{"id":5619,"date":"2016-07-28T09:47:16","date_gmt":"2016-07-28T07:47:16","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=5619"},"modified":"2020-01-29T19:55:49","modified_gmt":"2020-01-29T18:55:49","slug":"pokemon-go-a-new-social-phenomenon","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2016\/07\/28\/pokemon-go-a-new-social-phenomenon\/","title":{"rendered":"Pok\u00e9mon Go : a new social phenomenon"},"content":{"rendered":"

\u2018A man dies in a car crash trying to catch Pikachu\u2019, or people going into other people\u2019s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile application forced all the couch potatoes to go outside and take a walk in their neighborhood. Personally, I don\u2019t know if this should be described as funny or just sad. But one thing is sure: it is a successful digital madness! 2 weeks after its launch, <\/em>Pokemon Go captured more than 20 million active user<\/em><\/a>s, composed of children and adults. <\/em>
\n Before that phenomenon exploded, people crossed the road while texting. Today, they do it while looking for Charmander. This madness touches everyone: businesses, agencies and individuals. <\/em>There is even a term that was born from this : Pok\u00e9conomy<\/em><\/a>. Businesses are trying to find <\/em>Lure Models such as promotions or events, to monetize this phenomenon.<\/em><\/a>
\n This is a very interesting spectacle to look at and analyze. However, sometimes we cannot really bypass or explain a trend with rational arguments.\u00a0People either love it or hate it. Here at Visionary Marketing, we have very different views about Pok\u00e9mon Go. Some try to catch them all while at work, and other think it\u2019s a complete waste of time. So, we decided to share with you our personal opinion about this phenomenon. <\/em>
\nBut before we get to that, let me just to give you a quick overview of the numbers:
\n

\"Daily<\/a>
How much time do you spend on these mobile applications ?\u00a0Source: http:\/\/www.cnet.com\/news\/pokemon-go-spend-more-time-than-facebook-app\/<\/a><\/figcaption><\/figure>
\n <\/p>\n

C\u00e9dric Jeanblanc<\/h2>\n

\"'''\"<\/a>Everybody was involved in the Pok\u00e9mon Go phenomenon, whether they liked it or not. I am surprised by the amount of negative criticism this game received. Below, you will find the three main reasons why I believe one should download the game and test it, rather than just judge the geeks on the streets with their phones and their red and white caps.
\nIt is a positive trend, unlike the fire challenge for example. Pok\u00e9mon Go is not a dangerous game. The unfortunate stories we heard happened because of the player\u2019s unconsciousness and not the game itself.
\nIt encourages people to go out. Digital was said to reduce human contact and to isolate people. With this game, people organise get togethers and meet each other.
\nIt is a classic. We get that same feeling we had a few years back, when turning on our gameboys. We get the same elements : that adventure feeling, unlimited game life, the satisfaction of seeing our little monsters evolve. Creating a game that is actually an update of the classic version, while keeping all the main elements is a challenge that Pok\u00e9mon Go accomplished.\u00a0\"''\"<\/a>
\n 
\n <\/p>\n

Claire Sorel<\/h2>\n

\"'''\"<\/a>Pok\u00e9mon Go is a real social phenomenon built around a childhood game. I think it is a revolutionary idea. The nostalgia pushed me to download the Pok\u00e9mon Go application to relive the adventure.
\nI like Pok\u00e9mon Go for the following reasons:
\nIt encourages people to discover a new culture, to discover a real and a virtual workd. I personally walk on streets I never walked on before, and discvoer new places.
\nIt is a sort of new physical activity. I think it is good for the players\u2019 health because it pushes them to walk and meet other people.
\nPok\u00e9mon Go creates links between people. It creates a community around the game.However, I also thinkg this game can be dangerous. That is why some of the gatherings were cancelled.
\nAlso, it caused some unfortunate events. People put their lives as well as other\u2019s in danger. The most extreme action in my opinion, is quitting a job to become a full time Pokemon trainer.\u00a0\"''\"<\/a><\/p>\n

<\/h2>\n

Mia Tawil\u00e9<\/h2>\n

\"'''\"<\/a>
\nTalking about Pok\u00e9mon brings back so many childhood memories. However, not playin on a gameboy makes it lose all its charm.
\nYou might say that my opinion is close to the game theory, but it\u2019s not quite it. Personally, I believe that everything we do is watched closely and analyzed. Facebook algorithms are the biggest proof. Another example: Snapchat. The mobile application will start pushing product ads based on the elements recognized in the photos users send.
\nPok\u00e9mon Go is an ingenious way of collecting massive amount of data in real time.
\nWhile you walk around trying to catch them all, someone at the other side of the planet is observing your every move. That\u2019s a perfect opportunity. They can get access to real time image and sound information of the places satellites cannot reach. I was not really surprise when I read that Putin banned the augmented reality game in Russia.
\nOn the bright side, it is good that people go out and have fun. But, we mostly read about car crashes or accidents caused by this game. I am not being negative, just realistic. When I first read that a man caused a huge car crash because he was trying to catch Pikachu, I laughed and thought it was a spam. But no, it was sadly true.
\nThe other day, a co-worker told me how he stopped in the middle of the road to catch Bulbasaur before realizing he was not on the sidewalk.
\nSome argue that it is a good way of discovering new places. No, it\u2019s not. People are too busy finding Pikachu or Abra. They are not looking at the architecture of the buildings surrounding them, they are not looking at some statue, or fountain or historic edifice. They are following cute monsters.\u00a0\"''\"
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018A man dies in a car crash trying to catch Pikachu\u2019, or people going into other people\u2019s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile application forced all the couch potatoes to go outside and take a walk in their …<\/p>\n","protected":false},"author":2,"featured_media":10647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-5619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nPok\u00e9mon Go : a new social phenomenon<\/title>\n<meta name=\"description\" content=\"We all agree on one thing: Pok\u00e9mon Go is today's most talked about digital phenomenon. 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