{"id":83161,"date":"2025-04-16T07:00:19","date_gmt":"2025-04-16T05:00:19","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=83161"},"modified":"2025-09-23T12:36:58","modified_gmt":"2025-09-23T10:36:58","slug":"genai-prompting-guide-for-aspiring-experts","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2025\/04\/16\/genai-prompting-guide-for-aspiring-experts\/","title":{"rendered":"GenAI Prompting Guide for Aspiring Experts"},"content":{"rendered":"<p><em>If you are dying to understand the various GenAI prompting methods, how AI interacts with your prompt, and why this is key to optimising your results, this free prompting guide was made for you. This manual describes GenAI chatbots and the different methods of prompting. It was put forward by <a href=\"https:\/\/fredcavazza.net\/contact\/\" target=\"_blank\" rel=\"noopener\">Frederic Cavazza<\/a>, a digital transformation expert, consultant and speaker with over 25 years of experience. <\/em><\/p>\n<h2>A Free Prompting Guide for Aspiring GenAI Experts<\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/abc-of-prompting-cover-picture.jpg\" alt=\"GenAI prompting guide\" width=\"1920\" height=\"1080\" \/><figcaption class=\"wp-caption-text\">This free GenAI prompting guide written by Frederic Cavazza was translated and adapted by yours truly.<\/figcaption><\/figure>\n<p>I&#8217;ve known Frederic Cavazza for years and I&#8217;ve even had the pleasure of working on a few engagements with him. As we were on our way to a GenAI client workshop a few months ago, he showed me this guide and I thought to myself: &#8220;This is exactly what I&#8217;d like to share with my readers and students&#8221;.<\/p>\n<p>Hence this translation and adaption of Frederic&#8217;s prompting guide, with his kind permission. I tried his tricks myself and I can guarantee that the mega prompt he describes at the end of the guide is really something you should test, copy, paste, adapt and keep in your own prompt library.<\/p>\n<h3>A GenAI Guide about the Art of Prompting<\/h3>\n<p>Artificial intelligence is booming, and chatbots like ChatGPT are radically transforming the way we interact with digital tools, changing the way we work. This guide aims to introduce you to the art of &#8216;prompting&#8217;, a key skill for engaging e\ufb00ectively with these artificial intelligence platforms and making the most of their potential.<!--more--><\/p>\n<p>If you&#8217;re researching a topic on the Web and you type in a simple key phrase, the result may not be very compelling. On the other hand, <strong>if you structure your search well, you&#8217;ll get more relevant answers<\/strong>. And so it goes with artificial intelligence tools like chatbots or digital assistants.<\/p>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/frederic-cavazza-prompting-guide.jpg\" alt=\"Fr\u00e9d\u00e9ric Cavazza, the ABC of Prompting. \" width=\"1920\" height=\"1080\" \/><figcaption class=\"wp-caption-text\">Frederic Cavazza is the author of this great prompting guide entitled the ABC of prompting &#8211; photo portrait by <a href=\"https:\/\/antimuseum.com\" target=\"_blank\" rel=\"noopener\">antimuseum.com<\/a><\/figcaption><\/figure>\n<blockquote class=\"quote-light\"><p>The more structured the prompt, the more relevant the outcome<\/p><\/blockquote>\n<h3>GenAI Prompting?<\/h3>\n<p>The way you ask AI chatbots questions or give them instructions is conducive to more or less convincing results. This is what is called \u2018prompting\u2019, i.e., <strong>the art of formulating clear and precise instructions to guide the work of artificial intelligence models<\/strong>.<\/p>\n<p>In essence, a well-structured prompt is like a well-formulated search query. When done properly, it shall provide relevant results.<\/p>\n<p><strong>There is no one-size-fits-all prompt methodology, as use cases di\ufb00er from one user to another<\/strong>. However, we recommend you use one of these three methods based on your needs.<\/p>\n<h3>Three Recommended GenAI Prompting Methods<\/h3>\n<p>These three methods are entitled<strong> RTF<\/strong> (Role, task, format), <strong>CRAFT<\/strong> (Context, role, action, format, tone of voice) and <strong>COAT-SITES<\/strong> (context objective, acumen, task, specimen, impediments, tone of voice, encoding, scrutiny). Each technique works best depending on expected results. RTF was made for quick results, CRAFT, for simple questions with more accurate results and COAT-SITES, for clear cut questions and extensive results.<\/p>\n<p>So, what are these methods about? Here they are in more detail.<\/p>\n<h3>1. RTF Method<\/h3>\n<p>With <strong>RTF,<\/strong> the prompts specify the role, task and format that AI should adhere to. It consists in a simple, \u201cyou are\u2026, you must\u2026, your answer must\u2026\u201d <strong>Role<\/strong> indicates who the AI bot should impersonate, providing a contextual framework. <strong>Task,<\/strong> gives AI the precise action or problem to be solved, guiding AI towards the expected objective. And <strong>Format<\/strong> specifies the type and structure of the outcome.<\/p>\n<h3>2. CRAFT Method<\/h3>\n<p>Should you be looking for more accurate results, it might then be a good idea to expand your prompt to incorporate more context. The <strong>CRAFT<\/strong> method is therefore what you would have to resort to. CRAFT implies providing specifics to the AI chatbot in your prompt such as, \u201cI\u2019m in charge of\u2026, you are\u2026 you have to\u2026, your answer should include\u2026, choose the following tone of voice.\u201d<\/p>\n<p>With the CRAFT method, <strong>Context<\/strong> describes the overall situation or requirement. <strong>Role,<\/strong> tells AI the character it should enact. <strong>Action,<\/strong> specifies what AI must do, directing the LLM. <strong>Format,<\/strong> provides examples or details clarifying final expectations. <strong>Tone<\/strong> of voice, defines the expected style or category AI must follow, aligning your response with your objective and audience. Expanding your prompt to formulate a better structured and accurate result.<\/p>\n<h3>3. COAT-SITES Method<\/h3>\n<p>In the case of <strong>COAT-SITES <\/strong>technique, your prompt is not only expanding the context of the situation but giving AI strict guidelines to <strong>narrow the margin of misunderstanding<\/strong>. Allowing for your results to be more accurate and extensive. This includes <strong>Context, Task, Tone<\/strong> of voice, as in the previous methods but also includes <strong>Objective, Acumen, Specimen, Impediments, Encoding<\/strong> and <strong>Scrutiny.<\/strong><\/p>\n<p><strong>Objective<\/strong> and <strong>Acumen,<\/strong> give AI the tools to reach your expected result with the correct level of expertise. <strong>Specimen<\/strong> and <strong>Impediments,<\/strong> provide clear examples and guidelines of what is wanted and what should be avoided. By providing models or illustrations, you clarify the expectations, just like defining what cannot be done narrows down your result. Lastly, COAT-SITES encompasses <strong>Encoding<\/strong> and <strong>Scrutiny.<\/strong> Encoding defines the output format syncing the results to your objective and scrutiny offers a final sanity check to ensure the results comply with your stated guidelines.<\/p>\n<h3>\u00a0Test Drive the Prompting Methods<\/h3>\n<p>Once you have familiarized yourself with these three prompting methodologies, give them a go. Here are some tips and tricks to keep in mind when navigating GenAI chatbots. Frederic details them all in the guide for you.<\/p>\n<p>After you have signed in to a chatbot, enter a few questions into the prompt window to get a feel for how it replies. After you&#8217;ve done that, try testing out the suggested prompting methods, saving a specific topic or tricky task for COAT-SITES.<\/p>\n<h3>Tips and Tricks<\/h3>\n<p>When interacting with your favourite chatbot, remember to <strong>select relevant keywords<\/strong>, stick to one question at a time, test and tweak your prompts and follow up. <strong>Don&#8217;t settle for half-baked answers<\/strong> and consider asking a different chatbot to <strong>critique your results<\/strong>.<\/p>\n<p>Lastly, remember at all times that the better formulated your prompt, the better AI can provide accurate and relevant results. So give these methods a test and see how your interaction with GenAI chatbots evolves.<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/abc-prompting-english-v3.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-83190 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/04\/donwload-now-button.png\" alt=\"Download now our GenAI Prompting guide\" width=\"450\" height=\"75\" \/><\/a><\/p>\n<h4>Download for Free the ABC of Prompting for Aspiring GenAI Experts by Fr\u00e9d\u00e9ric Cavazza<\/h4>\n\n\t\t<div class=\"wppdfemb-frame-container-1\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe class=\"pdfembed-iframe nonfullscreen 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