{"id":4581,"date":"2014-07-31T09:30:14","date_gmt":"2014-07-31T07:30:14","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=4581"},"modified":"2024-03-26T14:54:34","modified_gmt":"2024-03-26T13:54:34","slug":"taking-wraps-product-packaging","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2014\/07\/31\/taking-wraps-product-packaging\/","title":{"rendered":"Taking the Wraps off Product Packaging"},"content":{"rendered":"

A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation<\/a>, we browed the Web a bit in the search for ideas. That’s how I came across this photo mag list of “30 of the most creative and innovative product design you have ever seen<\/a>“. Here are some other musings taken from my reading of that pretty good list of creative ideas.<\/em><\/p>\n

Taking the Wraps off Product Packaging<\/h2>\n
\"Taking
Taking the Wraps off Product Packaging<\/figcaption><\/figure>\n

Innovation is not only in the product<\/strong>:\u00a0one can have a very trivial product like butter (photo) for instance and using innovative packaging change the customer experience<\/a>; in essence, the same recipe could be applied to high-tech as well. You can very well take an ordinary online service and turn it into a superior customer experience through the way that it is packaged.<\/p>\n

Let\u2019s take an example with the now-defunct Posterous<\/a> service, unfortunately bought and killed by Twitter<\/a>. These guys were offering superior user experience through their innovative way of opening an account: with Posterous, you didn’t need to open an account at all.<\/p>\n

All you needed to do was to type a new URL<\/a> (or send an email to a Posterous email address), and that would generate your account by default. You were then led to linking that account to an existing social media account and hey presto! you had bypassed the signup process entirely.<\/p>\n

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Some of these ideas are very innovative but also very impractical<\/strong>: One of the lessons I derived from the reading of that piece, is that sometimes innovation can defeat is its own object.<\/p>\n

If we take this salami CD<\/a> thing, I\u2019m probably very thick but I still haven’t figured out whether it was a CD with a salami shape, or a piece of salami shaped like a CD. Okay, I must be lacking a sense of humour completely.<\/p>\n

\"Taking<\/p>\n