{"id":68370,"date":"2022-04-27T15:02:23","date_gmt":"2022-04-27T13:02:23","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=68370"},"modified":"2024-05-28T22:53:15","modified_gmt":"2024-05-28T20:53:15","slug":"b2b-sharing-economy","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2022\/04\/27\/b2b-sharing-economy\/","title":{"rendered":"B2B Sharing Economy: A multi-trillion dollar market"},"content":{"rendered":"

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou<\/a> in a video interview conducted at the Visionary Marketing Studio<\/a>. Thanks to Navi Radjou’s tireless optimism, we now know that in our professional and personal lives, we can innovate for the greater good while contributing to a multi-trillion** US dollar market.<\/p>\n

B2B sharing economy: a multi-trillion dollar market<\/h2>\n
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B2B sharing economy: the six levels of B2B exchange according to Navi Radjou \u2014 Terra Nova \u2013 2021<\/figcaption><\/figure>\n

We urgently need Navi Radjou’s enthusiasm to face all the socioeconomic difficulties of the moment, and to continue undertaking, innovating, and thinking about the common good.<\/p>\n

We have known Navi’s commitment to Jugaad<\/a> innovation, a spirit of creative ingenuity inspired by India for quite some time. A dire need in the current economic situation where we will have to learn to do more with less.<\/p>\n

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Navi Radjou recently visited Visionary Marketing and told us about his work in the B2B sharing economy<\/figcaption><\/figure>\n

The new adventure of the collaborative economy in B2B<\/h3>\n

In the same spirit, B2B will also embark on a new adventure, that of the sharing economy. Similar to what happened with Uber and others, but more ethically and with a much more significant and lasting impact.<\/p>\n

Towards the end of 2021, Navi published a report on that subject alongside\u00a0Think Tank Terra Nova<\/a>. This shows that, in the same way, after the 2008 crisis, we witnessed the rise of the collaborative economy with Blablacar or Uber. The current crisis, will promote the emergence of a new sharing economy, but this time in B2B.<\/p>\n

The emergence of B2B<\/h3>\n

We at visionary marketing, will never stop advocating B2B, which is, the essence of the whole economy. The same goes for the sharing economy.<\/p>\n

According to the PwC consulting firm Navi explains, the B2C sharing economy market is estimated to be at 335,000 million dollars by 2025.<\/p>\n

Navi Radjou’s\u00a0B2B maturity model<\/h3>\n

Navi looks at three motivations for companies to develop B2B sharing:<\/p>\n