{"id":5415,"date":"2016-04-13T09:35:40","date_gmt":"2016-04-13T07:35:40","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=5415"},"modified":"2020-01-29T19:56:11","modified_gmt":"2020-01-29T18:56:11","slug":"blockchain-disruptive-technology-financial-industry","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/","title":{"rendered":"Blockchain: a disruptive technology for the financial industry"},"content":{"rendered":"<p><em>Web technologies started shining a few years ago. Now, they are being used in a lot of fields. This article focuses on the financial industry. It clearly\u00a0describes how it started implementing web technologies. Probably a lot of you have heard\u00a0about\u00a0Bitcoins. <a href=\"https:\/\/www.google.fr\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwiI4u-KlPfLAhWM7hoKHYpsAowQFggdMAA&amp;url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fericmack%2F2013%2F12%2F23%2Fthe-bitcoin-pizza-purchase-thats-worth-7-million-today%2F&amp;usg=AFQjCNFlnq5Ov7NVE7N6OgDTSblGKZqoCg&amp;sig2=bII_PnEm4topMdQr4TWkTA\" target=\"_blank\" rel=\"noopener noreferrer\">Some do not really understand how it works, but they do\u00a0know the myth of the person who bought a pizza for a few bitcoins ( worth $7 billion today), and made the pizzeria\u00a0extremely rich<\/a>. Well, this is why this article is golden. Carlos Manjon, digital communications manager at CACEIS\u00a0explains perfectly what blockchains are, the technology behind the famous bitcoin currency, and how it disrupted the financial sector.\u00a0<\/em><br \/>\n&nbsp;<br \/>\n<figure id=\"attachment_5444\" aria-describedby=\"caption-attachment-5444\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-5444\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/04\/26041904631_9384fd9bb2_z.jpg\" alt=\"Web technologies are a new window of opportunity \" width=\"640\" height=\"427\" \/><figcaption id=\"caption-attachment-5444\" class=\"wp-caption-text\">Web technologies are a new window of opportunity<\/figcaption><\/figure><\/p>\n<blockquote class=\"quote-light\">\n<h1 class=\"entry-title\">Blockchain: a disruptive technology for the financial industry<\/h1>\n<\/blockquote>\n<div class=\"entry-meta\">\n<blockquote class=\"quote-light\">\n<div class=\"meta-item date\"><span class=\"vcard author\"><span class=\"fn\">by Carlos Manjon<\/span><\/span><\/div>\n<div class=\"meta-item date\">\nIn the last few years, a certain number of new technologies have actually emerged leading to a radical<strong>digital transformation of all kind of businesses. <\/strong>To name a few of them:<\/p>\n<ul>\n<li>Cloud computing-based solutions (IaaS, SaaS, PaaS),<\/li>\n<li>internet-of-things (IoT),<\/li>\n<li>3D printing,<\/li>\n<li>Docker-based solutions, an open-source technology using containers for software distribution,<\/li>\n<li>Cryptocurrencies, bitcoin being the most popular,<\/li>\n<li>Big Data, which (combined with advanced analytics) is allowing the emergence of smart self-learning devices,<strong>The new web technologies and the financial industry<\/strong><\/li>\n<\/ul>\n<p>The financial sector is no stranger to all these evolutions and is adopting some of them at a steady pace[i]. As a matter of fact, <strong>traditional financial entities are being challenged by<\/strong> new emerging players: start-ups called <strong>FinTechs<\/strong> that combine innovation and technology to gain market share. Every single area is concerned, be it money transfers, mobile payments, project financing through crowdfunding platforms, or even portfolio investment robo-advisory[ii].<br \/>\nNot surprisingly, several firms have already invested heavily in the latest technologies: some by creating in-house labs, some through partnerships with FinTechs companies, and others by purchasing startups downright.<\/p>\n<h2><strong>A closer look into cryptocurrencies<\/strong><\/h2>\n<p><!--more-->In 2015, one of these innovations has been subject to special attention from the mainstream media: cryptocurrencies. A digital decentralized currency that no government or central bank controls but is produced by a community of individuals and businesses, certainly has a \u201cdemocratic\u201d smell in it which makes it very attractive. Furthermore, the parties involved in a bitcoin transaction are kept anonymous[iii], making it <a href=\"https:\/\/www.washingtonpost.com\/business\/economy\/bitcoin-industry-reeling-as-authorities-shut-down-silk-road-online-marketplace\/2013\/10\/02\/961b105a-2ba1-11e3-97a3-ff2758228523_story.html\" data-slimstat-clicked=\"false\" data-slimstat-type=\"0\" data-slimstat-tracking=\"true\" data-slimstat-callback=\"true\" data-slimstat-async=\"false\">especially appealing to criminal organisations<\/a>[iv], to such an extent that a forum has been formed to fight against criminal activities using bitcoin and the blockchain features[v].<br \/>\nBut despite all the excitement generated about cryptocurrencies, they are not broadly used. Their supporters may say \u201c<em>not yet<\/em>\u201d. With an average of 200,000 bitcoin transactions worldwide per day in 2015[vi], they are far behind other means of payment such as credit cards which amount to more than 9 billion transactions per year in France\u00a0[vii] alone (600 million of which correspond to payments online) for a global amount of \u20ac420 Bn. In his must-read article \u201c<a href=\"https:\/\/medium.com\/@octskyward\/the-resolution-of-the-bitcoin-experiment-dabb30201f7#.37b46291i\" data-slimstat-clicked=\"false\" data-slimstat-type=\"0\" data-slimstat-tracking=\"true\" data-slimstat-callback=\"true\" data-slimstat-async=\"false\"><em>The resolution of the Bitcoin experiment<\/em><\/a>\u201c, Mike Hearn, a Bitcoin developer, highlights all the technical and organisational reasons why the Bitcoin should fail. Thus, its use should remain limited. Traditional currencies issued by Central Banks have a long life ahead of them.<\/p>\n<h2><strong><br \/>\nBlockchain, the technology behind Bitcoin<\/strong><\/h2>\n<p>This said, beyond Bitcoin and other cryptocurrencies and their relatively important use for financial transactions, what may (and certainly will) really have a significant impact on the financial industry is the technology behind them. This technology, called <strong>Blockchain<\/strong>, is gaining momentum.\n<\/div>\n<\/blockquote>\n<\/div>\n<div class=\"meta-item date\"><a href=\"https:\/\/visionarymarketing.com\/2016\/04\/luxury-goes-digital\/visionary-marketing-59-4\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5437 size-medium\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/04\/Visionary-Marketing-59-3-300x167.png\" alt=\"read more\" width=\"300\" height=\"167\" \/><\/a><\/div>\n<div class=\"meta-item date\">Source: Blockchain: a disruptive technology for the financial industry<em>\u00a0&#8211; Digital Business Strategy &#8211; Advanced Master &#8211; GEM Grenoble ecole de management<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Web technologies started shining a few years ago. Now, they are being used in a lot of fields. This article focuses on the financial industry. It clearly\u00a0describes how it started implementing web technologies. Probably a lot of you have heard\u00a0about\u00a0Bitcoins. Some do not really understand how it works, but they do\u00a0know the myth of the &hellip;<\/p>\n","protected":false},"author":2,"featured_media":10647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-5415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blockchain: a disruptive technology for the financial industry<\/title>\n<meta name=\"description\" content=\"Web technologies started shining a few years ago. Now, they are being used in a lot of fields, especially. This article focuses on the Blockchain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blockchain: a disruptive technology for the financial industry\" \/>\n<meta property=\"og:description\" content=\"Web technologies started shining a few years ago. Now, they are being used in a lot of fields, especially. This article focuses on the Blockchain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-13T07:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-29T18:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"644\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Blockchain: a disruptive technology for the financial industry\",\"datePublished\":\"2016-04-13T07:35:40+00:00\",\"dateModified\":\"2020-01-29T18:56:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/\"},\"wordCount\":602,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"articleSection\":[\"digital marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/\",\"name\":\"Blockchain: a disruptive technology for the financial industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"datePublished\":\"2016-04-13T07:35:40+00:00\",\"dateModified\":\"2020-01-29T18:56:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Web technologies started shining a few years ago. Now, they are being used in a lot of fields, especially. This article focuses on the Blockchain\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48112466196_d8f22da38c_c-1.jpg\",\"width\":644,\"height\":430},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2016\\\/04\\\/13\\\/blockchain-disruptive-technology-financial-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blockchain: a disruptive technology for the financial industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Independent News Website, Since 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blockchain: a disruptive technology for the financial industry","description":"Web technologies started shining a few years ago. Now, they are being used in a lot of fields, especially. This article focuses on the Blockchain","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/","og_locale":"en_US","og_type":"article","og_title":"Blockchain: a disruptive technology for the financial industry","og_description":"Web technologies started shining a few years ago. Now, they are being used in a lot of fields, especially. This article focuses on the Blockchain","og_url":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2016-04-13T07:35:40+00:00","article_modified_time":"2020-01-29T18:56:11+00:00","og_image":[{"width":644,"height":430,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"Written by":"Yann Gourvennec","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Blockchain: a disruptive technology for the financial industry","datePublished":"2016-04-13T07:35:40+00:00","dateModified":"2020-01-29T18:56:11+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/"},"wordCount":602,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","articleSection":["digital marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/","url":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/","name":"Blockchain: a disruptive technology for the financial industry","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","datePublished":"2016-04-13T07:35:40+00:00","dateModified":"2020-01-29T18:56:11+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Web technologies started shining a few years ago. Now, they are being used in a lot of fields, especially. This article focuses on the Blockchain","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48112466196_d8f22da38c_c-1.jpg","width":644,"height":430},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/en\/2016\/04\/13\/blockchain-disruptive-technology-financial-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blockchain: a disruptive technology for the financial industry"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/en\/#website","url":"https:\/\/visionarymarketing.com\/en\/","name":"Marketing and Innovation","description":"Independent News Website, Since 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/en\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/en\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/5415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=5415"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/5415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/10647"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=5415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=5415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=5415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}