{"id":42559,"date":"2006-09-28T12:01:07","date_gmt":"2006-09-28T12:01:07","guid":{"rendered":"http:\/\/visionarymarketing.wordpress.com\/2006\/09\/28\/the-innovation-game-has-changed-bcgs-andrew-says\/"},"modified":"2023-10-03T09:55:52","modified_gmt":"2023-10-03T07:55:52","slug":"innovation-game","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2006\/09\/28\/innovation-game\/","title":{"rendered":"The Innovation Game Has Changed, BCG&#8217;s Andrew Says"},"content":{"rendered":"<p>In <a title=\"Chicago Business\" href=\"https:\/\/www.chicagobusiness.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">a Chicago Business article<\/a> BCG&#8217;s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn. Before the world got so flat, cost differentiation was enough to position an average big company but this is no longer true. The [innovation]&#8221;Game has changed&#8221; he tells the journalist.<\/p>\n<h2>The Innovation Game Has Changed, BCG&#8217;s Andrew Says<\/h2>\n<figure id=\"attachment_58826\" aria-describedby=\"caption-attachment-58826\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-58826 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/innovation-machine.jpg\" alt=\"The Innovation Game Has Changed, BCG's Andrew Says\" width=\"500\" height=\"369\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/innovation-machine.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/innovation-machine-407x300.jpg 407w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-58826\" class=\"wp-caption-text\">The Innovation Game Has Changed, BCG&#8217;s Andrew Says<\/figcaption><\/figure>\n<p>Cost-cutting is not enough. I cannot agree more with James Andrew, only I wish more clients did too. More often than not, we see clients who think that innovation is <em>really <\/em>that strategic but when it comes to being serious about it, the innovation chapter subsides to lower grounds. This is obviously a contradiction which has to be dealt with seriously. Managers want innovation badly but few are prepared to spend enough time, effort and funding to support the strategy. It cannot work like that obviously. Yet I think we should not give up. Things are changing fast. I can feel it coming in the outsourcing business. Innovation is slowly but surely becoming mainstream. Clients are more mature than ever nowadays, and they are aware too that narrowing an outsource deal down to a mere cost-cutting exercise is not going to do any good to the long term viability of their business. This is why more and more outsourcing clients demand &#8211; beyond straightforward technology refresh clauses &#8211; that a joint innovation programme be included in the deal in order to help &#8216;manage&#8217; innovation to put it in the words of Andrew. I know we are not there yet, but there is hope and it is improving fast. Barely a year ago, the situation was far less favourable. Innovators cheer up! The future looks bright.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a Chicago Business article BCG&#8217;s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn. Before the world got so flat, cost differentiation was enough to position an average big company but this is no longer true. The [innovation]&#8221;Game &hellip;<\/p>\n","protected":false},"author":2,"featured_media":58826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[],"class_list":["post-42559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Innovation Game Has Changed, BCG&#039;s Andrew Says<\/title>\n<meta name=\"description\" content=\"In a Chicago Business article BCG&#039;s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/en\/2006\/09\/28\/innovation-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Innovation Game Has Changed, BCG&#039;s Andrew Says\" \/>\n<meta property=\"og:description\" content=\"In a Chicago Business article BCG&#039;s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/en\/2006\/09\/28\/innovation-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2006-09-28T12:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T07:55:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/innovation-machine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/28\\\/innovation-game\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/28\\\/innovation-game\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"The Innovation Game Has Changed, BCG&#8217;s Andrew Says\",\"datePublished\":\"2006-09-28T12:01:07+00:00\",\"dateModified\":\"2023-10-03T07:55:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/28\\\/innovation-game\\\/\"},\"wordCount\":322,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/en\\\/2006\\\/09\\\/28\\\/innovation-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/05\\\/innovation-machine.jpg\",\"articleSection\":[\"Marketing &amp; 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