{"id":42679,"date":"2010-10-29T06:00:53","date_gmt":"2010-10-29T05:00:53","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=1468"},"modified":"2021-07-19T06:38:33","modified_gmt":"2021-07-19T04:38:33","slug":"social-media-emerging-markets","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2010\/10\/29\/social-media-emerging-markets\/","title":{"rendered":"A study on the status of social media in emerging markets"},"content":{"rendered":"
Carlos Jordan de Urries and Chrystele Bazin, senior consultants at Sofrecom<\/a> (a France Telecom<\/a><\/em> Company) have updated us on the status of Social Media in emerging markets last Monday in Cairo. In this presentation, we’ll focus less on international Social media platforms and more on what the motivations are for people to follow – or not follow – brands like Coca Cola for instance<\/em>.<\/p>\n

A study on the status of social media in emerging markets<\/h2>\n<\/form>\n<\/form>\n
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A study on the status of social media in emerging markets<\/figcaption><\/figure>\n

Aim of the study<\/strong> The aim of this study was not to be comprehensive either. What Sofrecom have wanted to do is to highlight the main trends in social media in emerging countries<\/em>. Chrystel started with a little sketch (right) defining a “social” network showing how (virtual) networks of people can be intertwined. With user generated content<\/a> (UGC), content gets published online, and even though you are not a media, there are many chances that some people are going to see your content; your contacts will see it and then your contacts’ contacts etc.<\/p>\n<\/form>\n

She then replaced Social networks within the slightly larger framework of “social media” (which I had covered before in my presentation). There are different types of tools within Social Media, from blogs to microblogs and wikis and, eventually social networks proper. There are 2 types of social media platforms which make up a first axis: content centric such as youtube of Flickr, and communications centric such as Facebook, Orkut etc. The two are sort of joined at the hip though because they are both about content, but the approach is radically different. Then there are 3 more types on the second axis: collaborative such as wikipedia, community orientated or deal oriented (crowdsourcing, social e-commerce for the latter catregory). Eventually, Chrystel showed us that completed matrix showing how all these tools can be spread out across this two axes (above, click to enlarge).
\nTwitter is an issue because it can’t really be squeezed into the “social network” box as it is more of a tool than a social network. As to crowdsourcing, there are sites like e-Stockphoto which is reshaping the photo market, as a lot of media are using them now vs. traditional agencies (we could have added fotolia, here’s a link to my page<\/a> as an example). Main trends in local services <\/strong> Different countries have been investigated, it is not meant to be comprehensive though. Commercial Services and Crowdfunding have been zoomed in in the rest of Christelle’s presentation.<\/p>\n