{"id":57545,"date":"2020-09-30T08:30:18","date_gmt":"2020-09-30T06:30:18","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=57545"},"modified":"2021-08-17T19:31:23","modified_gmt":"2021-08-17T17:31:23","slug":"should-brands-and-marketers-leave-social-media-now","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2020\/09\/30\/should-brands-and-marketers-leave-social-media-now\/","title":{"rendered":"Should brands and marketers leave social media now?"},"content":{"rendered":"

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with a number of issues (fake news and hate speech amongst many other unsavoury things). But this social “quagmire”, to put it in the words of Forrester’s Jessica Liu<\/a>, is also and above all marketers’ self-inflicted pain.<\/em><\/p>\n

According to Forrester, Brands are allowed to leave social media, now!<\/h2>\n
\"Brands
Brands that do not understand the many possibilities of social media should leave them, according to Forrester (report: It’s OK to break up with social media<\/a>)<\/figcaption><\/figure>\n

Brands have lost sight of the main objective of social media when they are competing for ever bigger follower counts. To attract the\u00a0attention of increasingly fickle consumers, they end up spending millions on ads, however feeble the ROI.<\/p>\n

An uncompromising report on the relationship of brands to social media<\/h3>\n

\"\"Forrester’s report has very likely prompted a few mixed reactions. It focuses on the real flaws of social media marketing, in line with what Visionary Marketing has been tirelessly repeating for 10 years, including the latest Hootsuite 2018 Worldwide social media usage barometer report.<\/p>\n

Let’s study this report which, however controversial, is nonetheless crucial, to the point that I have already incorporated it in my course on word-of-mouth marketing and social media. And let’s answer the question: Marketers, is it time for you to leave social media, now?<\/p>\n

Jessica Liu doesn’t beat about the bush. In her report “It’s OK to Break Up With Social Media” (13 May 2020), citing the example of the English company Lush in 2019, she highlights the fact that some companies may leave social media when they feel that what they do on social is at odds with what they were trying to achieve.<\/p>\n

\n

pic.twitter.com\/L7D2ysBrqu<\/a><\/p>\n

– LUSH UK (@LushLtd) April 15, 2019<\/a><\/p><\/blockquote>\n