{"id":42573,"date":"2007-02-27T16:41:21","date_gmt":"2007-02-27T16:41:21","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/2007\/02\/27\/cisco\/"},"modified":"2021-01-16T11:13:38","modified_gmt":"2021-01-16T10:13:38","slug":"cisco","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2007\/02\/27\/cisco\/","title":{"rendered":"Corporate blogs the Cisco way"},"content":{"rendered":"

Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco<\/a> fan and I really think it’s a great company. I was lucky enough to be their counterpart at Orange Business Services for three years running and I am very proud of what we did together in the alliance programme we created back then between our two companies.<\/p>\n

\"Corporate
Corporate blogging the Cisco way<\/figcaption><\/figure>\n

They are business-oriented, their people are forward-looking and client-driven, but they are also leaders in value selling with IBSG (their Internet Business Solutions Group dedicated to value selling and run by Gary Bridge, an outstanding and visionary orator).<\/p>\n

Cisco was created because two guys invented a router which would enable them (husband and wife used to work in different universities) to exchange e-mails. Those pioneering days are gone obviously, but the company has always retained a bit of that trail-blazing spirit. Today, I received my weekly e-mail newsletter to Cisco partners and guess what I saw? Corporate blogs by Cisco<\/a> open to us and dedicated to our business.<\/p>\n

Cisco’s blogging habits started nearly a year ago (as shown on the mobile visions blog<\/a>). In this mobility blog, all the posts are signed by an Alan Cohen. However, I wasn’t able – at first – to ascertain whether Alan was a Cisco employee or a freelance journalist working on behalf of Cisco or even a contributor from the blogosphere.<\/p>\n

However, the legal disclaimer at the bottom of the blog is tale-telling as it mentions that the ideas expressed in this blog are those of individuals working for Cisco but aren’t legally binding for Cisco itself.<\/p>\n

To a certain extent, I was surprised when I tried to see how many blogs were linking to Cisco’s wireless blog and found out that only a few pages knew about Alan Cohen’s effort on the Net (so today there will be at least one more trackback hopefully).<\/p>\n

More googling led me to the answer to my question though, and I discovered that Alan Cohen is senior manager of mobility solutions<\/em> at Cisco as shown on that personalwireless.org page.<\/p>\n

At the end of the day, I find it’s really great to find senior people like Alan blogging on the Internet like you and me. Yet I don’t think that showing some transparency on who writes those articles – very good ones by the way – would do any harm to either Alan’s or Cisco’s image.<\/p>\n

I am very happy that I found these blogs and that reminds me that I should take my Cisco newsletters more seriously when I receive them. I promise \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco fan and I really think it’s a great company. I was lucky enough to be their counterpart at Orange Business Services for three years running and I am very proud of what we did together in the alliance programme …<\/p>\n","protected":false},"author":2,"featured_media":51556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5064],"tags":[],"class_list":["post-42573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en"],"yoast_head":"\nCorporate blogs the Cisco way - and the mobile visions blog<\/title>\n<meta name=\"description\" content=\"Cisco's blogging habits started nearly a year ago (as on the mobile visions blog). 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