{"id":5108,"date":"2015-12-01T09:30:57","date_gmt":"2015-12-01T08:30:57","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=5108"},"modified":"2024-10-22T08:26:03","modified_gmt":"2024-10-22T06:26:03","slug":"user-behaviour-changes","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2015\/12\/01\/user-behaviour-changes\/","title":{"rendered":"User behaviour deeply impacted by digital technology"},"content":{"rendered":"

Changes in user behaviour are happening now, due to the uptake in digital technology. David Shing, also known as Shingy, is a digital prophet<\/a>. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 which took place in Paris on November 5, 2015.<\/a> He delivered a great presentation. Right after the show I had the chance to ask him a few questions.<\/a><\/em><\/p>\n

User behaviour deeply impacted by digital technology<\/h2>\n
\"User
Shingy says user behaviour deeply impacted by digital technology<\/figcaption><\/figure>\n

You are a digital prophet. Could you explain this term to us?<\/h3>\n

The idea is to look at the trends, to still them down from the industry for brands, for clients, for companies and for the industry itself.<\/p>\n

So, you work for AOL. But people probably don\u2019t always know what AOL is about now.<\/h3>\n

You are absolutely right. They don\u2019t necessarily have to know about the core brand of AOL. They know about services and some of the brands I work with; such as Huffington Post<\/a> and Engadget. There is some science that we own; people call them \u2018love brands<\/a>\u2019. Within our industry, our job is to bring people to brands and brands to people. AOL Inc. is an organization that classes together all brands that actually deliver these ad solutions.<\/a> And that is the idea of brands to people, people to brands.<\/p>\n