{"id":67657,"date":"2022-03-30T08:00:38","date_gmt":"2022-03-30T06:00:38","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=67657"},"modified":"2023-06-05T16:46:11","modified_gmt":"2023-06-05T14:46:11","slug":"rise-of-digital","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2022\/03\/30\/rise-of-digital\/","title":{"rendered":"The tremendous rise of digital and customisation at scale"},"content":{"rendered":"

The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which <\/i>delivered on all its promises<\/a> with more than 26,000 connected viewers during the opening keynote. This amazing event, of which Visionary Marketing was a partner [disclosure], can be summed up<\/i>\u00a0in just 5 hashtags: #rise #digital #AI #personalisation #atscale. Here is a tweet-spangled fast-track report of Adobe Summit 2022 seen from my window.<\/i><\/p>\n

Adobe Summit 2022: the tremendous rise of digital and real-time personalisation at scale<\/h2>\n
\"irresistible
Shantanu Narayen<\/a>, Adobe’s helmsman \u00a0at the introductory Keynote of the Adobe Summit 2022. During this mammoth event (26,000 viewers at the time I captured this image) Narayen described the irresistible rise of digital<\/figcaption><\/figure>\n

The Summit began with some facts and figures delivered by Adobe\u2019s top man Shantanu Narayen during his introductory keynote: it is predicted that there will be approximately “US$1 trillion in ecommerce revenue in 2022 in the US alone” he said.<\/p>\n

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#adobesummit<\/a> 2022 https:\/\/t.co\/ojq0at84NJ<\/a> "
Shantanu Narayen now speaking "US$1 trillion in ecommerce in 2022 in US alone"#adobepartner<\/a> #personalization<\/a> pic.twitter.com\/GE5fAgKxhq<\/a><\/p>\n

— Yann Gourvennec (@ygourven) March 15, 2022<\/a><\/p><\/blockquote>\n