{"id":71960,"date":"2022-10-27T12:32:26","date_gmt":"2022-10-27T10:32:26","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=71960"},"modified":"2025-02-01T16:09:40","modified_gmt":"2025-02-01T15:09:40","slug":"gamification-innovating-marketing-and-retail","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2022\/10\/27\/gamification-innovating-marketing-and-retail\/","title":{"rendered":"Gamification: Innovating Marketing and Retail"},"content":{"rendered":"

Gamification<\/strong> is revolutionizing<\/strong> marketing<\/strong> and retail<\/strong>. In a way, providing<\/strong> a yellow brick road<\/strong> for brands<\/strong> and consumers<\/strong> alike. Though, not only does this offer<\/strong> a way for brands<\/strong> to build relationships<\/strong> with their consumers<\/strong>, but provides<\/strong> rewards<\/strong> for customers<\/strong>. In turn, generates<\/strong> a win-win<\/strong>, as customers<\/strong> win rewards <\/strong>and\u00a0companies<\/strong> win conversions<\/strong>.<\/em><\/p>\n

There is a plethora<\/strong> of benefits<\/strong> for the customer<\/strong> and the company<\/strong>. This is an important marketing tool<\/strong> for any company<\/strong> as it yields<\/strong> amazing results<\/strong>. C<\/strong>onsumers<\/strong> tend to praise creativity<\/strong>, and gamification<\/strong> offers a great way<\/strong> to market<\/strong> and promote<\/strong> for many companies<\/strong>.<\/em><\/p>\n

Gamification is Innovating the Marketing and Retail Sector<\/b><\/h2>\n

\"Gamification<\/p>\n

 <\/p>\n

<\/p>\n

What is \u2018Gamification\u2019?<\/strong><\/h3>\n

 <\/p>\n

Gamification<\/a><\/strong> is defined as the process<\/strong> of adding games<\/strong> or game-like elements<\/strong> to something<\/strong> (such as a task<\/strong>) so as to encourage participation<\/strong>.<\/p>\n

In marketing and retail<\/strong>, gamification<\/strong> gives rewards<\/strong> to consumers<\/strong> in the form of loyalty<\/strong> points<\/strong>, coupons<\/strong>, NFT\u2019s<\/strong>, or free<\/strong> product<\/strong>. It\u2019s a way to incentivize<\/strong> customer<\/strong> engagement<\/strong> and long<\/strong> lasting<\/strong> relationships<\/strong> in a unique<\/strong> way that\u2019ll increase<\/strong> consumer<\/strong> conversion<\/strong>.<\/p>\n

Brand Benefits:<\/strong><\/h4>\n

Customer retention and Engagement<\/strong> – Through a Verizon case study<\/a><\/strong>, users<\/strong> who logged<\/strong> into their site<\/strong> through Gigya\u2019s<\/strong> gamification<\/strong> platform<\/strong> spent 30%<\/strong> more<\/strong> time<\/strong> on the site<\/strong>.<\/p>\n

First Party Data<\/strong><\/a> – With customers<\/strong> spending more<\/strong> time<\/strong> on an app<\/strong> or site<\/strong>, companies<\/strong> have more<\/strong> opportunity<\/strong> to collect<\/strong> data first<\/strong> hand<\/strong> and tailor<\/strong> the experience<\/strong> towards their interest<\/strong>.\u00a0<\/span><\/span>strivecloud.io<\/a><\/span> <\/strong>says:<\/p>\n

\n

By gamifying the user journey, you get to collect first-party data with every interaction the user has on your platform. Additionally, you can add goals and milestones to motivate data collection, and reward the behaviors that help you collect that data<\/p>\n<\/blockquote>\n

Maintain Loyalty<\/strong> – With the use of leaderboards<\/strong>, loyalty<\/strong> points<\/strong>, and new<\/strong> content<\/strong>, companies<\/strong> can build<\/strong> a relationship<\/strong> with their customers<\/strong>. Rewarding<\/strong> consumers<\/strong> for accomplishing goals<\/strong> set incentivizes<\/strong> people to stick<\/strong> with<\/strong> the brand<\/strong>.<\/p>\n

Increase Brand Awareness<\/strong> – Brands<\/strong> that gamify<\/strong> their promotions<\/strong> and ads<\/strong> can showcase<\/strong> a playful<\/strong> personality<\/strong> and stir up buzz<\/strong> around their games<\/strong>. According to Aventis.edu<\/span><\/a><\/strong>:<\/p>\n

\n

Brands are always looking for ways to reach their existing audience, attract new audiences, or reconnect with old audiences. Gamification provides the opportunity for consumers to engage with a brand in a new and fun way<\/p>\n<\/blockquote>\n

Target Younger Generations<\/strong> – With Gen Z<\/strong> growing<\/strong> up<\/strong> with smartphones<\/strong> and gaming<\/strong> from a young<\/strong> age<\/strong>, gamifying<\/strong> allows a great<\/strong> way to connect<\/strong> with this audience<\/strong>. According to newzoohq.com<\/strong><\/a><\/span>:<\/p>\n

\n

81% of Gen Z’ers have been reported to play video games in the past six months. 77% of Gen Z gamers prefer to use mobile devices for gaming<\/span><\/p>\n<\/blockquote>\n

\n

Technique in Practice<\/strong><\/h3>\n

As people<\/strong> get distracted<\/strong>, skip<\/strong>, or only<\/strong> really see mini<\/strong> ads<\/strong>, having enough<\/strong> time<\/strong> to promote<\/strong> a product<\/strong> or service<\/strong> is decreasing<\/strong>. Whereas, the gamification<\/strong> market<\/strong> is projected<\/strong> to have a growth<\/strong> rate<\/strong> of 27.99%<\/strong><\/a> by 2030<\/strong>.<\/p>\n

Having an impactful marketing campaign is more crucial than ever before.<\/strong><\/p>\n

 <\/p>\n

Starbucks<\/strong><\/h4>\n

Starbucks<\/strong> has their loyalty<\/strong> program<\/strong><\/a> where customers<\/strong> earn \u2018stars<\/strong>\u2019 in order to receive<\/strong> free<\/strong> coffee<\/strong> and product<\/strong>. This program<\/strong> has been credited<\/strong> with being one<\/strong> of the best<\/strong> rewards<\/strong> programs<\/strong> and attributes<\/strong> 40%<\/strong><\/a> of its total<\/strong> sales<\/strong> to the program<\/strong>.<\/p>\n

Currently, Starbucks<\/strong> has announced<\/strong> Starbucks<\/strong> Odyssey<\/strong><\/a>. This is a new<\/strong> rewards<\/strong> program<\/strong> in-tune with Web3<\/strong> and Blockchain<\/strong>\u00a0technology<\/strong><\/a> offering trips<\/strong>, espresso<\/strong> martini-making<\/strong> classes<\/strong>, and access to unique<\/strong> merchandise.<\/strong><\/p>\n

These will take the form<\/strong> of stamps<\/strong> (NFT\u2019s<\/strong>) and will include<\/strong> a point<\/strong> value<\/strong> and rarity<\/strong> gamifying<\/strong> their rewards<\/strong> program<\/strong> even more<\/strong>.<\/p>\n

\"Starbucks<\/a>
Source – starbucks.com<\/a><\/figcaption><\/figure>\n

Casper<\/strong><\/h4>\n

Casper<\/strong> gamified<\/strong> their ads<\/strong> by turning<\/strong> them into puzzles<\/strong>.\u00a0Adding only<\/strong> their logo<\/strong> and the puzzle<\/strong>, it quickly<\/strong> caught the attention<\/strong> of many<\/strong> people<\/strong> in New York<\/strong> and became a topic of discussion<\/strong>. This works<\/strong> well<\/strong> as it breaks away<\/strong> from typical ads<\/strong> and caused many<\/strong> people<\/strong> to even seek out<\/strong> the different puzzles<\/strong> around the subways<\/strong>. If someone wasn\u2019t<\/strong> able to figure<\/strong> out<\/strong> the puzzle<\/strong>, it directed<\/strong> them to find the answer<\/strong> on Casper\u2019s<\/strong> website<\/strong><\/a> generating more<\/strong> traffic<\/strong>.<\/p>\n

\"Casper<\/a>
Source – casper.com<\/a><\/figcaption><\/figure>\n

Sephora<\/strong><\/h4>\n

Sephora<\/strong> gamified<\/strong> the shopping<\/strong> process<\/strong> to help with how overwhelming<\/strong> it is to shop thousands<\/strong> of different<\/strong> brands<\/strong>. The concept<\/strong> followed Tinder<\/strong>, the dating<\/strong> app<\/strong>. As it goes, if you are<\/strong> interested<\/strong> in a product<\/strong> you could swipe<\/strong> right<\/strong>, and if you aren\u2019t<\/strong>, you simply swipe<\/strong> left<\/strong>. The campaign<\/strong> is called \u2018Swipe it, Shop it<\/strong><\/a>\u201d.<\/p>\n

\"Sephora<\/a>
Source – danielvisual.com<\/a><\/figcaption><\/figure>\n

Ikea<\/strong><\/h4>\n

Ikea<\/strong> created a virtual<\/strong> experience<\/strong><\/a> for customers<\/strong> to preview<\/strong> different<\/strong> products<\/strong> with different<\/strong> colors<\/strong> and fabrics<\/strong>. It allows<\/strong> for people to immerse<\/strong> themselves<\/strong> in an environment<\/strong> and quickly try<\/strong> new<\/strong> looks<\/strong> and mix and match<\/strong> different products<\/strong> with each<\/strong> other<\/strong>. This puts the interior<\/strong> design<\/strong> work into the customers<\/strong> hands<\/strong> to let the products<\/strong> speak<\/strong> for themselves<\/strong>.<\/p>\n

\"Ikea<\/a>
Source – present.digital\/ikea<\/a><\/figcaption><\/figure>\n

McDonalds<\/strong><\/h4>\n

McDonalds<\/strong> monopoly<\/strong> game<\/strong> is an early<\/strong> pioneer<\/strong> to gamified<\/strong> advertisements<\/strong>. It originally<\/strong> took the form<\/strong> of stickers<\/strong> on products<\/strong> and a physical<\/strong> board<\/strong> which became the highlight<\/strong> of many peoples<\/strong> experience<\/strong>. Now it takes the form<\/strong> of a mobile<\/strong> app<\/strong>. This promotion<\/strong> encouraged customers<\/strong> to purchase<\/strong>\u00a0expensive<\/strong> items<\/strong> and order more<\/strong> items<\/strong> to increase<\/strong> their chances<\/strong> of winning<\/strong>.<\/p>\n

\"Mcdonalds<\/a>
Source – wikipedia.org<\/a><\/figcaption><\/figure>\n

Others<\/strong><\/h4>\n

Many other platforms<\/strong> have been gamifying<\/strong> their sites<\/strong> and apps<\/strong> to increase<\/strong> engagement<\/strong>. Google Maps<\/strong> offers a point<\/strong> and level<\/strong> system<\/strong> to encourage regular<\/strong> reviews<\/strong> on businesses<\/strong>. Linkedin<\/strong> gives profile<\/strong> completion<\/strong> awards<\/strong> in order to get more completed<\/strong> profiles<\/strong> on their site<\/strong>. Facebook<\/strong> lets people show off \u2018Top<\/strong> Fan<\/strong>\u2019 badges<\/strong> when you consistently<\/strong> engage<\/strong> with a page<\/strong> to ensure<\/strong> users stay<\/strong> active<\/strong>.<\/p>\n

\"Google<\/a>
Source – google.com<\/a><\/figcaption><\/figure>\n
\n

Conclusion<\/strong><\/h3>\n

 <\/p>\n

There\u2019s no doubt<\/strong> that gamification<\/strong> in marketing<\/strong> and retail<\/strong> is (no pun intended) changing the<\/strong> game<\/strong>. This marketing<\/strong> tool<\/strong> engages<\/strong> with people<\/strong> and generates<\/strong> lasting impressions<\/strong>.<\/p>\n

From points<\/strong> and<\/strong> levels <\/strong>to puzzles and AI<\/strong>, companies<\/strong> are creating<\/strong> some very<\/strong> unique<\/strong> campaigns<\/strong>. In turn, developing<\/strong> a great<\/strong> experience<\/strong> for the consumers<\/strong>. Though<\/strong>, it appears<\/strong> to be just<\/strong> the<\/strong> beginning<\/strong> of the gamification<\/strong> movement<\/strong> the question<\/strong> is:<\/p>\n

What will companies come up with next?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gamification is revolutionizing marketing and retail. In a way, providing a yellow brick road for brands and consumers alike. Though, not only does this offer a way for brands to build relationships with their consumers, but provides rewards for customers. In turn, generates a win-win, as customers win rewards and\u00a0companies win conversions. There is a …<\/p>\n","protected":false},"author":113,"featured_media":71977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[],"class_list":["post-71960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation"],"yoast_head":"\nGamification: Innovating Marketing and Retail<\/title>\n<meta name=\"description\" content=\"Gamification is revolutionizing marketing and retail. 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