{"id":55105,"date":"2020-08-18T09:00:38","date_gmt":"2020-08-18T07:00:38","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=55105"},"modified":"2023-03-25T08:03:10","modified_gmt":"2023-03-25T07:03:10","slug":"images","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2020\/08\/18\/images\/","title":{"rendered":"5 tips to spruce up your online content with images"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-55105-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/agence.visionarymarketing.com\/files\/podcasts\/spruceup-content-with-images.mp3?_=1\" \/><a href=\"https:\/\/agence.visionarymarketing.com\/files\/podcasts\/spruceup-content-with-images.mp3\">https:\/\/agence.visionarymarketing.com\/files\/podcasts\/spruceup-content-with-images.mp3<\/a><\/audio>\n<p><em>Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post written in early 2020 for the Swedish online service <a href=\"https:\/\/jumpstory.com\" target=\"_blank\" rel=\"noopener noreferrer\">Jumpstory<\/a>, I deliver my 5 top tips to beef up your online content with images. This blog post is being published as we are gearing up to <a href=\"https:\/\/visionarymarketing.com\/en\/2020\/07\/future-content-marketing-2020\/\">the forthcoming PushEngage webinar we have announced in a previous post<\/a>.<\/em><\/p>\n<figure id=\"attachment_55076\" aria-describedby=\"caption-attachment-55076\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-55076 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/confucius161030.jpg\" alt=\"5 tips to embellish your online content with images\" width=\"520\" height=\"338\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/confucius161030.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/confucius161030-462x300.jpg 462w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-55076\" class=\"wp-caption-text\">5 tips to embellish your online content with images<\/figcaption><\/figure>\n<p>In English, as the saying goes, a &#8220;<strong>picture is worth a thousand words<\/strong>&#8220;. It&#8217;s fun to watch how these expressions travel. You can be Swedish and boast that Ibsen wrote this aphorism for the first time, in a slightly more convoluted way, or Chinese and claim that Confucius was its inventor.<!--more--><\/p>\n<figure id=\"attachment_55091\" aria-describedby=\"caption-attachment-55091\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-55091 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/napoleon161118.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/napoleon161118.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/napoleon161118-450x300.jpg 450w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><figcaption id=\"caption-attachment-55091\" class=\"wp-caption-text\">Good images, good content &#8230; no need for a sketch!<\/figcaption><\/figure>\n<p>You may also meet a Frenchman who will be adamant that Napoleon coined this phrase which states &#8220;<a href=\"https:\/\/citations.ouest-france.fr\/citation-napoleon-bonaparte\/bon-croquis-vaut-mieux-long-28889.html\" target=\"_blank\" rel=\"noopener noreferrer\">that a good sketch is better than a long speech<\/a>&#8220;. The words are different, the idea is the same.<\/p>\n<p>It&#8217;s amazing to think that so many trivial things were said by such famous people.<\/p>\n<p>The truth is, probably none of these people have ever said this, or if they have, it is very likely that they repeated someone else&#8217;s invention. Being famous has its advantages.<\/p>\n<figure id=\"attachment_55080\" aria-describedby=\"caption-attachment-55080\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-55080 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93655.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93655.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93655-450x300.jpg 450w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><figcaption id=\"caption-attachment-55080\" class=\"wp-caption-text\">On your content, favour images that convey an idea<\/figcaption><\/figure>\n<p>In any case, a picture is really worth a thousand words, as long as it stands out from the crowd. It is an essential and integral part of your content. It makes it easier to read (and remember, and share).<\/p>\n<p>Without pictures, your text won&#8217;t be very compelling. Enhanced with images, your stories will capture the imagination of your readers. That is if you choose them well.<\/p>\n<figure id=\"attachment_55081\" aria-describedby=\"caption-attachment-55081\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-55081 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93834.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93834.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93834-450x300.jpg 450w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><figcaption id=\"caption-attachment-55081\" class=\"wp-caption-text\">Supplemented with images, your content will look much better<\/figcaption><\/figure>\n<p>Here are my tips for selecting your images for your online content.<\/p>\n<h3>1. Metaphorical images are better than descriptive ones<\/h3>\n<p>First, when choosing an image, there is always the temptation to take one that will accurately depict the subject of your article. Talking about cybersecurity, for example, may lead you to choose a picture of a man in hoodies in a dark room tip-tapping on his computer. Instead, you may choose an allegory, a metaphor. A picture of a padlock and chains, for example, will convey the idea of protection.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55082 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory94302.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory94302.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory94302-450x300.jpg 450w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<p>Another metaphor could be used to represent a risk.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55083 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory94744.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory94744.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory94744-450x300.jpg 450w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<h3>2. Angled content with angled pictures<\/h3>\n<p>Secondly, if you want to stand out, your content must be &#8220;angled&#8221;. In journalistic parlance, this means that it must offer an original point of view, and if possible be consistent with all your other publications.<\/p>\n<p>Otherwise, your story will end up looking exactly like what everyone else has already written. You will have worked hard but you will have no chance of being read. There is <a href=\"https:\/\/visionarymarketing.com\/en\/2020\/07\/future-content-marketing-2020\/\">already so much content on the Internet<\/a> &#8230;<\/p>\n<p>Try to add value with numbers, thorough research, critical points of view, and last but not least, good pictures with original angles: like with this low angle shot of a cathedral, for example.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55084 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95249.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95249.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory95249-450x300.jpg 450w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<p>Or with this Dutch angle (photo taken by tilting the camera and which is neither a conventional portrait nor landscape format but a combination of both).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55094 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/35260621571_faca7daeef_k-e1597334999435.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"520\" height=\"347\" \/><\/p>\n<h3>3. A wee filter can work wonders<\/h3>\n<p>Thirdly, if you&#8217;ve already uploaded your photos from <a href=\"https:\/\/jumpstory.com\">Jumpstory<\/a>, why not try to make them a little more lively? There are filter effects provided directly by the service like the Polaroid effect for example.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55092 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/titltjumpstory95635.jpg\" alt=\"5 tips for enhancing your online content with images\" width=\"520\" height=\"318\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/titltjumpstory95635.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/titltjumpstory95635-491x300.jpg 491w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>You can also use a tilt-shift filter such as <a href=\"https:\/\/tiltshiftmaker.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tiltshiftmaker.com<\/a> (Photoshop offers, of course, a tilt-shift effect as well as most DSLRs \u2014 dubbed miniature effect \u2014 as in the picture below).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-55095\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/8364013586_57e05f5fc6_z-e1597335416314.jpg\" alt=\"\" width=\"521\" height=\"345\" \/><\/p>\n<p>The tilt-shift always looks good on landscape photos, especially when taken from above, and with photos of crowds like the one before.<\/p>\n<h3>4. Animations can also have class<\/h3>\n<p>Animated GIFs are all the rage. All my students use them when I ask them to create their Twitter account. But let&#8217;s face the music, the result is not always very compelling. Yet, animations can be very classy too. The <a href=\"https:\/\/pixaloop.en.softonic.com\/android\" target=\"_blank\" rel=\"noopener noreferrer\">Pixaloop<\/a>\u00a0app can do miracles with clouds, for example.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-55096\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/ezgifcomresize.gif\" alt=\"\" width=\"600\" height=\"398\" \/><\/p>\n<h3>5. A horse of a different colour<\/h3>\n<p>One more tip to make your photos stand out: colour photos can be easily reduced to one or a few selective colours.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55097 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/49812244903_a34bac06c9_c-e1597335979932.jpg\" alt=\"\" width=\"520\" height=\"345\" \/><\/p>\n<p>Black-and-white photos, on the other hand, can be colourized, which adds strangeness to the scene with few efforts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55098 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/50197512553_434fcc67a7_c-e1597335994153.jpg\" alt=\"\" width=\"520\" height=\"347\" \/><\/p>\n<p>Finally, playing with colours isn&#8217;t very time-consuming and is a good way of embellishing your content so that it doesn&#8217;t look like everybody else&#8217;s. Here is an example with the &#8220;emboss&#8221; effect, using the Jumpstory editor.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55099 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/horse-editing-npg_-e1597336096147.png\" alt=\"\" width=\"520\" height=\"332\" \/><\/p>\n<p>As a conclusion, I&#8217;ve just given you five simple tips to enhance your content with images. There are many others, the possibilities are endless. On the contrary, badly chosen, trivial or hackneyed images (because they have been seen too often) will just ruin your content. An image is worth a thousand words, but only when it has been carefully selected.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post written in early 2020 for the Swedish online service Jumpstory, I deliver my 5 top tips to beef up your online content with images. This &hellip;<\/p>\n","protected":false},"author":2,"featured_media":55127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5064],"tags":[],"class_list":["post-55105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tips to spruce up your online content with images<\/title>\n<meta name=\"description\" content=\"Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. 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