{"id":68,"date":"2006-09-01T09:55:46","date_gmt":"2006-09-01T09:55:46","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/2006\/09\/01\/joint-innovation-our-perspective\/"},"modified":"2025-05-07T08:51:43","modified_gmt":"2025-05-07T06:51:43","slug":"joint-innovation-program","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/","title":{"rendered":"Joint innovation program: a methodological perspective"},"content":{"rendered":"

This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services<\/a>. It is aimed at delivering joint innovative projects, mainly in the framework of outsourcing contracts.<\/em><\/p>\n

A methodological perspective on joint Innovation<\/h2>\n
\"A
A methodological perspective on joint Innovation, this is what the joint innovation program is about \u2014\u00a0image generated with DallE3 Beta and Photoshop<\/figcaption><\/figure>\n

A high-level\u00a0view<\/h3>\n

When innovation is discussed, people often say, \u201cit\u2019s all about execution; ideas are easy\u201d or \u201cinnovation is about creativity and only creative people can innovate.\u201d<\/p>\n

Experience\u00a0has\u00a0shown, however,\u00a0that\u00a0generating\u00a0a\u00a0good\u00a0idea\u00a0that\u00a0can be executed rapidly requires a good process and an organisation\u2019s ability to learn.<\/p>\n

This learning process must take place internally, through a culture of knowledge\u00a0sharing, and\u00a0externally,\u00a0from\u00a0the\u00a0ecosystem of\u00a0value-add\u00a0partners, like Visionary Marketing.<\/p>\n

Our joint innovation approach supports customers as they travel through\u00a0their \u201cinnovation\u00a0journey.\u201d The aim of this paper is to provide methodological\u00a0approaches to the kinds of issues depicted in our previous white paper entitled \u201cThe Far Side of Digital Transformation.\u201d<\/p>\n

Joint innovation program: what is joint\u00a0innovation?<\/h3>\n

To some, innovation means developing new products or services. To others, the focus of innovation is on the generation, prioritisation and development of radically new ideas (as opposed to ongoing product development). Still, others will interpret innovation as the process of successfully implementing new\u00a0ideas. Whether incremental or disruptive, however, innovation always benefits from experimentation\u00a0that\u00a0involves\u00a0customers and\u00a0partners.\u00a0Joint\u00a0innovation,\u00a0as\u00a0it\u00a0is called,\u00a0accelerates\u00a0the\u00a0innovation\u00a0process\u00a0and\u00a0the\u00a0time\u00a0to\u00a0market.<\/p>\n

Leading-edge not bleeding-edge<\/h3>\n

Whether innovation emerges from pure creativity or from business requirement analysis is a spurious question. Both are required, and only the combination of the two will produce business benefits. It is generally accepted that when a product or service is useful, it should sell in large quantities.<\/p>\n

In this context, marketing new products or services is indeed very straightforward, i.e., requirements can be measured, and these measurements can be immediately applied to product or service design. However, in reality, it is very rare that things happen\u00a0that\u00a0way since innovation\u00a0is\u00a0very\u00a0much about\u00a0marketing the\u00a0unknown (1).<\/p>\n

Hence,\u00a0delivering\u00a0successful\u00a0innovations\u00a0for\u00a0the\u00a0enterprise\u00a0is\u00a0not\u00a0so\u00a0much\u00a0about eliciting\u00a0underlying\u00a0requirements\u00a0as\u00a0it\u00a0is\u00a0about\u00a0surprising\u00a0people\u00a0with\u00a0new\u00a0ideas, new approaches or new ways of marketing existing products or services. It is also about jointly experimenting with new things and learning from experience.<\/p>\n

As a result, innovation is always the product of a dual process, mixing technological advances and inventions with market responses and business requirements.<\/p>\n

Who needs a joint innovation program?<\/h3>\n

S&P\u00a0500 companies pay back hundreds of billions of dollars to shareholders every year. Even when the economy is faltering,\u00a0dividend payments stayed strong and that was\u00a0certainly the case in 2015 which was a record year in that respect.\u00a0One may postulate that these companies have squeezed out all possible efficiency through cost-cutting measures and now have the cash to spare. They have reached a point where further cost-cutting measures could severely impact their business models.<\/p>\n

The acceleration of market deregulation around the world, the\u00a0long-term reductions in transportation and communication costs and the new opportunities for competition provided by new technologies and scientific advances have had a significant impact on global business rules. In such a global and competitive world, corporate organisations can no longer wait for changes to happen for fear of losing market share and potential for improvement.<\/p>\n

As a consequence, the need for innovation is deeply felt,\u00a0and that is true of smaller sized firms too. In that context, it may be a good idea to resort to third-party support in order to tap into the knowledge and experience of seasoned professionals in the field of innovation and transformation. This can help those clients to significantly increase their chances of success\u00a0and\u00a0the\u00a0pace\u00a0of\u00a0delivery of\u00a0their\u00a0new\u00a0products or\u00a0services.<\/p>\n

\"Livre
White Paper “From Ideas to Reality (2020 version – also available for download per below)<\/figcaption><\/figure>\n

In this paper, we describe our vision of innovation and how we wanted to deal with this topic in a down-to-earth manner.<\/p>\n

<\/p>\n

An updated version of this joint innovation program\u00a0white paper is available here<\/a><\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/innovationwhitepaper11-2.pdf<\/p>\n

Read the 2020 version of this joint innovation program whitepaper<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/06\/Joint-innovation-layout_en.pdf<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services. It is aimed at delivering joint innovative projects, mainly in the framework of outsourcing contracts. A methodological perspective on joint Innovation A high-level\u00a0view When innovation is discussed, people often say, \u201cit\u2019s all about execution; ideas …<\/p>\n","protected":false},"author":2,"featured_media":64442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation"],"yoast_head":"\nJoint innovation program: a methodological perspective<\/title>\n<meta name=\"description\" content=\"This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joint innovation program: a methodological perspective\" \/>\n<meta property=\"og:description\" content=\"This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2006-09-01T09:55:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T06:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/jumpstory-download20210817-165421.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Joint innovation program: a methodological perspective\",\"datePublished\":\"2006-09-01T09:55:46+00:00\",\"dateModified\":\"2025-05-07T06:51:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/\"},\"wordCount\":754,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/jumpstory-download20210817-165421.jpg\",\"articleSection\":[\"Marketing & Innovation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/\",\"name\":\"Joint innovation program: a methodological perspective\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/jumpstory-download20210817-165421.jpg\",\"datePublished\":\"2006-09-01T09:55:46+00:00\",\"dateModified\":\"2025-05-07T06:51:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/jumpstory-download20210817-165421.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/jumpstory-download20210817-165421.jpg\",\"width\":520,\"height\":340,\"caption\":\"Leading digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/01\\\/joint-innovation-program\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joint innovation program: a methodological perspective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Independent News Website, Since 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joint innovation program: a methodological perspective","description":"This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/","og_locale":"en_US","og_type":"article","og_title":"Joint innovation program: a methodological perspective","og_description":"This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services","og_url":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2006-09-01T09:55:46+00:00","article_modified_time":"2025-05-07T06:51:43+00:00","og_image":[{"width":520,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/jumpstory-download20210817-165421.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"Written by":"Yann Gourvennec","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Joint innovation program: a methodological perspective","datePublished":"2006-09-01T09:55:46+00:00","dateModified":"2025-05-07T06:51:43+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/"},"wordCount":754,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/jumpstory-download20210817-165421.jpg","articleSection":["Marketing & Innovation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/","url":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/","name":"Joint innovation program: a methodological perspective","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/jumpstory-download20210817-165421.jpg","datePublished":"2006-09-01T09:55:46+00:00","dateModified":"2025-05-07T06:51:43+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/jumpstory-download20210817-165421.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/jumpstory-download20210817-165421.jpg","width":520,"height":340,"caption":"Leading digital"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/en\/2006\/09\/01\/joint-innovation-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Joint innovation program: a methodological perspective"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/en\/#website","url":"https:\/\/visionarymarketing.com\/en\/","name":"Marketing and Innovation","description":"Independent News Website, Since 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/en\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/64442"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}