{"id":42685,"date":"2010-11-18T13:30:45","date_gmt":"2010-11-18T12:30:45","guid":{"rendered":"https:\/\/visionarymarketing.wordpress.com\/?p=1540"},"modified":"2020-11-02T18:06:01","modified_gmt":"2020-11-02T17:06:01","slug":"cloud-washing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2010\/11\/18\/cloud-washing\/","title":{"rendered":"Cloud computing: StorSimple battles against \u201ccloud washing\u201d"},"content":{"rendered":"

Cloud washing is just like greenwashing for cloud computing. On November 15, after Zscaler, we visited StorSimple<\/a>, provider of Hybrid Cloud technology. Ursheet Parikh is one of the 2 co-founders and the CEO of StorSimple, a promising start-up operating in the storage domain, based in Santa Clara, Calif.<\/em><\/p>\n

Cloud computing: StorSimple battles against \u201ccloud washing\u201d<\/h2>\n
\"Cloud
Cloud computing: StorSimple battles against \u201ccloud washing\u201d<\/figcaption><\/figure>\n

\"\" StorSimple started in May 2009, at the bottom of the depression, after exceptional reception from the VCs. Before this, Ursheet was working at Cisco and before Cisco.<\/p>\n

StorSimple is pioneering In-bound marketing, as opposed to top-down marketing, because they want to be acknowledged by their peers above everything.<\/p>\n

All engineers in the company have 20+ years of experience in the storage industry, and having 15-20 of such people is according to Storsimple\u2019s CEO a recipe for success.<\/p>\n

Their approach has been very conservative, starting with a beta with a few customers, and they are now planning to go live by the beginning of 2011. They have the financial backing to do this, and they make sure that all the customers comprehensively go through the beta test. There are no small vendors left in storage, and therefore, StorSimple is walking on eggs and thinks that they should build a business and not just a product, and they don\u2019t want the start-up to finish when the initial product is delivered.<\/p>\n

A crusade against \u201ccloud washing\u201d<\/strong><\/p>\n

Ursheet\u2019s favourite word of the year is \u201ccloud washing\u201d. He says that almost anyone is trying to sell stuff labelled as \u201ccloud computing\u201d, and \u201ccloud washing\u201d happens when vendors are selling things labelled as cloud computing when their solutions have nothing to do with it; yet, cloud computing is critical if it\u2019s not trifled with.<\/p>\n

For most CIOs, their budgets are a subset of revenue, and IT can only do what its budget can achieve, and this is why cloud computing is so appealing to IT managers. Enterprises need to embrace cloud computing to stay in sync with the competition. So much so that Urshreet thinks that the leaders in that space in a few years won\u2019t be the equipment manufacturers but service providers like Orange Business Services<\/a>.<\/p>\n

“A new set of players delivering IT as a service are cropping up, and they will come to the fore”, Ursheet said.
\ndifferent levels of cloud computing strategies \u2026 plus a new one<\/strong>
\nCXOs have different options in terms of cloud computing strategy depending on their requirement:<\/p>\n