{"id":5342,"date":"2016-03-04T09:53:12","date_gmt":"2016-03-04T08:53:12","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=5342"},"modified":"2020-01-29T19:56:23","modified_gmt":"2020-01-29T18:56:23","slug":"facebooks-new-strategic-move-reactions-emojis","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2016\/03\/04\/facebooks-new-strategic-move-reactions-emojis\/","title":{"rendered":"Facebook\u2019s new strategic move: 'Reactions' emojis"},"content":{"rendered":"

While Twitter struggles for its life,<\/a> Facebook makes a big, smart, and strategic move, and strikes once again! The social media giant recently launched the new Reactions buttons that everyone has been babbling about these past few days. Facebook users can now choose one of six different reactions to a post they see: \u201cLike\u201d, \u201cLove\u201d, \u201cHaha\u201d, \u201cWow\u201d, \u201cSad\u201d, \u201cAngry\u201d. <\/em>Everyone knows that Facebook did not develop and launch these buttons simply to entertain its users. So, a lot have asked themselves the following question: What is the aim or the strategic idea behind this new move?\u00a0<\/a><\/em>In this article, we will discuss the deeper reason behind these friendly smiley faces. <\/em><\/a><\/p>\n

Behind the scenes<\/strong><\/h2>\n

With every click users make on Facebook, massive amount of data is collected. But, since the company was already doing this, why did they need to launch this new button? So, with every new emoji click, Facebook will be gathering even more insights and nuanced data.
\nWell, what we can tell is that there are two main reasons for this. Facebook data scientists analyse the collected data and study human behaviour. Indeed, in 2014, Facebook made an experiment on around 690 thousand users, to study the impact of their News Feed on their mood<\/a>. In addition to this, all the users\u2019 actions on the social network serve them as information to build and adapt their strategy.<\/p>\n