{"id":42765,"date":"2013-11-19T09:19:03","date_gmt":"2013-11-19T08:19:03","guid":{"rendered":"http:\/\/visionarymarketing.fr\/en\/blog\/?p=3832"},"modified":"2020-09-19T07:45:46","modified_gmt":"2020-09-19T05:45:46","slug":"social-media-is-evolving-into-social-mass-media-hootsuite-video","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2013\/11\/19\/social-media-is-evolving-into-social-mass-media-hootsuite-video\/","title":{"rendered":"Social Media is evolving into Social Mass Media &#8211; A Hootsuite video"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #003366;\"><em>A few days ago, I received an <a href=\"http:\/\/blog.hootsuite.com\/intrapreneur-yann-gourvennec\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail message from Canadian ISV Hootsuite telling me that my video was \u00a0online<\/a>. Then I was swamped with a flurry of tweets and mentions about some of the insights I had delivered in that video. I am very grateful to <a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a> for shooting such a beautiful testimonial and giving me an opportunity to share my views on social media and how it is evolving.<\/em><\/span><\/p>\n<h2>Social Media is evolving into Social Mass Media &#8211; A Hootsuite video<\/h2>\n<figure id=\"attachment_55110\" aria-describedby=\"caption-attachment-55110\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93655.jpg\"><img decoding=\"async\" class=\"wp-image-55110 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93655.jpg\" alt=\"Social Media is evolving into Social Mass Media - A Hootsuite video\" width=\"510\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93655.jpg 510w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/08\/jumpstory93655-450x300.jpg 450w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><figcaption id=\"caption-attachment-55110\" class=\"wp-caption-text\">Social Media is evolving into Social Mass Media &#8211; A Hootsuite video<\/figcaption><\/figure>\n<p style=\"text-align: left;\"><span style=\"color: #003366;\"><em>We (<a href=\"http:\/\/hervekabla.com\" target=\"_blank\" rel=\"noopener noreferrer\">Herve Kabla<\/a>, our publisher and I) are currently working hard on the adaptation of our latest \u00a0&#8220;Managing Digital Marketing Like A Boss&#8221; opus which should be made available for Christmas, if all goes well. Many thanks to Sam Milbraith for writing up such a great story. I have always loved Hootsuite, I think it&#8217;s a great product and \u00a0I am a great supporter of theirs. Keep up the good work guys!<\/em><\/span><!--more--><\/p>\n<p><iframe title=\"Social Insights with Yann Gourvennec - Social as Advertising\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CM1gWO6U3ME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Social Insights from European Thought Leader, Yann Gourvennec &#8211; HootSuite Social Media Management<\/strong><\/p>\n<p>&#8220;Meet Yann Gourvennec.<\/p>\n<p>He is a Paris-based European expert on social business and the rise of the social enterprise. With over 25 years of international experience in marketing, sales and information systems, he has been perfecting and sharing his wealth of insight on the transformations taking place in the industry since the advent of the internet. At Orange telecommunications corporation, Yann managed the Orange.com corporate website and microsites and built their digital media strategy and social media presence worldwide \u2013 from the ground up. He has been a member of socialmedia.org since 2008 and co-founded Media Aces, the French Association for enterprises and social media.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3836\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/11\/INPI-couverture_V3_com_digi-1024x391.gif\" alt=\"INPI-couverture_V3_com_digi\" width=\"540\" height=\"206\" \/><\/p>\n<p>As a \u201cserial intrapreneur,\u201d Yann challenges the status quo of businesses from the inside out. \u201cYou find intrapreneurs in large firms or complex organisations where they bring innovation through their change management skills,\u201d says Yann Gourvennec. \u201cTo me, being an intrapreneur means a great deal in terms of philosophy, the way I see things, the way I work with colleagues and the way that I drive projects forward and implement innovation from within a business.\u201d<\/p>\n<p><strong>\u201cManaging Digital Marketing Like a Boss\u201d<\/strong><\/p>\n<p>Yann Gourvennec\u2019s first book \u201cSocial Media Taught To My Boss,\u201d became the most influential digital book of 2012 in France. Since then, he and his colleague Herv\u00e9 Kabla have released its sequel in French in Paris, broadening the scope to tackle digital marketing at large \u2013 not just social media (hence the working title, \u201cManaging Digital Marketing Like a Boss\u201d).<\/p>\n<p>\u201cTo Herv\u00e9 Kabla and I, social media is now part of the digital communications mix,\u201d says Yann. \u201cIt\u2019s no longer about whether or not to be present on social media. We\u2019ve moved beyond that, with regard to how you make sense of it all, hone your objectives, polish your strategies, develop your presence and structure your governance. The issue of return on investment is no longer an option either. Social media is part of the mix, a broader issue that has to be grasped by each and everyone in the company, not just by the digital team.\u201d<\/p>\n<p>\u201cIf there is one takeaway from our books, it is that we are going through a paradox: digital media is ubiquitous, everybody has to and wants to join in. It looks simple, but it isn\u2019t. It is a proper discipline that requires skills and experience. After all, would you follow through with a surgery done by a surgeon reading \u201csurgery for dummies?\u201d So why would you want your organisation\u2019s entire digital strategy owned by a 2-follower Twitter account owner? While there is an urgent need for the widespread inclusion of all employees to be present online, employing seasoned, skilled professionals in digital media and social media strategy is equally as important.\u201d<\/p>\n<p>via <a href=\"http:\/\/blog.hootsuite.com\/intrapreneur-yann-gourvennec\/\">Social Insights from European Thought Leader, Yann Gourvennec &#8211; HootSuite Social Media Management<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago, I received an e-mail message from Canadian ISV Hootsuite telling me that my video was \u00a0online. Then I was swamped with a flurry of tweets and mentions about some of the insights I had delivered in that video. I am very grateful to Hootsuite for shooting such a beautiful testimonial and &hellip;<\/p>\n","protected":false},"author":2,"featured_media":55110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4285,4398,4468,4885,4891,4912,4982],"class_list":["post-42765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-corporate-social-networks","tag-facebook","tag-hootsuite","tag-social-advertising","tag-social-media","tag-social-networking","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media is evolving into Social Mass Media - A Hootsuite video<\/title>\n<meta name=\"description\" content=\"A few days ago, I received an e-mail message from Canadian ISV Hootsuite telling me that my video was \u00a0online. 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/en\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/42765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/comments?post=42765"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/posts\/42765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media\/55110"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/media?parent=42765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/categories?post=42765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/en\/wp-json\/wp\/v2\/tags?post=42765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}