{"id":66938,"date":"2022-03-02T09:10:21","date_gmt":"2022-03-02T08:10:21","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=66938"},"modified":"2022-05-04T10:14:23","modified_gmt":"2022-05-04T08:14:23","slug":"metaverse-for-b2b","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2022\/03\/02\/metaverse-for-b2b\/","title":{"rendered":"What could be the potential applications for the Metaverse in B2B?"},"content":{"rendered":"

At a time when Facebook<\/a> was renamed as Meta, the so-called Metaverse (check <\/i>Merriam Webster’s definition<\/a>) is on everybody’s lips. Whereas <\/i>experts are still wondering whether there is such a thing as a Metaverse<\/a> for consumers and Forrester states there aren’t any applications for that\u00a0yet<\/a>, I turned towards the famous independent analyst group to shed a bit of light on what might or might not happen in business to business. My guest today is\u00a0<\/i>JP Gownder<\/a> from Forrester who shares his thoughts on how the Metaverse could be evolving across industries and what the future has in store for B2B in that area. I found this discussion utterly enlightening, here are JP’s thoughts on the subject.\u00a0<\/i><\/p>\n

What could be the potential applications for the Metaverse in B2B?<\/h3>\n
\"B2B
Meta’s new homepage, welcome to the world of science fiction. Yet, what are the potential applications for B2B?<\/figcaption><\/figure>\n

Metaverse<\/a> technologies seem to be relevant in workforce management. We will have a permanently more distributed remote workforce than we used to.<\/p>\n

Also, the technologies we have been using, Slack for example, is like a persistent chat room. It has the qualities of a virtual world where people spend time either synchronously or asynchronously.<\/p>\n

But it’s not a rich and immersive version of a virtual world.<\/strong><\/p>\n

There are the likes of Microsoft Teams and Zoom that are more visual and a broadcast-style representation of people.<\/p>\n

The opportunity here is to get away from these existing paradigms and move to something that ‘s a little bit more life-like<\/p><\/blockquote>\n

One could for instance have a group of people who can get together in a variety of ways. These could include individuals being able to walk around a room in a naturalistic way and interact with each other. They could also break off into subgroups, and immerse themselves in an experience that reflects what it’s like to be together in the real world.<\/p>\n

\"B2B
Forrester’s JP Gownder answered all our questions regarding the potential B2B applications of Metaverse technologies<\/figcaption><\/figure>\n

There are certain unmet needs of workers who are trying to collaborate remotely. Let me add one more reason why the B2B Metaverse might be powerful.<\/p>\n

Collaboration is an important scenario, but the other area is really operational: the visualisation of digital twins, of operations or places<\/p><\/blockquote>\n

B2B Metaverse: the example of BMW’s factory digital twin<\/h3>\n

Let’s understand more through an anecdote. In BMW\u2019s factory digital twin<\/a>, you have an incredibly well-instrumented understanding of the entirety of the factory. People can spend time understanding the digital twin in this very visual way.<\/p>\n