{"id":42738,"date":"2012-06-21T08:30:00","date_gmt":"2012-06-21T07:30:00","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=2793"},"modified":"2022-07-26T15:29:43","modified_gmt":"2022-07-26T13:29:43","slug":"smartphones-lead-market","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/06\/21\/smartphones-lead-market\/","title":{"rendered":"Sam Shank: smartphones are where the market is going"},"content":{"rendered":"

Smartphones are where the market is going. Silicon Valley entrepreneur Sam Shank<\/a> explained that there are 2 main groups of hotel bookers. One is for people who have the time to book in advance, be it for business or leisure, whereas the other group is impulse bookers. These are the ones that Hoteltonight is catering for: \u201cthey are presented with last-minute deals. Having an app in your pockets truly changes the way you think about hotels\u201d Shank added.<\/em><\/p>\n

Sam Shank: smartphones are where the market is going<\/h2>\n
\"Hoteltonight:<\/a>
Sam Shank: smartphones are where the market is going<\/figcaption><\/figure>\n

In the US there are a lot of chains but a lot less in the UK. \u201cThe ownership is very fragmented, and this is the bread and butter because people can choose and pick up new places that are nice\u201d Shank said.<\/p>\n

Not just a High-end service for smartphones?<\/h3>\n

One could be tempted to think that this is a very exclusive service for the rich and wealthy, but Sam Shank disagrees strongly with that statement: \u201cwe want to be something for everyone. It goes from luxury hotels to more basic hotels and even business hotels\u201d he said. The application delivers 3 deals from a selection of 20 hotels each night. Hotels are competing amongst themselves and \u201cnothing can be predicted\u201d Shank said. This emphasises the lastminute<\/em> effect in so far as you can\u2019t choose what hotel to stay in in advance.<\/p>\n

The market?<\/h3>\n

Admittedly, there are \u201cmany vendors in the same space\u201d and some are multi-million companies such as Expedia for instance. \u201cThe main way hoteltonight competes is from singular focus and mobile, content and merchandising, customer support and online marketing\u201d Shank said. The start-up\u2019s singular focus on mobile, and their advantage on competition is that they have no legacy systems. Most businessmen are using their smartphones on the move but \u201cit is still a challenge when teaching people that they should use only mobiles\u201d Shank added.<\/p>\n

In essence, Hoteltonght is focussing only on last minute deals and mobiles are well suited for this. Besides, it\u2019s a marketing channel for hotels because 90% of buyers have never stayed in the selected hotel before<\/strong>.<\/p>\n

Sam Shank\u2019s third start-up<\/h3>\n

Hoteltonight is Sam\u2019s third start-up: \u201call have been successful but I know that lack of focus is reason number one for failure\u201d Sam Shank explained, and this is why they focus on smart phones, also because \u201cthis is where the market is going\u201d he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Silicon entrepreneur explained that there are 2 main groups of hotel bookers. One is for people who have the time to book in advance, be it for business or leisure, whereas the other group is impulse bookers. These are the ones that Hoteltonight is catering for: \u201cthey are presented with last minute deals. Having an app in your pockets truly changes the way you think about hotels\u201d Shank added.
\n[note: this is a guest post I did yesterday on behalf of the live.orange.com blog]<\/p>\n","protected":false},"author":2,"featured_media":34070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[4263,4463,4470,4592,4612,4663,4677,4841],"class_list":["post-42738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-conference","tag-high-tech","tag-hoteltonight","tag-le-web","tag-london","tag-mobile-applications","tag-mobiles","tag-sam-shank"],"yoast_head":"\nSam Shank: smartphones are where the market is going<\/title>\n<meta name=\"description\" content=\"Smartphones are where the market is going. 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