{"id":4018,"date":"2014-03-11T09:39:23","date_gmt":"2014-03-11T08:39:23","guid":{"rendered":"http:\/\/visionarymarketing.com\/en\/blog\/?p=4018"},"modified":"2021-10-24T15:25:19","modified_gmt":"2021-10-24T13:25:19","slug":"marketing-automation-new-marketing-eldorado","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/en\/2014\/03\/11\/marketing-automation-new-marketing-eldorado\/","title":{"rendered":"Is Marketing Automation A New Marketing El Dorado?"},"content":{"rendered":"

Judging by the numbers delivered in this Salesforce Slideshare presentation<\/a>, I would tend to say \u201cyes\u201d. Judging by the response I\u2019m getting from my clients<\/a>, I\u2019d say \u201cdefinitely yes\u201d. There is this realisation by companies that nurturing visitors, leads and clients can lead to something.<\/span><\/em><\/p>\n

\"marketing<\/p>\n

Marketing Automation adoption on the rise<\/h2>\n

As a matter of fact, I would call that plain marketing<\/a>, not marketing automation. It seems that marketing has strayed too much in the past 20 years and that we are discovering, at last, that delivering the right message at the right time to the right people is more effective than drowning them in useless information they don\u2019t want to read.<\/p>\n

This, in actual fact, is what we witnessed on this side of the channel when we looked at the results we were getting from marketing automation: while email opening rates fell sharply to less than 6%, we were able to make them take off back to previous levels (at 18%, i.e. 6 times more) with the proper use of profiling and behavioural targeting<\/a>.<\/p>\n

Marketing automation stats<\/h3>\n

Who needed proof of that? Now, I can believe that marketing automation adoption will be on the rise in the next 3 years.<\/p>\n

20 Incredible Marketing Automation Stats <\/strong>from Salesforce<\/strong><\/div>\n
\n

Marketing automation is getting harder to ignore, especially when the industry is expected to grow 50% by 2015 (SiriusDecisions). More and more top-performing companies are adopting marketing automation solutions, and with the data uncovered over the past few years, it\u2019s not hard to see why.<\/p>\n

If you\u2019re still not convinced, take a look at some of the marketing automation statistics below, and let the data speak for itself.<\/p>\n

    \n
  1. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)<\/li>\n
  2. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. (MarketingSherpa)<\/li>\n
  3. A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world\u2019s largest SaaS companies. (Pardot)<\/li>\n<\/ol>\n

    Read on the Salesforce blog<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say \u201cyes\u201d. Judging by the response I\u2019m getting from my clients, I\u2019d say \u201cdefinitely yes\u201d. There is this realisation by companies that nurturing visitors, leads and clients can lead to something. Marketing Automation adoption on the rise As a matter of …<\/p>\n","protected":false},"author":2,"featured_media":50947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4069],"tags":[4143,4594,4595,4628,4631,4839,4927],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-b2b-marketing","tag-lead-generation","tag-lead-nurturing","tag-marketing","tag-marketing-automation","tag-salesforce","tag-statistics"],"yoast_head":"\nIs Marketing Automation A New Marketing ElDorado?<\/title>\n<meta name=\"description\" content=\"What is the future of marketing? What if it were marketing automation? 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