{"id":42747,"date":"2012-07-05T05:57:38","date_gmt":"2012-07-05T04:57:38","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=2919"},"modified":"2020-08-24T16:58:33","modified_gmt":"2020-08-24T14:58:33","slug":"intuit-the-social-media-manager-who-found-his-job-with-social-media","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/07\/05\/intuit-the-social-media-manager-who-found-his-job-with-social-media\/","title":{"rendered":"Intuit: the social media manager who found his job with social media"},"content":{"rendered":"

Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Bj\u00f6rn \u00dchss, global social media manager at Intuit at the useful social media conference which took place in London last week. It was about t<\/em>he changing landscape and mindset of Social Media:<\/em><\/p>\n

\"Intuit:<\/a>
[Bj\u00f6rn \u00dchss, in the background, behind Amber Hayward, became Social Media manager after targetting his future employer via LinkedIn adds]<\/figcaption><\/figure>\u201cOne of the things that changed is that social media reached the C-suite and it\u2019s more and more of a priority. At Intuit it is coming from the CEO, it\u2019s a business decision\u201d Bj\u00f6rn \u00dchss said. \u201cIt\u2019s not a marketing decision and it concerns everyone in the company\u201d he added.<\/p>\n

Intuit: the social media manager who found his job with social media<\/h2>\n

According to \u00dchss, Edelman ranked Intuit quite high in the hierarchy of companies using social media too. \u201cStarbucks has issued numbers whereby 38% of their fans are more likely to visit the stores when they have seen a branded message\u201d Bj\u00f6rn \u00dchss went on. \u201cSocial Media has now reached considerable scales. Besides, Facebook has now become a giant and is on a buying spree like former high tech giants were a few years ago\u201d.<\/p>\n

The presenters stressed that the recent IBM CEO 2012 study predicted that in five years\u2019 time, CEOs will be hired not only on their credentials but on their ability to manage their e-reputation and that of their company<\/strong>.
\nBj\u00f6rn \u00dchss gave us his check-list on how he got social media implemented at Intuit:<\/p>\n

    \n
  1. How social is your CEO? lead by example<\/li>\n
  2. is your culture ready?<\/li>\n
  3. who are your social media supporters?<\/li>\n
  4. where are your customers?<\/li>\n
  5. what data can you use?<\/li>\n<\/ol>\n

    Intuit has also managed to make social media work for sales with \u00a399 sale add campaigns (\u201cdespite what people say\u201d both presenters emphasised).
    \nBut the most interesting thing maybe is that Bj\u00f6rn \u00dchss himself found his job with the help of social media. He posted adds targeting Intuit executives until they thought to themselves \u201cwe\u2019ve got to hire that guy\u201d Intuit\u2019s Amber Hayward, social media marketing manager concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Bj\u00f6rn \u00dchss, global social media manager at Intuit. 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