{"id":42693,"date":"2011-10-21T12:26:41","date_gmt":"2011-10-21T11:26:41","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=2063"},"modified":"2021-06-19T15:00:25","modified_gmt":"2021-06-19T13:00:25","slug":"social-media-roi","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2011\/10\/21\/social-media-roi\/","title":{"rendered":"iStrategy Amsterdam : keynote on social media ROI\/ROE"},"content":{"rendered":"

Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam<\/strong> on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture on the left-hand side.\u00a0<\/em><\/p>\n

The Social Media ROI controversy<\/h2>\n
\"The<\/a>
The Social ROI controversy<\/figcaption><\/figure>\n

The social media ROE \/ ROI debate and controversy is still ranking very high on the Marketing agenda as shown in this post on the Sysomos blog entitled “Is Social Media ROI That Important!”<\/a>.\u00a0<\/strong>Actually, 4 years ago, I was thinking like that too, as\u00a0stated in this old blog post I wrote late in 2008 and republished in 2009 entitled.<\/p>\n

Beyond the social ROI Issue<\/strong><\/h3>\n

Nowadays though, I rather disagree that the “numbers are so low”. We are spending more and more, and that \u2013 whether we like it not \u2013 means that there must be a shift in our attitude. So, while we need to measure things, there is a requirement for us to:<\/p>\n

    \n
  1. dissociate social ROI from just sales (savings work too!)<\/li>\n
  2. dissociate social ROI and ROE (which is also a valid measure)<\/li>\n
  3. know what we measure and what with<\/li>\n
  4. take all this with a pinch of salt as the goalposts keep moving and we need to adjust constantly (the \u201cKlout<\/a>\u201d index, for instance, keeps shifting.<\/li>\n<\/ol>\n

    https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/imarketingstrat-amsterdam-public-111013112708-phpapp01.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"

    Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture on the left-hand side.\u00a0 The …<\/p>\n","protected":false},"author":2,"featured_media":44588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[4114,4323,4550,4552,4894],"class_list":["post-42693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation","tag-amsterdam","tag-digital-conference","tag-istrategy","tag-istrategy-conference","tag-social-media-conference"],"yoast_head":"\niStrategy Amsterdam : keynote on social media ROI\/ROE<\/title>\n<meta name=\"description\" content=\"Social Media ROI isn't easy. 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