{"id":73417,"date":"2023-01-19T08:08:20","date_gmt":"2023-01-19T07:08:20","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=73417"},"modified":"2023-01-20T12:14:19","modified_gmt":"2023-01-20T11:14:19","slug":"brand-love","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2023\/01\/19\/brand-love\/","title":{"rendered":"Ask these 3 questions if you want your customers to love your brand"},"content":{"rendered":"

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com<\/a> entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice.” I am not usually interested in self development articles or books<\/a>. However, I found these 3 questions useful to businesses if only you read them through the eyes of an entrepreneur. One may even venture to say that they are the very essence of marketing.<\/em><\/p>\n

Ask these 3 questions if you want your customers to love your brand<\/h2>\n
\"LOve
Self-development isn’t my cup of latte but asking these 3 questions taken from a motivational article in Inc.com will help you become more likeable and make your customers love your brand!<\/figcaption><\/figure>\n

Love thy customers and they will love thy brand!<\/h3>\n

Self-development isn’t my cup of tea, yet it’s one of the most popular book categories amongst the general public. It is understandable, people need advice and are in search of simple if not simplistic recipes. They need them to survive in a world which is generally perceived, not always rightly, as hostile.<\/p>\n

When I came across that Inc.com piece, I found that I could turn it into a short bullet point list targeted at businesses and entrepreneurs.<\/p>\n

After all, those who can ask these three questions can get their customers to love their brand better.<\/p>\n

The piece is entitled “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice”. Let us review these 3 questions and put them into a marketing and business context.<\/p>\n

I have therefore hacked this list to my liking. You can read the original Inc.com article afterwards if you feel you need to become a more likeable person too.<\/p>\n

[Businesses] like to be liked. It’s human nature: We crave connection and relationships, and we enjoy the affirmation and ego boost that results from knowing that other people enjoy being around us<\/p><\/blockquote>\n

So often, I come across business owners who will tell me, “I want to talk to my community.” Meaning “my customers”.<\/p>\n

The issue though is that not all customers are part of a community. Brompton’s, Apple’s and Dyson’s customers maybe. Even that is debatable. Giff Gaff’s, that’s for sure. But most businesses’ customers aren’t forming a “community of customers”.<\/p>\n

Number one reason is … you are not a likeable brand! It doesn’t mean your products aren’t good nor selling well. But there is no emotional bond between your customers and your brand.<\/p>\n

Hence the three questions. Here they are.<\/p>\n

1. “What do you think I should do?” (as a brand)<\/h3>\n

The essence of marketing is being interested in one’s customers. This doesn’t mean that product-led marketing has no future. It means that you should always ask customers how they feel, what they like and what they don’t like.<\/p>\n

And that means being genuinely interested in what they have to say.<\/p>\n

You do not need to carry out online surveys amongst millions of buyers. Interviewing, in depth, twelve of them will suffice and it won’t take that long.<\/p>\n

2. “What other facts would help you to make a decision?”<\/h3>\n

People make decisions for emotional reasons all the time<\/p><\/blockquote>\n

\"Brand
Love your customers and they will love your brand too. Image generated by Midjourney with the following prompt: “An old-fashioned 19th century sepia drawing of a lady customer who offers a bunch of flowers to a shop owner in a department store like Whiteley’s and is kneeling before him.” Not sure the AI got Whiteley’s right, though. Maybe it’s never been to Bayswater.<\/figcaption><\/figure>\n

The author is right. Emotion is part of the buying process. It’s also true of B2B. Truth be told, it’s probably even more true of the B2B purchasing process. B2B is said to be rational and B2C emotional. More often than not it’s the other way around.<\/p>\n