{"id":5440,"date":"2016-04-20T09:30:32","date_gmt":"2016-04-20T07:30:32","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=5440"},"modified":"2024-08-21T11:43:50","modified_gmt":"2024-08-21T09:43:50","slug":"virtual-reality-for-e-commerce","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2016\/04\/20\/virtual-reality-for-e-commerce\/","title":{"rendered":"Virtual Reality : a revolution for e-commerce"},"content":{"rendered":"
Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague\u00a0gave me a\u00a0virtual reality cardboard headset. I was so excited to try it on. And yes, within a few seconds, I found myself on a rollercoaster, upside down in the air. It reminded me of a project I was working on last year, on IKEA and its virtual reality app. The latter allows customers to visualise the furniture in its context before buying it. Personally, I believe it’s a great idea to play with fun apps, but especially for the e-business industry. A lot of people do not feel confident buying on the Internet before seeing the product in their living room,\u00a0in their kitchen, or even on themselves. And this applies to a lot of industries such as cosmetics, clothing and home furniture. In this article, I would like to touch on several things. First, explain what virtual reality really is, and then explain how it affects e-Commerce.\u00a0<\/em><\/div>\n
\u00a0<\/em><\/div>\n

About\u00a0Virtual Reality<\/strong><\/h2>\n
“Simulation of reality” is\u00a0an obvious answer to “What is virtual reality?” . In more technical terms, it is a\u00a0three dimensional computer generated reality. This “made up” reality can be explored by the human brain. This new reality is fully-immersive and believable<\/a> ! Wherever users look, they will be in that \u201cvirtual\u201d world.<\/a> They feel they are there mentally and physically. Users can even interact with this new environment they put themselves in, manipulate objects and perform actions.<\/div>\n
<\/div>\n
There are several ways to plunge into this virtual world: from cardboard to more sophisticated gears<\/a>. You can also use your smartphone. Anyways, the main idea is to have a display splitting the feed for each eye. And between your two eyes, there is a lens. Its role is to focus and reshape the 2D image, to give you a stereoscopic 3D image.<\/div>\n
<\/div>\n

\"\"<\/h2>\n

Virtual reality in e-commerce<\/b><\/h2>\n
E-businesses are always looking for new ways to engage with online shoppers. It can take customers on a quick trip behind the scenes of their favorite fashion show, to a makeup session, or a test drive in their favorite sports car.<\/div>\n
<\/div>\n

<\/p>\n

Rebecca Minkoff used this technology to present her Fall 2015 collection. Thanks to virtual reality gears, users could attend<\/i> the fashion show.<\/div>\n
A lot of us have heard or even tried the Ikea augmented reality app<\/a> that allows shoppers to try a piece of furniture in their living room, kitchen or bedroom.<\/div>\n
M&S also succumbed to this fun innovation. They replaced their traditional showroom with a virtual reality experience, where a virtual assistant helps and guides customers in their choice. The latter could also share their home design on social media to get their friends and family\u2019s opinion ! And that last point is at the heart of the strategy.<\/div>\n
<\/div>\n
\n
\"Yann
Yann in a different reality<\/figcaption><\/figure>\n<\/div>\n
<\/div>\n
So, do you think this virtual reality would help or destroy\u00a0businesses\u2019 omni-channel strategy? Would it help\u00a0customers\u2019\u00a0level of confidence in online purchases? Let\u2019s wait and see…<\/i><\/div>\n
\u00a0<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague\u00a0gave me a\u00a0virtual reality cardboard headset. I was so excited to try …<\/p>\n","protected":false},"author":2,"featured_media":10439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-5440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nVirtual Reality : a revolution for e-commerce<\/title>\n<meta name=\"description\" content=\"Now it's my turn to write an article about Virtual Reality. It is everywhere: online and in stores ! What is this phenomenon? 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