{"id":42795,"date":"2018-11-26T12:15:57","date_gmt":"2018-11-26T11:15:57","guid":{"rendered":"https:\/\/visionarymarketing.com\/en\/blog\/?p=9727"},"modified":"2020-01-29T19:54:32","modified_gmt":"2020-01-29T18:54:32","slug":"social-media-tools-the-best-tools-are-your-eyes-and-your-brains","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2018\/11\/26\/social-media-tools-the-best-tools-are-your-eyes-and-your-brains\/","title":{"rendered":"Social Media tools: the best tools are your eyes and your brains"},"content":{"rendered":"

In the series of missing\u00a0social media\u00a0tools, there\u2019s one more addition: Twitter Counter.\u00a0I mention here my friend and co-author Herv\u00e9 Kabla, who on\u00a0his blog Kablages<\/a>\u00a0wrote an article on the recent disappearance of Twitter Counter.\u00a0Certainly, some of you are wondering what Twitter Counter was.<\/p>\n

The ‘dead social media tools society’<\/h3>\n

Twitter Counter is, or rather was, a tool that allows you to monitor the progress of a Twitter account, including benchmarking an account against another.Among other things, it was used to identify the not-so-wise guys who buy followers.
\n

\"social<\/a>
Bygone Social Media Tools<\/figcaption><\/figure>
\nHereunder is the account of a large CAC40 company, whose name has been blurred intentionally; it\u2019s a bit late to worry about it, because this massive purchase of followers took place 4 years ago.
\n
\"\"<\/a>
Twitter Counter was among the most used social media tools<\/figcaption><\/figure>
\n<\/p>\n

Social media tools that have disappeared<\/h3>\n

Twitter Counter is not the first social media tool to disappear.\u00a0We had Klout not long ago, and Kred before it.\u00a0All the free tools of social media are disappearing one after the other.It is true that Twitter Counter had not changed for 10 years.\u00a0This domain has been considerably monetized in recent years, along with its inherent tools.\u00a0This should not come as a surprise for users.
\nAll the students I teach, year after year, seem to be obsessed with social media tools and they all expect everything to be free.After all, the Internet is built on the freemium model and we cannot blame them for nurturing such expectations. Alas for them, the best things come to an end.\u00a0We will have to pay to use these tools now.<\/p>\n

The social media tools that remain<\/h3>\n

But, we have something to be happy about: there are still some dinosaurs, among these social media tools, which are available for free.These include Fanpage karma (it will only work for 15 days with a temporary account), Twittonomy (also dangerously unmaintained for at least 5 years), social mention, tweetreach and tweetbinder.
\nWe do have a\u00a0few free tools at our disposal yet.<\/a> Blogpieces on this subject are numerous, even though some of them are more or less out of date.
\nAll of them will still be more or less free, but\u00a0there exists another solution<\/strong>.<\/p>\n

The best social media tools: your eyes and your brains<\/h3>\n

I know that students do not like to hear that, but tools as such are not worth much.\u00a0They measure everything, but not everything goes into the equation. Conversations are not quantifiable, the quality of a brand’s responses is not amenable to statistics, and the quality of its content strategy cannot always be translated into pie charts.
\nThe best social media tools will always be your eyes and your brains, and the good news is that these tools will always be free.\u00a0However, the bad news is that they are being used less and less. It\u2019s a paradox to ponder and put into perspective.
\nHere is the English translation and the link to the post of my friend Herv\u00e9 Kabla on his French blog<\/a>\u00a0.<\/p>\n

Bye Bye Twitter Counter by Herv\u00e9 Kabla<\/h4>\n

Time is flying, and the social network ecosystem is constantly changing.\u00a0One of the latest events we witnessed was the disappearance of Twitter Counter.\u00a0This tool, created in 2008, proposed statistics on the evolution of Twitter accounts, especially in terms of published tweets and changes in the number of followers.\u00a0With Twitter Counter, we had access to data less than 6 months old, for free.
\nThe information collected by Twitter Counter was certainly redundant as compared to that provided by Twitter API, and we can consider that in some way, Twitter Counter could have overshadowed Twitter.\u00a0In particular, Twitter Counter offered a very simple graphical interface to access data for the last month, the last quarter or the last six months.
\nTwitter Counter ranked Twitter accounts by audience, which could indicate whether you fitted in the top 10, the top 1000 or the top 1,000,000 of the entirety of Twitter users. An earlier version used to provide comparisons of the evolution of two Twitter accounts. Both in terms of tweets and changes in the number of subscribers. One could have even compared the evolution of the number of subscribers and the number of tweets created.
\nAlas, this period is over. Twitter Counter is gone, and we will have to resort to other tools- paid ones – to collect similar information.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

In the series of missing\u00a0social media\u00a0tools, there\u2019s one more addition: Twitter Counter.\u00a0I mention here my friend and co-author Herv\u00e9 Kabla, who on\u00a0his blog Kablages\u00a0wrote an article on the recent disappearance of Twitter Counter.\u00a0Certainly, some of you are wondering what Twitter Counter was. The ‘dead social media tools society’ Twitter Counter is, or rather was, a …<\/p>\n","protected":false},"author":2,"featured_media":42498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-42795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nSocial Media tools: the best tools are your eyes and your brains<\/title>\n<meta name=\"description\" content=\"In the series of missing\u00a0social media\u00a0tools, there\u2019s one more addition: Twitter Counter.\u00a0I mention here my friend and co-author Herv\u00e9 Kabla, who on\u00a0his\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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