{"id":42774,"date":"2015-07-27T10:00:42","date_gmt":"2015-07-27T08:00:42","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=4746"},"modified":"2024-02-08T15:46:32","modified_gmt":"2024-02-08T14:46:32","slug":"digital-bank","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2015\/07\/27\/digital-bank\/","title":{"rendered":"The Digital Bank of the Future is Already Here"},"content":{"rendered":"<p>Multichannel is buzzword de rigueur. Only outdone by Omnichannel. Today&#8217;s curation has taken me to a new post I wrote for Marketforce on their 2020 Customer Experience Portal.<\/p>\n<h2>The Digital Bank of the Future is Already Here<\/h2>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/07\/Yann-Gourvennec-Picture-e1437805376254.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4747\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/07\/Yann-Gourvennec-Picture-e1437805376254.png\" alt=\"Yann-Gourvennec-Picture\" width=\"750\" height=\"530\" \/><\/a><\/p>\n<h3>Don\u2019t Talk About the Multichannel Bank of the Future \u2013 It\u2019s Already Here<\/h3>\n<p><span style=\"color: #003366;\"><em>The Financial Services industry has spent much of the past five years imagining what the bank of the future will look like. Marketing expert Yann Gourvennec believes this future focus leads to too much emphasis on tomorrow and not enough on today. In this challenging and thought-provoking article, Yann tells us why existing technologies and enthusiastic customer adoption mean that the bank of the future should in fact be the bank of today.<\/em><\/span><\/p>\n<p>Since time immemorial, we\u2019ve been hearing of the \u201cbank of the future\u201d concept. Mostly in the headlines. We have seen and read so many presentations about it, one could reasonably expect that in-branch customer experience has already been radically reformed. Yet, throughout all these years, not much has happened in terms of quality of service, bespoke financial advice, or client support, not to mention the wild goose chase of the mass affluent.<\/p>\n<p>20 years after I created the internet banking barometer in London, I still hear of surreal concepts relating to the \u201cmultichannel bank of the future\u201d with trendy furniture (no counters, that\u2019s innovative!) in designer branches. Yet, the future is now, the internet is pervasive and Mark Weiser\u2019s dream[1] of ubiquitous computing is within reach.<\/p>\n<p>Yet the very use of the term \u201cmultichannel\u201d denotes an erroneous focus on technology. It reassures technologists about the importance of their work, and gives bankers (replace \u201cbankers\u201d with whatever profession you like) a feeling that they are at the forefront of innovation, when in fact those technologies they are desperately trying to implement have been around for 10-20 years.<\/p>\n<p>As for your clients, don\u2019t talk to them about the \u201cbank of the future\u201d, they won\u2019t understand. But more than 50% of transactions are being carried out over the internet; clients don\u2019t think \u201cmultichannel\u201d, they live and breathe the stuff.<\/p>\n<p>The mobile\/tablet application, the call centre and the online bank, even the branch itself represent many pieces of the same puzzle. Pieces that clients tend to use at different times during the day, depending on where they are and what tool is most convenient.<\/p>\n<p>The branch is a tool too, and if people don\u2019t use them anymore \u2013 and we know that 40% of bank branches disappeared in the UK between 1989 and 2012 \u2013 that\u2019s ultimately a sign that this tool is no longer delivering on its promise.<\/p>\n<p>Source: <em><a href=\"http:\/\/digital.marketforce.eu.com\/dont-talk-about-the-multichannel-bank-of-the-future-its-already-here\" target=\"_blank\" rel=\"noopener\">Don\u2019t Talk About the Multichannel Bank of the Future<\/a> \u2013 It\u2019s Already Here | 20:20 Customer Experience Network<\/em><\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/07\/dont-talk-about-the-multichannel-bank-of-the-future-its-already-here-digital-marketing.pdf\" target=\"_blank\" rel=\"noopener\">Download the entire piece<\/a> in PDF format<\/p>\n<p>[pdfviewer width=&#8221;850px&#8221; height=&#8221;849px&#8221;]https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/07\/dont-talk-about-the-multichannel-bank-of-the-future-its-already-here-digital-marketing.pdf[\/pdfviewer]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multichannel is buzzword de rigueur. Only outdone by Omnichannel. Today&#8217;s curation has taken me to a new post I wrote for Marketforce on their 2020 Customer Experience Portal. The Digital Bank of the Future is Already Here Don\u2019t Talk About the Multichannel Bank of the Future \u2013 It\u2019s Already Here The Financial Services industry has &hellip;<\/p>\n","protected":false},"author":2,"featured_media":75955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[],"class_list":["post-42774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bank of the future: the digital bank of the future is already here<\/title>\n<meta name=\"description\" content=\"The Bank of the future concept has been around for ages. 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