looking forward to contributing and learning from this creative and inspiring community!\",\"sameAs\":[\"http:\\\/\\\/Visionarymarketing.com\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/author\\\/clover\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How does GenAI compare to human-created content?","description":"How does GenAI compare to human-created content? 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