{"id":42610,"date":"2008-02-06T21:40:41","date_gmt":"2008-02-06T20:40:41","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/?p=268"},"modified":"2020-06-24T14:49:09","modified_gmt":"2020-06-24T12:49:09","slug":"online-marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2008\/02\/06\/online-marketing\/","title":{"rendered":"How are companies marketing online?"},"content":{"rendered":"<h2 align=\"justify\">How are companies do online marketing?<\/h2>\n<p align=\"justify\">The evolution under way in <a href=\"https:\/\/visionarymarketing.com\/2018\/09\/digital-marketing-tactics-for-non-techies\/\">digital marketing<\/a> reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics.<\/p>\n<p align=\"justify\">As the Internet gains influence and online techniques take on a larger role in strategies, digital marketing may well be the next frontier for consumer engagement and marketing effectiveness.<\/p>\n<figure id=\"attachment_51446\" aria-describedby=\"caption-attachment-51446\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-51446 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/jumpstory-download20200314-174703-e1584208066778.jpg\" alt=\"How are companies marketing online?\" width=\"519\" height=\"340\" \/><figcaption id=\"caption-attachment-51446\" class=\"wp-caption-text\">How are companies are doing digital marketing?<\/figcaption><\/figure>\n<p align=\"justify\">Although there are many online tactics available to supercharge your digital marketing plan, not all of them deliver the same effectiveness or even are appropriate. It is obviously highly depending on the target audience you are trying to reach and develop relationship with, the products and services you are promoting as well as the marketing objectives you are trying to achieve.<!--more--><\/p>\n<p align=\"justify\">A <a href=\"https:\/\/www.mckinsey.com\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey<\/a> Global Survey of marketing executives from around the world entitled &#8220;How companies are marketing online&#8221; offers some solid insights into the future of digital marketing together with an excellent synopsis of Web 2.0 and digital tools effectiveness as well as how they are increasingly being used to develop customer engagement.<\/p>\n<h3 align=\"justify\">McKinsey digital Marketing 2008 survey<\/h3>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&#8220;A McKinsey global survey of marketers shows that companies are using digital tools\u2014from Web sites to wikis\u2014most extensively for customer service, least in pricing. Two-thirds are using digital tools for product development, almost as many as are advertising online.<\/p>\n<p>Respondents consider online ads to be as useful for brand building as for direct response. Spending is expected to increase on all types of online advertising vehicles over the next three years.<\/p>\n<p>In 2010 just over half of all respondents expect their companies to be getting 10 percent or more of their sales from online channels\u2014twice as many companies as have hit that mark today.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p align=\"justify\">[embeddoc url=&#8221;https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/mckinsey-how-companies-are-using-online-marketing.pdf&#8221; download=&#8221;all&#8221; viewer=&#8221;google&#8221; text=&#8221;Download&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains influence and online techniques take on a larger role in strategies, digital marketing may well be the next frontier for &hellip;<\/p>\n","protected":false},"author":76,"featured_media":51446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[4156,4295,4299,4628,4630,4834,4937,4942,5019],"class_list":["post-42610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-best-practices","tag-crm","tag-customer-managed-relationships","tag-marketing","tag-marketing-20","tag-saastream","tag-strategy","tag-survey-research","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How are companies marketing online? - A McKinsey 2008 Study<\/title>\n<meta name=\"description\" content=\"Online Marketing : the evolution under way in digital marketing reflects fundamental shifts in consumer behaviour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2008\/02\/06\/online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How are companies marketing online? 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