{"id":42769,"date":"2014-05-05T08:59:21","date_gmt":"2014-05-05T06:59:21","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=4064"},"modified":"2024-07-04T11:22:48","modified_gmt":"2024-07-04T09:22:48","slug":"social-media-strategy","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2014\/05\/05\/social-media-strategy\/","title":{"rendered":"Brands on Social Media: Start With Strategy, Not Listening"},"content":{"rendered":"

On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix\u2019s piece on Ecairn\u2019s blog. Ecairn<\/a> is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit. In that piece, it seems that Dominique is leaning towards my vision of Digital Media (and Social in particular), and advises brands to start with Strategy (vs. listening, engagement and all the trappings which are only technical and therefore should only come second).<\/span><\/em><\/p>\n

Brands on Social Media: Start With Strategy, Not Listening<\/h2>\n
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Brands on Social Media: Start With Strategy, Not Listening<\/figcaption><\/figure>\n

As a reminder, I have reposted the video of my presentation at Atlanta in 2009 in which I was explaining just that. Sometimes, being too much of a visionary means that you have to wait for years for the mass to come to your conclusions, but this is a flaw which I am prepared to take like a man.<\/span>
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Why should Social Marketing restart with strategy | Influencers & Community Marketing (by Dominique Lahaix)<\/strong><\/p>\n