{"id":5302,"date":"2016-02-24T10:10:30","date_gmt":"2016-02-24T09:10:30","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=5302"},"modified":"2023-06-13T07:07:32","modified_gmt":"2023-06-13T05:07:32","slug":"the-secret-behind-social-media-marketing-5-tips","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2016\/02\/24\/the-secret-behind-social-media-marketing-5-tips\/","title":{"rendered":"The secret behind a good social media marketing strategy"},"content":{"rendered":"

A lot believe that having social media accounts and publishing promotional content will automatically drive their sales up, and make their business successful<\/a>. Well, that\u2019s not quite it. Today, social media is indeed a great tool to use for marketing. Businesses must be present on the different platforms, such as Linkedin, Twitter, Linkedin or Facebook. They should work on their digital visibility, as it became a very important element of competitive advantage. However, they should have a strategy in terms of content, growth, and relationship building, to name a few. In this article, we give you a few tips that will work wonders on your social media strategy.<\/em><\/p>\n

Content is key<\/h2>\n

Most social media users go on these platforms to socialize, prospect and expand their network. They also look for interesting content. But, seeing sales-focused content only is not what your audience expects. As they are not really attracted by the sales content, the organic reach will decrease immediately.\u00a0It is crucial for your social media pages\u2019 lifecycle that you share valuable and meaningful content.<\/a> That is what your audience wants to find when they go online.\u00a0There is an infinite number of articles that are waiting for you to curate them. There are even some that help you find inspiration for your next social media publication. They suggest links, articles, quotes, fill in the blanks, and even infographics. This could be useful.<\/a><\/p>\n

How many likes and followers do you have?<\/h2>\n

The numbers of likes and followers do sometimes trick us into judging whether a business is successful or not. It is just a trick.\u00a0I was curious to know whether it really matters that much or not, so I decide to test this statement last week. I tweeted about a trendy topic. Only a quarter of my followers saw my post, and 1 or 2 interacted with it.
\n

\"social
It is not the quantity that matters, but the quality<\/figcaption><\/figure>
\nPeople who \u201clike\u201d or \u201cfollow\u201d your page do not necessarily read, or even pay attention to the content you post. Basically, it is exactly as if they were inexistent.\u00a0When it comes to followers and likes, you should worry about the quality rather than the quantity.<\/p>\n

Social media strategy is part of your broader strategy\u00a0<\/strong><\/h2>\n

What is your social media strategy without your content strategy? <\/a>Or your traffic generation strategy? Or your strong brand identity?\u00a0If your social media strategy is wandering independently from the others, users will be confused, they will have nothing interesting to interact with and react about. All the digital marketing strategy must be in sync, and filling in different small tasks, to achieve the larger goal.<\/p>\n

Scheduled vs. real time posts<\/h2>\n

Hootsuite<\/a> and Buffer are valuable tools to use in order to ensure a certain frequency of posts, when you are far from your computer, working on something else, or on holidays. However, you shouldn\u2019t lay on your laurels too much.
\n

\"Social
Social media is better in real time: it requires effort !<\/figcaption><\/figure>
\nSocial media is called \u201csocial\u201d for a reason: it is a relationship, a conversation, an interaction between you and your audience.<\/a> So, it is always better to do this real time.<\/p>\n

The value of your social media<\/h2>\n

We know that being on social media is free. However, do not treat it as a free element of your strategy, because you might tend to value it less. And you would be making a big mistake! Social media is not entirely free. It requires time, efforts. These are valuable investments. And the more input you provide, the higher your returns (ROI) you will get.<\/a>
\nBeing on social media is easy? Developing a social media strategy is not impossible. The secret is to synchronise your social media strategy with your global business strategy, and to value it ! <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A lot believe that having social media accounts and publishing promotional content will automatically drive their sales up, and make their business successful. Well, that\u2019s not quite it. Today, social media is indeed a great tool to use for marketing. Businesses must be present on the different platforms, such as Linkedin, Twitter, Linkedin or Facebook. …<\/p>\n","protected":false},"author":2,"featured_media":10644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-5302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nThe secret behind a good social media marketing strategy<\/title>\n<meta name=\"description\" content=\"Today, social media is indeed a great tool to use for marketing. 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