{"id":42737,"date":"2012-06-19T17:30:43","date_gmt":"2012-06-19T16:30:43","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=2784"},"modified":"2020-10-10T19:28:05","modified_gmt":"2020-10-10T17:28:05","slug":"google-plus-2","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/06\/19\/google-plus-2\/","title":{"rendered":"Horowitz recognises Google plus is late to market but announces growth"},"content":{"rendered":"

Where is Google plus at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading \u2026 and evaded a few questions too !\u00a0<\/span><\/em><\/p>\n

Horowitz recognises Google plus is late to market but announces growth<\/h2>\n
\"Horowitz<\/a>
Horowitz recognises Google plus is late to market but announces growth<\/figcaption><\/figure>\n

\u201cGoogle search had a very short-lived memory and Google plus has been introduced to change that. Google+ is helping us understand our users betters and provide better services to them\u201d Horowitz said as an introduction.<\/p>\n

As a proof of how Google wants to improve the user experience of its social media platform, he pointed out that Google Local has been made a part of Google+ for a couple of weeks. \u201cThe idea is for Google to improve existing services by enhancing them with the power of sharing\u201d.\u201cWe recognise being late to market\u201d <\/strong><\/h3>\n

When pressed with questions by Loic Lemeur, he replied: \u201cWe recognise being late to market but this offers opportunities to do things differently and enable users to have different kinds of discussions with different kinds of users\u201d.<\/p>\n

The strategy is not to have people wishing happy birthday”. What we have is hangouts. \u201cEvery kind of user, from music artists to politicians are using hangouts\u201d he said.<\/p>\n

This is a differentiator and we are only getting started. A very effective demonstration of a live hangout was delivered introducing participants in a multicast presentation from all around the world (Canada, US, UK and France) and remote users were able to ask questions to Bradley Horowitz who answered them.<\/p>\n

In essence, this isn\u2019t very different from traditional Web conferencing as it has existed for over 10 years, but the fact that it is linked to a social platform should \u201cchange the world for users to interact in the same way that Youtube did\u201d Horowitz added<\/p>\n

Google plus numbers?<\/h3>\n

\u201c170 million users have upgraded their accounts, have updated their profiles. Getting 200 million users in just eleven month is a real challenge and we will be announcing new numbers soon and they are really good\u201d, Horowitz said. \u201cour best days are ahead of us\u201d. One example of the good things they have introduced are the mobile clients which were launched on IOS and Android, more graphical and much more emotional. This has led to a dramatic increase in mobile usage (but no precise numbers were given despite Loic Lemeur\u2019s insistance). Similarly, the number of actual users wasn\u2019t unveiled by the Google exec.<\/p>\n

\u201cWe have tried to compress a decade of social networking into 11 months! and now I am “happy to announce that Google is opening to another partner \u201cFlipboard\u201d and it will be opened as soon as it is safe for our users and is debugged\u201d the Google exec added. But \u201cwe are admittedly moving cautiously\u201d he added, before taking this to the next level.<\/p>\n

Sonia Carter from Kraft Foods explained how they are using Google+: Chocolate is the main subject, but also sponsorships that the brand is involved in, because they realised \u201cthat people were already talking about this\u201d. Bonin Bough who runs advertising for Kraft foods explained that the introduction of social media wasn\u2019t about the shifting of budgets but the shifting of mindset.<\/p>\n","protected":false},"excerpt":{"rendered":"

Where is Google plus at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading \u2026 and evaded a few questions too !\u00a0 Horowitz recognises Google plus is late to market but announces growth …<\/p>\n","protected":false},"author":2,"featured_media":57849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4439,4513,4592,4891,5019],"class_list":["post-42737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-google","tag-innovation","tag-le-web","tag-social-media","tag-web-20"],"yoast_head":"\nHorowitz recognises Google plus is late to market but announces growth<\/title>\n<meta name=\"description\" content=\"Where is Google plus at nowadays. 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