{"id":71840,"date":"2022-10-18T14:33:32","date_gmt":"2022-10-18T12:33:32","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=71840"},"modified":"2022-10-20T11:19:49","modified_gmt":"2022-10-20T09:19:49","slug":"handshake-is-this-the-end-of-linkedin","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2022\/10\/18\/handshake-is-this-the-end-of-linkedin\/","title":{"rendered":"Handshake: Is This the End of Linkedin?"},"content":{"rendered":"<p class=\"p1\"><em><span style=\"color: #000000;\"><strong>Handshake<\/strong><\/span> has <strong>quickly<\/strong> taken the <strong>world<\/strong> of <strong>job search platforms<\/strong> by <strong>storm<\/strong>. It has been becoming <strong>highly promoted<\/strong> to <strong>students<\/strong> through <strong>their universities<\/strong> in the <strong>US<\/strong>. This is resulting in <strong>Handshake<\/strong> becoming one of the <strong>top ways that students are finding jobs<\/strong>. With the <strong>workforce<\/strong> flipped <strong>upside down<\/strong> by <strong>Covid-19<\/strong>, companies are looking to fill <strong>many positions<\/strong>. <strong>Their target<\/strong>; eager <strong>students<\/strong> looking to <strong>start their career<\/strong>.<\/em><\/p>\n<p class=\"p1\"><em>Does the <strong>rising popularity<\/strong> of <strong>Handshake<\/strong> appear to be the<strong> end<\/strong> of <strong>Linkedin<\/strong>?<\/em><\/p>\n<h2><strong>Handshake: Is this the end of Linkedin?<\/strong><\/h2>\n<figure id=\"attachment_71979\" aria-describedby=\"caption-attachment-71979\" style=\"width: 459px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-71979 size-medium\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/9a275ba7-a161-4569-8d28-a719ffd8932a-459x300-1-459x300.jpeg\" alt=\"linkedin\" width=\"459\" height=\"300\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/9a275ba7-a161-4569-8d28-a719ffd8932a-459x300-1-459x300.jpeg 459w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/9a275ba7-a161-4569-8d28-a719ffd8932a-459x300-1.jpeg 520w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><figcaption id=\"caption-attachment-71979\" class=\"wp-caption-text\">The next great job search platform, Handshake, is sparking the interest of many companies<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<h3><strong>What is Handshake?<\/strong><\/h3>\n<figure id=\"attachment_71842\" aria-describedby=\"caption-attachment-71842\" style=\"width: 141px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\" wp-image-71842\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/handshake-logo-300x300.png\" alt=\"Handshake Logo\" width=\"141\" height=\"141\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/handshake-logo-300x300.png 300w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/handshake-logo-150x150.png 150w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/handshake-logo.png 682w\" sizes=\"(max-width: 141px) 100vw, 141px\" \/><figcaption id=\"caption-attachment-71842\" class=\"wp-caption-text\">Source &#8211; <a href=\"https:\/\/joinhandshake.com\/\">joinhandshake.com<\/a><\/figcaption><\/figure>\n<p class=\"p1\"><span style=\"color: #000000;\"><strong>Handshake<\/strong><\/span> is a fairly <strong>new platform<\/strong>\u00a0founded in <strong>2013<\/strong> by <strong>Stryder Corp<\/strong>.<\/p>\n<p class=\"p1\">According to <strong><a href=\"https:\/\/www.weber.edu\/goddard\/WhatIsHandshake.html#:~:text=Handshake%20is%20an%20online%20recruiting,and%20simplify%20the%20recruiting%20process\">their site<\/a><\/strong>, <strong>Handshake<\/strong> has become the <strong>leading early career community in the US<\/strong> in only a <strong>few years<\/strong>.<\/p>\n<p class=\"p1\">This is an <strong>online <a href=\"https:\/\/www.weber.edu\/goddard\/WhatIsHandshake.html#:~:text=Handshake%20is%20an%20online%20recruiting,and%20simplify%20the%20recruiting%20process\">recruiting platform<\/a><\/strong> for <strong>higher education students<\/strong> and <strong>alumni<\/strong>. The <strong>key attribute<\/strong> that sets it apart from <strong>other job searching sites<\/strong> is the <strong>connectivity<\/strong>. They work with<strong> connecting employers directly to students<\/strong> through their <strong>school<\/strong> or <strong>university<\/strong>. The <strong>job listings<\/strong>, as a result, are <strong>specifically directed towards students<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-71929 alignright\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115528-am-199x300.jpg\" alt=\"HANDKAW\" width=\"131\" height=\"198\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115528-am-199x300.jpg 199w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115528-am.jpg 548w\" sizes=\"(max-width: 131px) 100vw, 131px\" \/><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\"><strong>Currently<\/strong><\/span> they are <strong><a href=\"https:\/\/joinhandshake.com\/about#:~:text=Building%20on%20the%20network%20of,year%20college%20in%20the%20US\">partnered<\/a> <\/strong>with <strong>more than 1,400 colleges<\/strong> and <strong>universities<\/strong> and <strong>over 750,000 employers<\/strong>.<\/p>\n<p class=\"p1\">This <strong>job search platform<\/strong> allows <strong>students<\/strong> to look at <strong>jobs<\/strong> based off their <strong>skills<\/strong> as well as giving students <strong>personalized job suggestions<\/strong> based off their <b>major<\/b>.<\/p>\n<p class=\"p1\"><span style=\"color: #000000;\"><strong>S<\/strong><strong>tudents<\/strong><\/span> are given the <strong>ability<\/strong> to <strong>quickly connect<\/strong> with <strong>specific companies<\/strong> they\u2019re <strong>already interested<\/strong> <strong>in<\/strong>. Better yet, since these <strong>companies<\/strong> know they are<strong> listing positions<\/strong> for <strong>students<\/strong>, they <strong>understand<\/strong> that they don\u2019t have a very long <strong>work history<\/strong> if any <strong>experience<\/strong> at all.<\/p>\n<blockquote class=\"quote-light\">\n<p class=\"p2\">Through Handshake, students will no longer have to feel the excitement of finding a great job opportunity only to find that they&#8217;re unqualified due to a lack of work experience<\/p>\n<\/blockquote>\n<h3 class=\"p1\"><strong>Is Handshake the New LinkedIn?<\/strong><\/h3>\n<p class=\"p1\"><span style=\"color: #000000;\"><strong>Linkedin<\/strong><\/span> is an <strong>online business social networking service<\/strong> officially launched in <strong>2003<\/strong>. <a href=\"https:\/\/about.linkedin.com\/\"><strong>Their mission<\/strong><\/a> is to \u2018<strong>connect<\/strong> the world\u2019s <strong>professionals<\/strong> to make them more <strong>productive and successful<\/strong>\u2019.\u00a0The <strong>platform<\/strong> not only allows people to <strong>connect<\/strong> with <strong>other people<\/strong> on a <strong>professional level<\/strong>, but, like <strong>Handshake<\/strong>, allows for people to <strong>connect<\/strong> with <strong>businesses<\/strong>. With <strong>822 million registered users<\/strong> and <strong>57 million organizations<\/strong>, <strong>Linkedin<\/strong> typically ranks in the <strong>top 5<\/strong> in most \u2018<strong>job search platform<\/strong>\u2019 ranking scales.<\/p>\n<p class=\"p1\">According to <strong><a href=\"https:\/\/www.forbes.com\/sites\/michaelhorn\/2022\/01\/19\/handshake-takes-aim-at-linkedin-with-200-million-fundraise\/?sh=1864be8f3f30\"><span class=\"s1\">Forbes.com:<\/span><\/a><\/strong><\/p>\n<blockquote class=\"quote-light\">\n<p class=\"p1\">Given <strong>LinkedIn<\/strong> is about <strong>connecting<\/strong> with people you know or helping you <strong>build relationships<\/strong> from your<strong> professional experiences<\/strong>, in some sense that is, by definition, <strong>backward looking<\/strong>. <strong>Handshake<\/strong>, by contrast, <strong>focuses<\/strong> on the<strong> future<\/strong> and where you&#8217;re <strong>going<\/strong><\/p>\n<\/blockquote>\n<p class=\"p1\">Unlike other <strong>social media platforms<\/strong>, <strong>Linkedin<\/strong> remains <strong>professional<\/strong> and helps people <strong>gain exposure<\/strong> to <strong>employers<\/strong> and <strong>recruiters<\/strong>. People can <strong>assert<\/strong> their <strong>brand<\/strong> and <strong>display<\/strong> their <strong>skillset<\/strong> to the <strong>public<\/strong> and can keep people <strong>connected<\/strong> without the <strong>drama<\/strong> and <strong>nonsense<\/strong> other <strong>platforms<\/strong> may bring.<\/p>\n<p class=\"p1\">As promising as this sounds for many professionals, <strong>there are still downsides<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-71927 aligncenter\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115142-am-500x87.jpg\" alt=\"Handshake\" width=\"385\" height=\"67\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115142-am-500x87.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115142-am-768x133.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115142-am.jpg 917w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/p>\n<h3 class=\"p1\"><strong>The Downsides<\/strong><\/h3>\n<p class=\"p1\"><span style=\"color: #000000;\"><strong>Linkedin<\/strong><\/span> is\u00a0<strong>broader<\/strong> than <strong>Handshakes<\/strong> niche <strong>demographic<\/strong>. Anyone can sign up for a <strong>Linkedin<\/strong> account resulting in <strong><a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\">over 25% of US adults<\/a><\/strong> being <strong>Linkedin users<\/strong>. Though, <strong>job searching<\/strong> on <strong>both platforms<\/strong> is great, depending on <strong>who you ask<\/strong>, one might work out a lot <strong>better<\/strong> than the other.<\/p>\n<blockquote class=\"quote-light\">\n<p class=\"p1\">Creating your account is a time consuming process and people might find it difficult to fill out all the profile details.<\/p>\n<\/blockquote>\n<p class=\"p1\"><span style=\"color: #000000;\">On <strong>Linkedin<\/strong><\/span>, it <strong>doesn\u2019t take long<\/strong> for the <strong>fake <\/strong>and <b>barren accounts <\/b>to begin <strong>sending requests<\/strong> for a <strong>meaningless<\/strong> and <strong>inactive connection<\/strong>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Similarly, <strong>Handshake<\/strong> comes with many <strong>spam listings<\/strong>. <strong>Hundreds<\/strong> of <strong>companies<\/strong> push their <strong>job listings<\/strong> by messaging <strong>hundreds<\/strong> of <strong>students<\/strong> in hopes of a reply.<\/p>\n<blockquote class=\"quote-light\">\n<p class=\"p1\">Speaking from personal experience, there are currently about 200 messages in my inbox from companies sending automated messages about their jobs<\/p>\n<\/blockquote>\n<p class=\"p1\"><strong><span style=\"color: #000000;\">As a result<\/span><\/strong>, <strong>students<\/strong> find it <strong>difficult to distinguish<\/strong> if the <strong>company<\/strong> is <strong>truly interested<\/strong> in <strong>working<\/strong> with them. This results in<strong> tons of dead links<\/strong> to <strong>filled job listings<\/strong>, creating a feeling of <strong>general disconnect<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-71928 aligncenter\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115404-am-500x143.jpg\" alt=\"Handshake\" width=\"259\" height=\"74\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115404-am-500x143.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-115404-am.jpg 554w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/p>\n<h3><strong>Handshake Versus Linkedin<\/strong><\/h3>\n<p class=\"p1\"><strong><span style=\"color: #000000;\">In conclusion<\/span><\/strong>, <strong>Handshake<\/strong> and <strong>Linkedin<\/strong> may have <strong>similar goals<\/strong>, they also have their own set of <strong>benefits<\/strong> and <strong>features<\/strong>. As a <strong>student<\/strong>, <strong>Handshake<\/strong> proves to be a <strong>great<\/strong> way to <strong>gain necessary experience<\/strong> when first <strong>joining<\/strong> the <strong>workforce<\/strong>. As a <strong>professional<\/strong>, <strong>Linkedin<\/strong> proves to to be a <strong>great<\/strong> way to <strong>maintain connections<\/strong> and <strong>promote your personal brand<\/strong> to a <strong>wide audience<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-71931 aligncenter\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-120015-pm-500x30.jpg\" alt=\"Handshake\" width=\"533\" height=\"32\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-120015-pm-500x30.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-120015-pm-1024x61.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-120015-pm-768x46.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-120015-pm-1536x92.jpg 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2022\/10\/screen-shot-2022-10-17-at-120015-pm-2048x123.jpg 2048w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p class=\"p1\">In turn, <strong>both platforms<\/strong> are still on a <strong>steady rise<\/strong>. One can only <strong>benefit<\/strong> from having as many <strong>tools<\/strong> in their<strong> toolkit<\/strong> as possible.<\/p>\n<p class=\"p1\">As a result, they <strong>both <\/strong>are here to<strong> help people <\/strong>on their <strong>path<\/strong> to<strong> finding<\/strong> their <strong>dream job.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in Handshake becoming one of the top ways that students are finding jobs. With the workforce flipped upside down by Covid-19, companies are looking to fill &hellip;<\/p>\n","protected":false},"author":113,"featured_media":71982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[],"class_list":["post-71840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Handshake: Is This the End of Linkedin? - The Job Search<\/title>\n<meta name=\"description\" content=\"Handshake is sparking the interest of many companies. 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