{"id":72072,"date":"2022-11-03T09:57:30","date_gmt":"2022-11-03T08:57:30","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=72072"},"modified":"2022-11-03T17:52:00","modified_gmt":"2022-11-03T16:52:00","slug":"dall-e-2-ai-redesign-for-companies","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2022\/11\/03\/dall-e-2-ai-redesign-for-companies\/","title":{"rendered":"Dall-E : Can AI Become a useful ally for Businesses"},"content":{"rendered":"

Can AI tools like Dall-E be used for\u00a0<\/i><\/span>business?<\/i><\/span><\/span>\u00a0Within the realm<\/i><\/span><\/strong> of <\/i>blockchain<\/strong><\/a> and <\/i>gamification<\/strong><\/a>, <\/i>artificial<\/strong> intelligence<\/strong> (<\/i>AI<\/strong>) is a <\/i>key component<\/strong> to the <\/i>Web3<\/strong> movement. <\/i>AI<\/strong> isn\u2019t a new thing as the <\/i>earliest successful AI program<\/strong><\/a> was <\/i>written in 1951<\/strong>, but has <\/i>evolved<\/strong> quite a bit<\/strong> since<\/strong> then. <\/i>Trending recently<\/strong> is a <\/i>unique AI program called Dall-E<\/strong>. It’s further <\/i>blurring the lines<\/strong> between <\/i>human<\/strong> and <\/i>computer capabilities<\/strong>.<\/i><\/p>\n

Though it appears<\/strong> to be something for only entertainment<\/strong>, this can also be utilized with brands<\/strong> as a useful tool<\/strong>. From advertising<\/strong>, redesigning<\/strong>, and visualizing<\/strong>, Dall-E<\/strong> is proving to be a great<\/strong> way<\/strong> for companies<\/strong> to generate<\/strong> new ideas<\/strong> and spark a new level of creativity<\/strong>.<\/em><\/p>\n

Dall-E for Business: What Companies Could do With AI<\/h2>\n
\"Dall-E\"
Dall-E Generated Image of a \u201cA purple bear holding a strawberry in space\u201d<\/figcaption><\/figure>\n

What is Dall-E 2?<\/strong><\/h3>\n

Dall-E<\/a> was created<\/span><\/strong> by OpenAI<\/a><\/strong>, an AI research and deployment company<\/strong>. Their goal<\/strong> is to create \u201chighly autonomous systems that outperform humans at most economically valuable work\u201d<\/strong>. Dall-E<\/strong> takes text prompts<\/strong> provided by the user<\/strong> to generate images<\/strong>. These text prompts<\/strong> can be as complex<\/strong> or simple<\/strong> as desired and will create that image<\/strong>\u00a0and give multiple variations<\/strong> of the same prompt<\/strong>.\u00a0<\/span><\/p>\n

\n

We\u2019ve trained a neural network called DALL\u00b7E that creates images from text captions for a wide range of concepts expressible in natural language.<\/p>\n

-OpenAI<\/p><\/blockquote>\n

The possibilities are endless.<\/strong><\/p>\n

Think<\/strong> of something<\/strong> you want to see a picture<\/strong> of… anything<\/strong>! \u201cA purple bear holding a strawberry in space\u201d, \u201cA monkey skydiving with an orange helmet painted by Munch\u201d, \u201cA 3D rendering of Darth Vader cliff jumping\u201d<\/em>. Though it\u2019s not perfect<\/strong> as some photos may come out a little\u2026 strange<\/strong> to say the least, it does a respectable job<\/strong> in a matter of seconds.<\/strong><\/p>\n

\"Dall-E\"<\/p>\n

Dall-E 2 for Businesses<\/strong><\/h3>\n

On another note<\/span><\/strong>, Dall-E<\/strong> can be utilized<\/strong> as a tool<\/strong> in the business world<\/strong>. Having an image generating AI<\/strong>\u00a0in your toolkit<\/strong> helps with seeing new perspectives<\/strong> and sparking creativity<\/strong>. Here\u2019s how a company might utilize this technology:<\/strong><\/p>\n

Producing Website Layouts<\/strong><\/h4>\n

Designing a website<\/span><\/strong> is imperative<\/strong> for companies<\/strong> now. Though, especially for new businesses<\/strong>, creating a website<\/strong> is a difficult<\/strong> and expensive<\/strong> task. As it may be out of the budget<\/strong> for many companies, people now have the ability<\/strong> to use Dall-E<\/strong> to test website layouts<\/strong> and<\/strong> designs<\/strong> to aid<\/strong> in the creative process<\/strong>. Simply<\/strong> type something along the lines<\/strong> of \u201cwebsite for a jewelry brand with earth tones\u201d<\/em> or \u201cwebsite for a cooking blog with green highlights\u201d<\/em>.<\/p>\n

\"Dall-E\"<\/p>\n

Dall-E for Business: Logo Ideas<\/strong><\/h4>\n

Creating a logo<\/strong><\/span> for a company<\/strong> is a daunting task<\/strong>. Dall-E<\/strong> can help<\/strong> with narrowing down ideas<\/strong> and trying different looks<\/strong> in seconds<\/strong>. A company<\/strong> can generate design ideas<\/strong> and select<\/strong> the ones they are particularly interested in<\/strong>. Then, send<\/strong> that idea<\/strong> to a graphic designer<\/strong> to fix<\/strong> and finalize<\/strong> it. Twitter<\/strong><\/a> could type in \u201cblue clip art emblem of a bird\u201d<\/em> or here at Visionary Marketing<\/a><\/strong>, \u201ca modern logo with a sun for a marketing company\u201d<\/em>.<\/p>\n

\"Dall-E\"<\/p>\n

Visualization<\/strong><\/h4>\n

Companies can visualize<\/strong><\/span> different steps<\/strong> along their journey of advertisement<\/strong>. A sort of manifestation<\/strong> by seeing<\/strong> what your company name<\/strong> or product<\/strong> can look like in different settings<\/strong>. Almost like a<\/strong> dream<\/strong> in a sense, though, Dall-E<\/strong> isn\u2019t the greatest with words… yet<\/strong>. The idea<\/strong> is still there though however. For example \u201cstorefront that has the word \u2018Company\u2019 on it\u201d<\/em> or \u201cTime square billboard with \u2018Visionary Marketing\u2019 written on it with a sun logo\u201d<\/em> or even a picture<\/strong> of your product<\/strong> in different settings<\/strong>.<\/p>\n

\"Dall-E\"<\/p>\n

Variation<\/strong><\/h4>\n

Having variation<\/span><\/strong> with products<\/strong> or advertisement styles<\/strong> is very useful<\/strong>. Dall-E<\/strong> allows people to upload photos<\/strong> as a reference<\/strong> and it will generate its own versions<\/strong> similar to the original design<\/strong>. For a jewelry company<\/strong>, upload a bracelet design<\/strong> and it\u2019ll variate it<\/strong>. For an advertisement<\/strong>, upload your original<\/strong>, and it\u2019ll change it<\/strong> in ways beyond the original thought<\/strong>. Heinz<\/strong> is one of the first brands<\/strong> to start exploring<\/strong> this technology<\/strong> for their new campaigns<\/strong>. In a sense, capitalizing on the strange nature of the generated images<\/strong>.<\/p>\n

\"Ketchup\"
Heinz Dall-E ad campaign: Source – Adweek.com<\/a><\/figcaption><\/figure>\n

Final Thoughts on Dall-E for Business Purposes<\/strong><\/h3>\n

Dall-E 2<\/strong><\/span> and other AI image generation technologies<\/strong> are revolutionizing<\/strong> the business world<\/strong>. Still in its infancy<\/strong>, the generated images<\/strong> are only<\/strong> going to improve<\/strong> as time goes on. Having such a powerful tool readily available<\/strong> improves the creative<\/strong> and design side<\/strong> for a brand<\/strong> in seconds<\/strong>. This is blurring<\/strong> the<\/strong> lines<\/strong> between human and computer<\/strong>, and is absolutely free<\/strong>. These images, technically owned by OpenAI<\/strong>, are able<\/strong> to be used commercially<\/strong>\u00a0since OpenAI grants its users full permission to the images rights<\/strong>.<\/p>\n

\n

From web design to creating new logo ideas, Dall-E proves to be a great way for companies to get ideas starting up or redesigning<\/p>\n<\/blockquote>\n

Will the use of AI technology like this be common practice with companies in the future?<\/strong><\/p>\n

\"bath<\/p>\n

Try it for yourself<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Can AI tools like Dall-E be used for\u00a0business?\u00a0Within the realm of blockchain and gamification, artificial intelligence (AI) is a key component to the Web3 movement. AI isn\u2019t a new thing as the earliest successful AI program was written in 1951, but has evolved quite a bit since then. Trending recently is a unique AI program …<\/p>\n","protected":false},"author":113,"featured_media":72073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-72072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nDall-E for business: Can AI Become a useful ally for Companies<\/title>\n<meta name=\"description\" content=\"Can AI tools like Dall-E be used for\u00a0business?\u00a0Artificial intelligence (AI) is a key component to the Web3 movement and can be useful\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2022\/11\/03\/dall-e-2-ai-redesign-for-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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