{"id":4515,"date":"2014-07-21T11:40:16","date_gmt":"2014-07-21T09:40:16","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=4515"},"modified":"2020-01-29T19:57:28","modified_gmt":"2020-01-29T18:57:28","slug":"webit-congress","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2014\/07\/21\/webit-congress\/","title":{"rendered":"6th Webit Congress 2014: a viral marketing campaign worthy of note"},"content":{"rendered":"

\"WebitThe 6th Webit congress will take place in<\/em><\/span>\u00a0Istanbul\u00a0on Oct 1-2, 2014. The congress launched an initiative\u00a0<\/em>which I found very\u00a0interesting from a viral marketing point of view and I wished to tip my hat to them as well as make a bit of publicity for my application. After all, one should never leave such matters to others. T<\/em><\/span>he Webit congress organisers have indeed asked potential speakers to apply online and let their networks vote for them. Those with most votes will be invited to speak at the congress. Very\u00a0shrewd indeed as most of these applicants are\u00a0influencers who tend to share their applications with their numerous contact lists on the various social media platforms they are working with. There are a few bugs on the mobile version of the application and the service seems to be\u00a0going in a loop I was told. The various desktop browser\u00a0versions are more reliable. I found the\u00a0idea so good that I couldn\u2019t resist the urge to invite my readers to vote for me, if\u00a0they so wish.\u00a0Let them be thanked in anticipation for their kind help.<\/span><\/em><\/p>\n

6th Webit Congress in Istanbul – October 1-2, 2014<\/em><\/span><\/h1>\n

My presentation title : 10 key success factors for successful digital content strategies<\/strong>
\nGWC event:<\/strong> Digital Marketing & Innovation Conference
\nEvent stream: Content Strategy and Marketing (Brand Social Strategies Stream and Storytelling)
\n\"NewImage\"
\nDescriptif anglais de ma pr\u00e9sentation : What has changed in the past 18 years in the area of digital content strategies? Is content marketing becoming mainstream? If so, are enterprises handling it properly and what are the critical success factors for good implementations of digital content strategies in the field? Yann Gourvennec has devised online content marketing strategies since the mid 1990s. He will use his field experience and the work he is now carrying for his clients to shed light on that question and to provide straightforward, easy to implement tips and tricks for businesses wanting to succeed online even when their budgets are very tight.
\nPersonal bio: Yann Gourvennec has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He has been a member of socialmedia.org from 2008 till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger. His upcoming book Mastering Digital Marketing Like A Boss will be published soon. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing, in partnership with Effiliation.
\nTweets by ygourven<\/a>