{"id":42742,"date":"2012-06-27T07:47:01","date_gmt":"2012-06-27T06:47:01","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=2839"},"modified":"2021-11-04T11:49:47","modified_gmt":"2021-11-04T10:49:47","slug":"what-social-media-tool-for-what-message-csmb2c","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/06\/27\/what-social-media-tool-for-what-message-csmb2c\/","title":{"rendered":"Useful Social Media: What social media tool for what message?"},"content":{"rendered":"<p><em>What social media tool for what message? I didn&#8217;t do any more reporting from the <a href=\"https:\/\/visionarymarketing.com\/en\/2012\/06\/social-media-passion\/\">useful social media<\/a> conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net\/orange, under a creative commons\u00a0licence. In that presentation, I delivered my thoughts about the status of social media today, I also delved into 10 different business cases which I &#8211; or my colleagues &#8211; have gone through at Orange and I have also added facts and figures as much as possible. I have also tried to challenge the title of the presentation.<\/em><\/p>\n<p>https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/usefulsm-yag-2012-v4-120622112507-phpapp01.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I didn&#8217;t do any more reporting from the usefulsocialmedia conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net\/orange, under a creative commons licence. In that presentation, I delivered my thoughts about the status of social media today, I also delved into 10 different business cases which I &#8211; or my colleagues &#8211; have gone through at Orange and I have also added facts and figures as much as possible. I have also tried to challenge the title of the presentation.<\/p>\n","protected":false},"author":2,"featured_media":44588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4082,4263,4612,4891,4914,4916,4917,4994],"class_list":["post-42742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-csmb2c","tag-conference","tag-london","tag-social-media","tag-social-platforms","tag-social-tools","tag-social-web","tag-usefulsocialmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Useful Social Media: What social media tool for what message?<\/title>\n<meta name=\"description\" content=\"What social media tool for what message? I was involved in the moderation of a number of panel sessions of the useful social media conference\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Useful Social Media: What social media tool for what message?\" \/>\n<meta property=\"og:description\" content=\"What social media tool for what message? I was involved in the moderation of a number of panel sessions of the useful social media conference\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2012\/06\/27\/what-social-media-tool-for-what-message-csmb2c\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-27T06:47:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T10:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/Social-Media-1-e1600286445343.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1052\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Useful Social Media: What social media tool for what message?\",\"datePublished\":\"2012-06-27T06:47:01+00:00\",\"dateModified\":\"2021-11-04T10:49:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/\"},\"wordCount\":135,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Social-Media-1-e1600286445343.png\",\"keywords\":[\"#csmb2c\",\"conference\",\"London\",\"social media\",\"Social platforms\",\"social tools\",\"social web\",\"usefulsocialmedia\"],\"articleSection\":[\"social media &amp; social networks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/\",\"name\":\"Useful Social Media: What social media tool for what message?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2012\\\/06\\\/27\\\/what-social-media-tool-for-what-message-csmb2c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Social-Media-1-e1600286445343.png\",\"datePublished\":\"2012-06-27T06:47:01+00:00\",\"dateModified\":\"2021-11-04T10:49:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"What social media tool for what message? 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