{"id":42639,"date":"2008-11-21T18:30:31","date_gmt":"2008-11-21T18:30:31","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=430"},"modified":"2020-11-07T10:25:11","modified_gmt":"2020-11-07T09:25:11","slug":"video-is-the-medium-of-the-future","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2008\/11\/21\/video-is-the-medium-of-the-future\/","title":{"rendered":"Video is the medium of the future Cisco Social Media expert says"},"content":{"rendered":"<p><em>Video is the medium of the future. In this article, we\u2019ll describe the takeaways from John Earnhardt\u2019s\u00a0presentation at <a href=\"https:\/\/visionarymarketing.com\/en\/2011\/05\/tyson-foodss-hunger-relief-program\/\">BlogWell<\/a> about the development of Corporate WebTVs and Vlogging and I will also establish a comparison \u2013 in part two of this post \u2013 with our own experience on the launch of our own WebTV at <a href=\"https:\/\/web.archive.org\/web\/20090604103242\/http:\/\/orange-business.tv\/\">http:\/\/orange-business.tv<\/a><\/em><\/p>\n<h2>Video is the medium of the future Cisco Social Media expert says<\/h2>\n<figure id=\"attachment_59090\" aria-describedby=\"caption-attachment-59090\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-59090 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/11\/cisco-john-earnhardt-e1604740797112.jpeg\" alt=\"Video is the medium of the future Cisco Social Media expert says\" width=\"519\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/11\/cisco-john-earnhardt-e1604740797112.jpeg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/11\/cisco-john-earnhardt-e1604740797112-458x300.jpeg 458w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-59090\" class=\"wp-caption-text\">Video is the medium of the future Cisco Social Media expert says<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<div class=\"snap_preview\">\n<h3>Video medium usage on the way up in the future<\/h3>\n<p>There has been a lot of talking about that for a long long time, and by dint of spreading the self-fulfilling prophecy, we are now witnessing an incredible development of video usage on the Internet.<\/p>\n<p>I am not afraid\u00a0to say now that WebTVs and videos, in general, are an absolute must-have for website owners. And it\u2019s not just about YouTube and other social media websites.<\/p>\n<p>Of course videos are used and disseminated through this kind of websites. But there are also private WebTVs being set up by enterprises and there are good reasons for this. Big logos are now using this new means of communications to send more direct messages, less top-down, easier to record and understand.<\/p>\n<p>Cisco\u2019s <a href=\"https:\/\/web.archive.org\/web\/20090604103242\/http:\/\/profile.typekey.com\/JohnEarnhardt\/\">John Earnhardt<\/a> who was speaking at the BlogWell (<a href=\"https:\/\/web.archive.org\/web\/20090604103242\/http:\/\/www.gaspedal.com\/blogwell\">http:\/\/www.gaspedal.com\/blogwell<\/a>) conference at the end of October 2008 in San Jose, California (BlogWell was an event organised by GasPedal, Andy Sernovitz\u2019s company, and took place at the conference centre of San Jose on October 28, 2008. Andy Sernovitz is also the author of Word-of-mouth Marketing: <a href=\"https:\/\/web.archive.org\/web\/20090604103242\/http:\/\/www.wordofmouthbook.com\/\">http:\/\/www.wordofmouthbook.com<\/a>)\u00a0praised this new medium quite extensively and gave us insight as to how Cisco is making the most of its use. John is in charge of multimedia on behalf of the American equipment manufacturer.<\/p>\n<p><a title=\"Blowell article\" href=\"https:\/\/web.archive.org\/web\/20090604103242\/http:\/\/www.blogs.orange-business.com\/live\/2008\/11\/video-is-the-me.html\" target=\"_blank\" rel=\"noopener noreferrer\">read more on the Orange Business Live blog<\/a><\/p>\n<\/div>\n<div class=\"post-info\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>John Earnhardt from Cisco at BlogwellIn this article we&#8217;ll describe the take aways from John Earnhardt&#8217;s<br \/>\npresentation at BlogWell (http:\/\/www.gaspedal.com\/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison &#8211; in part two of this post &#8211; with our own experience on the launch of our own WebTV at http:\/\/orange-business.tv<\/p>\n","protected":false},"author":2,"featured_media":59090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[4231,4237,4255,4280,4355,4628,4683,4891,5003,5032],"class_list":["post-42639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-chambers","tag-cisco","tag-communications","tag-corporate-communications","tag-earnhardt","tag-marketing","tag-multimedia","tag-social-media","tag-video","tag-webtv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video is the medium of the future Cisco Social Media expert says<\/title>\n<meta name=\"description\" content=\"Video is the medium of the future. In this article, we\u2019ll describe the takeaways from Earnhardt\u2019s\u00a0preso at BlogWell about Corporate WebTVs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2008\/11\/21\/video-is-the-medium-of-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video is the medium of the future Cisco Social Media expert says\" \/>\n<meta property=\"og:description\" content=\"Video is the medium of the future. In this article, we\u2019ll describe the takeaways from Earnhardt\u2019s\u00a0preso at BlogWell about Corporate WebTVs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2008\/11\/21\/video-is-the-medium-of-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-21T18:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-07T09:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/11\/cisco-john-earnhardt-e1604740797112.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Video is the medium of the future Cisco Social Media expert says\",\"datePublished\":\"2008-11-21T18:30:31+00:00\",\"dateModified\":\"2020-11-07T09:25:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/\"},\"wordCount\":333,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/11\\\/cisco-john-earnhardt-e1604740797112.jpeg\",\"keywords\":[\"Chambers\",\"Cisco\",\"communications\",\"corporate communications\",\"Earnhardt\",\"marketing\",\"multimedia\",\"social media\",\"Video\",\"Webtv\"],\"articleSection\":[\"digital marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/\",\"name\":\"Video is the medium of the future Cisco Social Media expert says\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2008\\\/11\\\/21\\\/video-is-the-medium-of-the-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/11\\\/cisco-john-earnhardt-e1604740797112.jpeg\",\"datePublished\":\"2008-11-21T18:30:31+00:00\",\"dateModified\":\"2020-11-07T09:25:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Video is the medium of the future. 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