{"id":42767,"date":"2014-01-27T13:55:20","date_gmt":"2014-01-27T12:55:20","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=3969"},"modified":"2021-11-04T11:21:04","modified_gmt":"2021-11-04T10:21:04","slug":"enterprise-social-networks-get-ground-cmad-8-00pm-gmt","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2014\/01\/27\/enterprise-social-networks-get-ground-cmad-8-00pm-gmt\/","title":{"rendered":"Enterprise Social Networks: How to Get them Off The Ground"},"content":{"rendered":"<p><span style=\"color: #4f81bd;\"><em><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/01\/question2-small.gif\"><img decoding=\"async\" class=\"alignright\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; margin: 0px 6px 0px 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"question2-small\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/01\/question2-small_thumb.gif\" alt=\"enterprise social networks\" width=\"121\" height=\"240\" align=\"left\" border=\"0\" \/><\/a>According to European analyst <a href=\"http:\/\/lecko.fr\" target=\"_blank\" rel=\"noopener noreferrer\">Lecko<\/a>, 70% of firms have set up \u00a0enterprise social networks this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong enterprise communities? What initial considerations need to be made before embarking on creating a single enterprise community? How does cross-organization collaboration (Sales, Marketing, Customer service, etc.) play a role in building enterprise communities? How does enterprise <a class=\"zem_slink\" title=\"Community building\" href=\"https:\/\/en.wikipedia.org\/wiki\/Community_building\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">community building<\/a> differ from traditional community building practices? What impact does enterprise community building efforts have on the bottom line of a business? Are some of the issues which will be raised in this live hangout which is due to take place at 9.00pm CET or 8.00pm GMT. Stay tuned!<\/em><\/span><\/p>\n<h2>Enterprise Social Networks are ubiquitous<\/h2>\n<h4>Overview<\/h4>\n<p>This engaging session will dive into the importance of building an enterprise community, best practices to keep in mind, and considerations to evaluate. The panelists will also share insights around the importance of community engagement and enablement and it\u2019s impact on business as we move forward in 2014 and beyond.<br \/>\nFrom this session, participants will discover ways to build a robust enterprise community for their audiences, bring back tangible examples to their team members, and leverage learnings from industry experts.<\/p>\n<h4>Organizer<\/h4>\n<p><strong>Connor Meakin<\/strong><br \/>\n<em>Community Manager at <a href=\"http:\/\/www.hootsuite.com\/\">HootSuite<\/a><\/em><br \/>\nBy day, Connor manages HootSuite\u2019s community building efforts in <a class=\"zem_slink\" title=\"North America\" href=\"http:\/\/maps.google.com\/maps?ll=48.1666666667,-100.166666667&amp;spn=0.1,0.1&amp;q=48.1666666667,-100.166666667 (North%20America)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">North America<\/a> through the brand ambassador program, events, and regularly sharing stories on the HootSuite Blog. By night and in the wee hours of the morning, you\u2019ll find him playing and following just about every sport, high fiving strangers while running, and drinking too much coffee.<br \/>\nConnect with Connor on <a class=\"zem_slink\" title=\"Twitter\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Twitter<\/a> at <a href=\"http:\/\/twitter.com\/connormeaks\">@connormeaks<\/a> or on <a href=\"https:\/\/plus.google.com\/u\/0\/+ConnorMeakin\/posts\">Google+<\/a>.<\/p>\n<h4>Panelists<\/h4>\n<p><strong>Jeanette Gibson<\/strong><br \/>\n<em>VP of Community at <a href=\"http:\/\/hootsuite.com\/\">HootSuite<\/a><\/em><br \/>\nJeanette Gibson, VP of Community at HootSuite is a social and digital marketer and general tech enthusiast. She\u2019s the former head of social at Cisco Systems, Inc, and currently spends her time between San Jose and Vancouver.<br \/>\nConnect with Jeanette on Twitter at <a href=\"http:\/\/twitter.com\/JeanetteG\">@JeanetteG<\/a> or on <a href=\"https:\/\/plus.google.com\/113761137192227418611\/posts\">Google+<\/a>.<br \/>\n<strong>Yann Gourvennec<\/strong><br \/>\n<em>Founder of <a href=\"https:\/\/visionarymarketing.com\/\">Visionary Marketing<\/a><\/em><br \/>\nYann has a long-standing experience in marketing, information systems and <a class=\"zem_slink\" title=\"Online advertising\" href=\"https:\/\/en.wikipedia.org\/wiki\/Online_advertising\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Web marketing<\/a>. He created<a href=\"https:\/\/visionarymarketing.com\/\">visionarymarketing.com<\/a> in 1996 also co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger, and his book Mastering Digital Marketing Like A Boss will be published soon.<br \/>\nConnect with Yann on Twitter at <a href=\"https:\/\/mobile.twitter.com\/ygourven\">@ygourven<\/a> or on <a href=\"https:\/\/plus.google.com\/106972557147001067743\/\">Google+<\/a>.<br \/>\n<strong>Elizabeth Houston<\/strong><br \/>\n<em>Director of Enterprise Community at <a href=\"http:\/\/hootsuite.com\/\">HootSuite<\/a><\/em><br \/>\nElizabeth Houston has spent over 17 years creating awarding-winning high-tech industry communication strategies, working for companies such as Cisco, PeopleSoft, and EDS. Recently, Elizabeth became the Director of Enterprise Community at HootSuite, focusing on the customer journey and engagement.<br \/>\nConnect with Elizabeth on Twitter at <a href=\"http:\/\/twitter.com\/elhoust\">@elhoust<\/a> or on Google+.<br \/>\n<strong>Jaime Stein<\/strong><br \/>\n<em>Senior Manager, Social Media at ING DIRECT Canada<\/em><br \/>\nJaime is the Head of Social Media at ING DIRECT. He developed the bank\u2019s social media strategy and ensures that its communities are engaged. A journalist by training, he\u2019s the former Head of Digital Media at the Canadian Football League where he launched the League\u2019s social media presence in 2009.<br \/>\nConnect with Jaime on Twitter at <a href=\"http:\/\/twitter.com\/jaimestein\">@jaimestein<\/a> or on <a href=\"https:\/\/plus.google.com\/+JaimeStein\/\">Google+<\/a>.<\/p>\n<h4>Discussion Questions<\/h4>\n<ol>\n<li>What elements are key to building strong enterprise communities?<\/li>\n<li>What initial considerations need to be made before embarking on creating a single enterprise community?<\/li>\n<li>How does cross-organization collaboration (Sales, Marketing, Customer service, etc) play a role in building enterprise communities?<\/li>\n<li>How does enterprise community building differ from traditional community building practices?<\/li>\n<li>What impact does enterprise community building efforts have on the bottom line of a business?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>According to European analyst Lecko, 70% of firms have set up \u00a0enterprise social networks this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong enterprise communities? What initial considerations need to be made before embarking on creating a single &hellip;<\/p>\n","protected":false},"author":2,"featured_media":44588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4257,4259,4383,4910],"class_list":["post-42767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-community-management","tag-community-marketing","tag-entreprise-2-0","tag-social-media-rse-reseau-sociaux-dentreprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enterprise Social Networks: How to Get them Off The Ground<\/title>\n<meta name=\"description\" content=\"According to European analyst Lecko, 70% of firms have set up \u00a0enterprise social networks this side of the Atlantic. 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/en\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/42767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=42767"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/42767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/44588"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=42767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=42767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=42767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}