{"id":42702,"date":"2012-02-24T00:00:00","date_gmt":"2012-02-23T23:00:00","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=2510"},"modified":"2020-10-18T10:27:42","modified_gmt":"2020-10-18T08:27:42","slug":"of-influence-and-trust-by-1000heads-joannejacobs-lul360","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2012\/02\/24\/of-influence-and-trust-by-1000heads-joannejacobs-lul360\/","title":{"rendered":"Of influence and trust by 1000heads’ Joanne Jacobs"},"content":{"rendered":"

Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne\u2019s last UK appearance as she is returning to Australia and will be leading the 1000heads WOMM company down under. Her pitch was about trust and influence, and she took the opportunity of this last UK presentation for reinstating quite a few important facts.<\/em><\/p>\n

Of influence and trust by 1000heads’ Joanne Jacobs<\/h2>\n
\"Joanne<\/a>
Of influence and trust by 1000heads’ Joanne Jacobs<\/figcaption><\/figure>\n

<\/p>\n

What is really influence about?<\/h3>\n

Influence has been Joanne\u2019s focus for the past 6 months. There are lots of tools for measuring influence and, some time ago, Joanne realised that she was having a great score on Klout<\/a> just because she was broadcasting and tricking the system. However, all high scores on Kred or Klout<\/a> (\u201cnothing in social media can be spelt right\u201d she maliciously commented) are based on activities<\/em> and not influence.<\/p>\n

\u201cInfluence is much more subtle than that; it\u2019s<\/strong>\u00a0about how your circles perceive you\u201d. And it\u2019s got everything to do with how you are perceived, not how you speak<\/em>.<\/p>\n

Don\u2019t treat influencers as celebs<\/h3>\n

\u201cFollowing someone doesn\u2019t mean that you trust them\u201d Joanne added. This is the basis for this session. \u201cThe worst thing you can do with an influencer is to treat them as a celebrity\u201d<\/strong> Joanne said because influencers are acknowledged for being independent. <\/strong>They\u00a0can\u2019t be forced into tweeting something and become a \u201cloudspeaker for a brand\u201d.\u00a0 One has also forgotten that the whole rise of social media was the result of the disappointment with brands and how they were lying to clients.<\/strong><\/p>\n

Trust is the result of performance.<\/h3>\n

\u201cTrust is something which is developed through performance\u201d. A lot of people come to me as a consultant, and they ask me how to sell more widgets, but social media consultants may not be the most suited people to do that. Social media \u2013 and influencers – can help you with different ways of doing business, co-create, for instance, changing the way you do business, but they can\u2019t be used to help you sell stuff.<\/p>\n

You do need a decent website, Joanne added but if you have a very engaged audience, people will want you to engage on Facebook or Twitter, not your Website, they won\u2019t read your pitches.<\/p>\n

If, to an extent, she added \u201cwe all lie to each other\u201d, \u201cit\u2019s because we want to project the right image of ourselves\u201d, but there is a limit, and this is when you are paid to produce fake comments.\u00a0 \u201cThis isn\u2019t ‘influence’ she concluded; this is malicious commentaries online\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne\u2019s last UK appearance as she is returning to Australia and will be leading the 1000heads WOMM company down under. Her pitch was about trust …<\/p>\n","protected":false},"author":2,"featured_media":58027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4085,4089,4566,4603,4606],"class_list":["post-42702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-lul360","tag-1000heads","tag-joanne-jacobs","tag-lincoln","tag-lincupllive"],"yoast_head":"\nOf influence and trust by 1000heads' Joanne Jacobs<\/title>\n<meta name=\"description\" content=\"Joanne Jacobs was presenting today at Lincuplive, a great social media conference. 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