{"id":42625,"date":"2008-06-09T12:52:25","date_gmt":"2008-06-09T12:52:25","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=301"},"modified":"2020-10-27T20:00:12","modified_gmt":"2020-10-27T19:00:12","slug":"social-media","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2008\/06\/09\/social-media\/","title":{"rendered":"2.0 is dead, long live Social Media"},"content":{"rendered":"<p><a style=\"text-align: justify;\" href=\"https:\/\/fredcavazza.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fred Cavazza<\/a><span style=\"text-align: justify;\">, one of the most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase &#8211; originally coined by O&#8217;Reilly in 2004 &#8211; has been oversold and is now slowly but surely replaced by another buzz word, i.e. &#8216;Social Media&#8217;. Sure enough, I can hear here and there that such association is being renamed&#8230; now I understand everything.<\/span><\/p>\n<h2>2.0 is dead, long live Social Media says Fred Cavazza<\/h2>\n<figure id=\"attachment_41939\" aria-describedby=\"caption-attachment-41939\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape.jpg\"><img decoding=\"async\" class=\"wp-image-41939 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape.jpg\" alt=\"2.0 is dead, long live Social Media says Fred Cavazza\" width=\"600\" height=\"450\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape.jpg 600w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape-400x300.jpg 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-41939\" class=\"wp-caption-text\">Social media landscape &#8211; Fredcavazza.net<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Rest assured, the web is not bound to disappear, let alone its ability to bring people together to collaborate\/cooperate.<\/p>\n<p style=\"text-align: justify;\">This is indeed the gist of the demonstration which is part of my lecture on collaboration,\u00a0 collaboration tools and their market at the Paris Graduate School of Management. And likewise, blogs will not disappear.<\/p>\n<p style=\"text-align: justify;\">The buzz may thin out a little, but not the aim, and not the power of words either (I hear\/read here and there that video will replace the printed word, and this is <em>really <\/em>ludicrous)<\/p>\n<p style=\"text-align: justify;\">At the end of the day, one may wonder whether 2.0, 3.0 and other social media concepts are not killing Aesop&#8217;s goose which laid the gloden eggs.<\/p>\n<p style=\"text-align: justify;\">Can&#8217;t we just go ahead and do it and forget about\u00a0 the concept machine for a while? After all, reality will catch up one day, sooner or later, and good concepts and bad concepts will be sorted out by themselves.<\/p>\n<p style=\"text-align: justify;\">The Web &#8211; in its entirety &#8211; and with its tendency to reinvent itself in a cyclical fashion is here to stay and it has been collaborative from day one. Other concepts may go. But do they only matter?!<\/p>\n<p style=\"text-align: justify;\"><a title=\"Social Media\" href=\"https:\/\/fredcavazza.net\/2008\/06\/09\/social-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fred Cavazza&#8217;s article on 2.0 and Social Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase &#8211; originally coined by O&#8217;Reilly in 2004 &#8211; has been oversold and is now slowly but surely replaced by another buzz word, i.e. &#8216;Social Media&#8217;. Sure enough, I can hear here and there that such association is being renamed&#8230; now I understand everything.<\/p>\n","protected":false},"author":2,"featured_media":41939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4073],"tags":[4090,4226,4249,4891],"class_list":["post-42625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-4090","tag-cavazza","tag-collaboration","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2.0 is dead, long live Social Media says Fred Cavazza<\/title>\n<meta name=\"description\" content=\"Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O&#039;Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. &#039;Social Media&#039;. Sure enough, I can hear here and there that such association is being renamed... now I understand everything.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2008\/06\/09\/social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2.0 is dead, long live Social Media says Fred Cavazza\" \/>\n<meta property=\"og:description\" content=\"Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O&#039;Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. &#039;Social Media&#039;. 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