{"id":5539,"date":"2024-06-07T10:50:42","date_gmt":"2024-06-07T08:50:42","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=5539"},"modified":"2024-09-27T07:32:19","modified_gmt":"2024-09-27T05:32:19","slug":"ai-music","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2024\/06\/07\/ai-music\/","title":{"rendered":"Music and AI: Back to the Future"},"content":{"rendered":"

Whether it’s music and AI, or innovation<\/a> in the broad sense of the term, at Visionary Marketing we like to look back in time. A few days ago, while doing the housekeeping of some of our 3,000 articles, we rediscovered this post by Mia Tawile written in July 2016. Eight years is the equivalent of 8 dog years on the Internet, to use that hackneyed motto from the early days of the Web. That is to say, 64 years and 3 months<\/a>. And at a time when Suno<\/a> is sending shivers down the spines of every musician on the planet wondering what will become of them, there are two lessons to be learned from this post that demonstrate that we don’t understand the history of innovation<\/a> as Scott Berkun<\/a> would have it.\u00a0<\/em><\/p>\n

Music and AI: Back to the Future<\/h2>\n
\"AI
What better than an image, reminiscent of the 1970s for this evocation of the first attempts to compose music with computers – music and AI nonetheless take us down a much more tortuous path. A real philosophical, artistic and economic challenge for creators – image produced with Midjourney and retouched and enhanced with Photoshop and Firefly Beta.<\/figcaption><\/figure>\n

“Hello dear human friends” is the introduction to this striking video<\/a> by Laurent Couson, a French composer who analysed the capabilities of Suno, a popular application that lets you compose music of almost any style in 30 seconds. “Before, you had to learn music theory, orchestration and instrumentation – at the very least, ten years of practice – to become an accomplished composer,” he continues. He could have added, “Provided you’re gifted.”<\/p>\n

900,000 Pieces of Music per Day<\/h4>\n

This piece of software,” he went on, “generates 900,000 pieces of music a day, while no well-known composer, not even the most prolific, has 1,000 in his catalogue”. And it’s true that the results are amazing.<\/p>\n

\"AI
900 000 pieces of music being produced every day. Imagine that! Midjourney dit it for you (with our help)<\/figcaption><\/figure>\n

We went there too, and as rumours of the death of cyberspace grow louder<\/a>, we decided to launch Suno<\/a> on this theme with a song entitled: The Dying Cyberspace<\/strong><\/a>.<\/p>\n

[Verse]
\nIn a world of bytes and tangled wires
\nThe cyberspace that once glowed with fire (with fire)
\nNow fades away, its brilliance lost
\nAs darkness falls, at such a cost<\/p>\n

[Verse 2]
\nOnce a realm of endless possibility
\nNow echoes silence and fragility
\nThe Internet, a dying art
\nFading now, tearing us apart<\/p>\n

[Chorus]
\nOh, the dying cyberspace (cyberspace)
\nOnce so full of life and grace (life and grace)
\nNow it withers, slowly dies (slowly dies)
\nLeaving us with empty skies (empty skies)<\/p><\/blockquote>\nhttps:\/\/visionarymarketing.com\/wp-content\/uploads\/2024\/09\/the-dying-cyberspace.mp3<\/a><\/audio>\n

A very basic prompt<\/h4>\n

Admittedly, the lyrics are a bit cheesy, but considering the time spent (less than a minute), the result is more than satisfactory. All the more so as the prompt used was really minimal.<\/p>\n

A song on the death of the cyberspace, neoclassical<\/p><\/blockquote>\n

The possibilities are endless with this tool, you can even invent Russian songs in Post-Punk mode<\/a>. And if you ask Deepl to translate the lyrics, you’ll realise that they’re pretty creative. Maybe not on par with Pushkin, but certainly well above the average of what you hear on Spotify (well I can only surmise because I subscribed to Qobuz<\/a>).<\/p>\n

An enamelled vessel
\nA window, a bedside table, a bed
\nIt is difficult and uncomfortable to live
\nBut it’s more comfortable to die<\/p>\n

\u042d\u043c\u0430\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u0441\u0443\u0434\u043d\u043e
\n\u041e\u043a\u043e\u0448\u043a\u043e, \u0442\u0443\u043c\u0431\u043e\u0447\u043a\u0430, \u043a\u0440\u043e\u0432\u0430\u0442\u044c, –
\n\u0416\u0438\u0442\u044c \u0442\u044f\u0436\u0435\u043b\u043e \u0438 \u043d\u0435\u0443\u044e\u0442\u043d\u043e
\n\u0417\u0430\u0442\u043e \u0443\u044e\u0442\u043d\u043e \u0443\u043c\u0438\u0440\u0430\u0442\u044c<\/p><\/blockquote>\n

(I can’t guarantee the translation from Russian into English, so I’ll take deepl’s word for it).<\/p>\n