{"id":76635,"date":"2023-06-13T08:55:37","date_gmt":"2023-06-13T06:55:37","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=76635"},"modified":"2023-06-13T07:06:48","modified_gmt":"2023-06-13T05:06:48","slug":"evolution-of-marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2023\/06\/13\/evolution-of-marketing\/","title":{"rendered":"Gen AI and the evolution of Marketing Jobs"},"content":{"rendered":"

Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. <\/em>After a 4-year hiatus, we had the pleasure of attending the 2023 Adobe Summit in London. The US tech giant* issued major announcements during that event. Beyond that, though, what is at stake is the<\/em>\u00a0evolution of the marketing function.<\/em><\/p>\n

AI and the evolution of Marketing Jobs<\/h2>\n

\"\"<\/p>\n

    \n
  • * Disclosure, Adobe is a client of Visionary Marketing<\/i><\/span><\/li>\n<\/ul>\n

    The emergence of Gen AI and the evolution of marketing<\/h3>\n

    The first breakthrough we were excited to see implemented is Adobe Firefly<\/a>, now available through Adobe Express Beta<\/strong><\/a>.<\/p>\n

    This breakthrough technology allows users to use a typing-style interface, much like ChatGPT<\/a>, and use it to automatically Photoshop specific items of their photographs.<\/p>\n

    This technology allows for any marketer to be a content creator \u2026 with a bit of mastery of the creative process, though.\u00a0Beyond that, this innovation paves the way for mass customisation for use in marketing and content creation.<\/p>\n

    \"evolution
    Gen AI innovation at our fingertips is paving the way for the evolution of the marketing function \u2026 and our jobs!<\/figcaption><\/figure>\n

    With the Covid-19 pandemic, we have seen a rise in e-commerce, that is still persisting today. In Great Britain, every \u00a31 out of \u00a34 is spent online. That is to say, ecommerce makes up 25% of all retail commerce!<\/p>\n

    Because of this, the demand for content creation is more significant than ever, and with the emergence of this new generative AI<\/a>, it is right at our fingertips.<\/p>\n