{"id":42770,"date":"2014-05-09T07:37:45","date_gmt":"2014-05-09T05:37:45","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=4077"},"modified":"2024-04-11T07:44:14","modified_gmt":"2024-04-11T05:44:14","slug":"web-design-simple-beautiful","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2014\/05\/09\/web-design-simple-beautiful\/","title":{"rendered":"Web design and user experience: simple is beautiful"},"content":{"rendered":"

I am sick and tired of hearing people focus on web design when they should be focusing on user experience<\/a> and content. User experience and content aren\u2019t about html5 (let alone Flash! Heaven forbid\u2026) but about optimising quality, interest, readability and click-throughs.<\/em><\/p>\n

Web design and user experience: simple is beautiful<\/h2>\n
\"Web
Web design and user experience: simple is beautiful<\/figcaption><\/figure>\n

Have you noticed that most successful websites<\/a> are, by and large, designers\u2019 nightmares? eBay, Amazon, Yahoo!, Gmail, trip advisor, Schibsted<\/a>\u2019s websites, Rakuten<\/a>\u2019s platforms etc. to name a few aren\u2019t really good examples of \u201cnice\u201d websites, but they are all very effective.<\/p>\n

In the early days, and for a long time after that, Yahoo! was nicknamed the \u201ctypographic nightmare\u201d by designers because they didn\u2019t even know how to antialias their logo.<\/p>\n

So why are Corporate clients still focusing on those eccentric designer websites which look like tablet apps, behave like crazy and have a huge negative impact on SEO<\/a>.<\/p>\n

Go figure it out\u2026 What about hubris?<\/p>\n

6 Best Practices from 251,391 Website Experiments (and how to apply them)<\/strong><\/a><\/h3>\n

By removing the optional \u201cSearch\u201d field, Seamless was able to reduce choices and create a more \u2026er, seamless experience for their visitors.
\nResults:<\/p>\n