{"id":76474,"date":"2023-06-05T16:01:39","date_gmt":"2023-06-05T14:01:39","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=76474"},"modified":"2024-04-12T21:06:54","modified_gmt":"2024-04-12T19:06:54","slug":"web3-adoption","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2023\/06\/05\/web3-adoption\/","title":{"rendered":"3 steps to Web3 adoption"},"content":{"rendered":"

Hubert Kratiroff delivers his three top tips for Web3 adoption by businesses. For some years now, people have been calling for a reinvention of the good old Web. That was the ambition of Web\u00a02.0. But in reality, the fairy tale has turned into a nightmare. The social Web has been hijacked, scandal after scandal, and data battles too. Social platforms themselves are trying to reinvent themselves, like Meta<\/a>. <\/i>Hubert Kratiroff, a seasoned professional in Web3 and digital strategy, gives you his keys to diving into Web3 and taking your first steps. An optimistic and logical presentation, that avoids glossing over the risks that this new Web will have to face.<\/i><\/p>\n

3 steps to Web3 adoption by businesses<\/h2>\n
\"The
Web3 adoption by businesses: the Web3 and blockchain as seen by Midjourney will accompany this practical post explaining how to take your first steps on this new Web.<\/figcaption><\/figure>\n

Tim Berners-Lee launched Solid<\/a> and Contract for the Web. Then came Web3, a concept that is not always easy to understand. Here\u2019s the interview we did with Hubert a few weeks ago. It\u2019ll give you an idea of a concept that\u2019s still a little vague, and help you come to grips with it in a concrete way. As a result of Web3, we may well be witnessing a certain revival of the Web, called for by many Web players and users.<\/p>\n

\u201cWeb3 is the true expression of the Web\u201d<\/h3>\n

The Web3 of 2023 is a return to the Web\u2019s roots, as envisioned by Tim Berners-Lee, its inventor in \u201989. Tim Berners-Lee\u2019s Web in ’89 was a Web for users<\/p><\/blockquote>\n

\"LeWEB3-3\"
Midjouney\u2019s vision of Web\u00a03 adoption is as enigmatic as it is disquieting. Fortunately, Hubert has reassured us<\/figcaption><\/figure>\n

But Web\u00a02.0 came to hijack the Web, with platforms like Twitter or Meta and even more recently\u00a0TikTok. Tech giants with huge budgets have been able to bring great technologies to market, then hijack them for their own benefit.<\/p>\n

\"Le
Another Midjourney vision of Web3. NETTL? Net totally lucid, I suppose\u2026<\/figcaption><\/figure>\n

Today, \u201cWeb3 reflects Tim Berners-Lee\u2019s initial vision of a semantic Web\u201d, Hubert tells us.<\/p>\n

\"Le
Midjourney \u201cimagined\u201d a Tim Berners-Lee angry at Web3 and tweaked the features a bit in the process.<\/figcaption><\/figure>\n

And yet, at the Web Summit, that was held in Lisbon, from the 1st to the 4th of November in 2022, Tim Berners-Lee reportedly asked that this new version of the Web be \u201cignored\u201d.<\/p>\n

\u201cI think he\u2019s mainly driven by the desire to develop his startup Inrupt, which advocates a technology that\u2019s not far from Solid, the Smart Contracts language of blockchain. I think he\u2019s more upset that he didn\u2019t declare this Web3 development himself,\u201d Hubert points out.<\/p>\n

He wanted to call it the Semantic Web. It was a Web where all data was structured in a certain way across all sites.<\/p>\n

\"\"
A Midjourney\u00a0Web3 in the Form of a Psychedelic Spider Web<\/figcaption><\/figure>\n

With this concept, anyone could recover all their data. Users could reappropriate it. This was Berners-Lee\u2019s idea of the Semantic Web, the idea of disassociating data from platforms. As a result, giving users ownership over their own data.<\/p>\n

This semantic Web unfortunately didn\u2019t catch on because it was caught up by the big platforms<\/p><\/blockquote>\n

The term\u00a0Web3, meanwhile, was coined by Gavin Hood, who along with Vitalik Buterin, is the co-inventor of Ethereum.<\/p>\n

Ethereum is a blockchain<\/h3>\n

\u201cA blockchain is a database, like hundreds of thousands of others, with the distinctive feature that it\u2019s impossible to modify or delete any information. Everything that is recorded is recorded for life, and you can\u2019t go back on it,\u201d Hubert explains.<\/p>\n

Gavin Hood and Vitalik Buterin invented the Ethereum blockchain, which is a shared database on which they nestled 3 things:<\/p>\n

    \n
  1. \n
      \n
    1. From Smart Contracts<\/li>\n
    2. One currency, the ETH, today is worth around \u20ac1,700 or $1,800. With an all-time cap of \u20ac4,500 or $4,900<\/li>\n
    3. And the NFT<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      We can do Web3 without relying on today\u2019s complex technologies<\/p><\/blockquote>\n

      Wikipedia and Twitter are going to become hybrid Web2\/Web3 companies,\u201d Hubert continues. They may have been founded on the basis of Web\u00a02.0, with good intentions, but they\u2019re going to have to reinvent themselves.<\/p>\n

      Web3 is more complex than Web\u00a02.0, that\u2019s the price of our freedom<\/h3>\n

      We, the users, have been responsible for the hegemony of the big platforms<\/p><\/blockquote>\n

      These major platforms have played the user interface (UI) card to the hilt, allowing us to publish photos with a single click. Likewise, you setting up your mailbox with SMTP, IMAP, POP, etc, is rather quite complex. On the other hand, with Gmail or Yahoo, everything is encapsulated, easy, and fluid.<\/p>\n

      For ease, we used Gmail and Instagram because we didn\u2019t want to get our hands into the code<\/p><\/blockquote>\n

      \u201cWeb3 is going to make us actors again, with the need for a little technical expertise and tools to manipulate,\u201d adds Hubert.<\/p>\n

      Web3 adoption in 3 steps<\/h3>\n

      The first step in getting a foothold in Web3<\/strong> is to use the open-source browser<\/strong> Brave<\/a>. Surfing in Brave lets you earn BAT (Basic Attention Token), a kind of cryptocurrency that pays a creator.<\/p>\n

      \"\"<\/p>\n

      A second step into Web3 is as simple as looking at the videos <\/strong>in Odysee<\/a>, rather than YouTube. It\u2019s essentially the same thing, except that viewing a video pays 1\/10th of a cent or 1\/1000th of a cent to the creator.<\/p>\n

      \"\"<\/p>\n

      For music<\/strong>, rather than paying \u20ac15 a month to a streaming platform, using Pianity<\/a> allows authors to be paid directly.<\/p>\n

      \"\"<\/p>\n

      Web3 adoption obstacles: the threat of venture capitalists<\/h3>\n

      Web3 does, however, have a few obstacles in its path.<\/p>\n

      \u201cWeb\u00a02.0 was owned by large platforms. We mustn\u2019t let Web3 become the domain of investors,\u201d Hubert warns us. Starting with AECI<\/a>, which is investing heavily in Web3.<\/p>\n

      There\u2019s always the old opposition between the Web, heir to the American hippies of the \u201960s and \u201970s, and today\u2019s capitalist Web. The more things change\u2026<\/p>\n

      We don\u2019t want to go from Web\u00a02.0 functional ownership to Web 3 capital ownership<\/p><\/blockquote>\n

      No right to be forgotten in Web3<\/h3>\n

      \u201cEverything said in Web3 is traceable. It will be possible to go back decades. A bit like what http:\/\/archive.org<\/a> does today, which has recorded sites since 1993.\u201d Everything is registered there, Hubert points out.<\/p>\n

      We\u2019ll have to be careful with this right to forget and make users more responsible<\/p><\/blockquote>\n

      There\u2019s a lot of learning to be done on Web3 to guide users. They won\u2019t be able to say just anything. After all, in 5, 10, or 15 years\u201d time, anything that\u2019s said on the site could be taken up again and would be absolutely unenforceable.<\/p>\n

      A final prediction<\/h3>\n

      \"LeLedger: future Web3 \u201cdecacorn\u201d according to Hubert.<\/p>\n

      I predict that Ledger by the first quarter of 2023 will be the first French decacorn<\/p><\/blockquote>\n

      So let\u2019s keep an open mind and keep an eye on innovations, as we\u2019re still discovering new things.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Hubert Kratiroff delivers his three top tips for Web3 adoption by businesses. For some years now, people have been calling for a reinvention of the good old Web. That was the ambition of Web\u00a02.0. But in reality, the fairy tale has turned into a nightmare. The social Web has been hijacked, scandal after scandal, and …<\/p>\n","protected":false},"author":117,"featured_media":74506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5065],"tags":[],"class_list":["post-76474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy"],"yoast_head":"\nWeb3 adoption in three simple steps according to an expert<\/title>\n<meta name=\"description\" content=\"Web3 adoption: how to make Web3 your own? 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