{"id":42772,"date":"2014-07-22T09:30:55","date_gmt":"2014-07-22T07:30:55","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=4547"},"modified":"2022-03-11T11:12:22","modified_gmt":"2022-03-11T10:12:22","slug":"vrm-crm","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2014\/07\/22\/vrm-crm\/","title":{"rendered":"Vendor Relationship Management (VRM) Is The New CRM"},"content":{"rendered":"

What if VRM were the new CRM? The concept of vendor relationship management<\/a> isn\u2019t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept was a little bit lost on me even though I could well imagine that something was brewing in the background.<\/em><\/p>\n

Vendor Relationship Management (VRM) Is The New CRM<\/h2>\n
\"VRM
Vendor Relationship Management (VRM) Is The New CRM<\/figcaption><\/figure>\n

There CRM systems were somewhat one-way and the vendor \u2013 consumer relationship pattern was a little on the top-down side; so what!?\u00a0One day, a Czech gentleman based in\u00a0Slovakia gave me a ring and came to my Paris<\/a> office in order to introduce the concept to me.<\/p>\n

And it all started to make sense. His angle was a lot more down to earth than what I’d heard on the subject before.<\/p>\n

Seen through the filter of online dispute resolution<\/a> (ODR) management, I could well figure out that VRM<\/a> naturally fits in the overall pattern of this inversion of the traditional relationship with customers, after the past six years of experiments and industrialisation of CRM and customer support on various social platforms (of which I have been an active player in the field). Here is my account of my brief encounter with Zbyn\u0113k Loebl<\/a>, the founder of Youstice<\/a> (aka “your justice”).<\/p>\n

VRM is the new CRM<\/h3>\n

I think that the introduction of innovations like Youstice may well be a sign that things are moving forward in the right direction\u2026 And not only for the end customer I mean, but also for retailers who are concerned that their current level of support isn’t up to scratch and wish to do something about it before their reputation has to suffer from the current state of procrastination and before it’s too late. Here’s a video recording of my brief encounter with the founder of Youstice, Zbyn\u0113k Loebl.<\/p>\n